Bibliography

Strategy: Why? Addressing somebody’s problem

Keywords: empathic design, market analysis, segmentation, target market

• (Book) Christensen, C.M. and Raynor, M.E. (2003) The Innovator’s solution, Harvard Business School Press
• (Book) Maslow, A.H. (1998) Towards a Psychology of Being, 3rd ed., Wiley
• (Video) Jobs-to-Be-Done by Prof. Clayton Christensen
• (Video) Anthony Ulwick (2016) What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services;
• (Article) Acemoglu, D., & Linn, J. (2004). Market size in innovation: theory and evidence from the pharmaceutical industry. The Quarterly Journal of Economics, 119(3), 1049-1090.
• (Article) Covin, J. G., Garrett, R. P., Kuratko, D. F., & Shepherd, D. A. (2015). Value proposition evolution and the performance of internal corporate ventures. Journal of Business Venturing, 30(5), 749-774.
• (Article) Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers’“jobs to be done”. Harvard Business Review, 94(9), 54-62.
• (Article) Dubois, P., De Mouzon, O., Scott‐Morton, F., & Seabright, P. (2015). Market size and pharmaceutical innovation. The RAND Journal of Economics, 46(4), 844-871.
• (Article) Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.
• (Article) Leonard, D., & Rayport, J. (1997). ‘Spark innovation through empathic design’,
  Harvard Business Review, 75(6), 102-113.
• (Article) Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938.
• (Article) O’Connor, G. C., & Veryzer, R. W. (2001). The nature of market visioning for technology‐based radical innovation. Journal of Product Innovation Management, 18(4), 231-246.
• (Article) Reid, S. E., & De Brentani, U. (2010). Market vision and market visioning competence: Impact on early performance for radically new, high‐tech products. Journal of Product Innovation Management, 27(4), 500-518.
• (Article) Slater, S. F., & Mohr, J. J. (2006). Successful development and commercialization of technological innovation: insights based on strategy type. Journal of Product Innovation Management, 23(1), 26-33.

Strategy: Why us? Being better positioned than others

Keywords: competitiveness, strategic fit,  technology regimes, unique assets

• (Book) Brown, Shona L., and Kathleen M. Eisenhardt. Competing on the edge: Strategy as structured chaos. Harvard Business Press, 1998.
• (Book) Porter, Michael E. “Competitive advantage: creating and sustaining superior performance. 1985.” New York: FreePress (1985).
• (Video) The End of Competitive Advantage, Harvard Business Review
• (Article) Adner, R., & Zemsky, P. (2006). A demand‐based perspective on sustainable competitive advantage. Strategic Management Journal, 27(3), 215-239.
• (Article) Agrawal, V.V., Atasu, A., & Van Ittersum, K. (2015). Remanufacturing, third-party competition, and consumers’ perceived value of new products. Management Science, 61(1), 60-72.
• (Article) Ahuja, G., Lampert, C.M., & Novelli, E. (2013). The second face of appropriability: Generative appropriability and its determinants. Academy of Management Review, 38(2), 248-269.
• (Article) Casadesus‐Masanell, R., & Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor‐based business models. Strategic Management Journal, 34(4), 464-482.
• (Article) Christensen, C. M. (2001). The past and future of competitive advantage. MIT Sloan Management Review, 42(2), 105-109.
• (Article) Cooper, R. G. (1979). The dimensions of industrial new product success and failure. Journal of Marketing, 43(3), 93-103.
• (Article) Cooper, R. G., & Kleinschmidt, E. J. (1987). New products: what separates winners from losers?. Journal of Product Innovation Management, 4(3), 169-184.
• (Article) Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511.
• (Article) Haynie, J.M., Shepherd, D.A., & McMullen, J.S. (2009). An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions. Journal of Management Studies, 46(3), 337-361.
• (Article) Kulins, C., Leonardy, H., & Weber, C. (2016). A configurational approach in business model design. Journal of Business Research, 69(4), 1437-1441.
• (Article) Leiponen, A., & Byma, J. (2009). If you cannot block, you better run: Small firms, cooperative innovation, and appropriation strategies. Research Policy, 38(9), 1478-1488.
• (Article) Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: A multilevel perspective. Academy of Management Review, 32(1), 180-194.
• (Article) McGrath, R. G. (2013). Transient advantage. Harvard Business Review, 91(6), 62-70.
• (Article) McKnight, B. & Zietsma, C. (2018). Finding the threshold: A configurational approach to optimal distinctiveness, Journal of Business Venturing, 33(4), 493-512,
• (Article) Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24(5), 15-21.
•  (Article) Nag, R., Hambrick, D. C., & Chen, M. J. (2007). What is strategic management, really? Inductive derivation of a consensus definition of the field. Strategic Management Journal, 28(9), 935-955.
• (Article) Shepherd, D. A. (1999). Venture capitalists’ assessment of new venture survival. Management Science, 45(5), 621-632.
• (Article) Spieth, P., Schneckenberg, D., & Matzler, K. (2016). Exploring the linkage between business model (&) innovation and the strategy of the firm. R&D Management, 46(3), 403-413
• (Article) Thornhill, S., & Amit, R. (2001). A dynamic perspective of internal fit in corporate venturing. Journal of Business Venturing, 16(1), 25-50.

Operations: What could be sold? Designing the value proposition

Keywords: industrial design, product/market positioning, prototypes, value proposition

• (Book) Kotler Ph. « Marketing Management »; Prentice Hall
• (Video) Rory Sutherland: Life lessons from an ad man – TED talk
• (Video) Clayton Christensen – When only a milkshake will do the job
• (Article) Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation. Long Range Planning, 46(6), 419-426.
• (Article) Gans, J., Scott, E. L., & Stern, S. (2018). Strategy for Start-ups. Harvard Business Review, 96(3), 44-51.
• (Article) Gans, J. S., & Stern, S. (2003). The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs. Research Policy, 32(2), 333-350.
• (Article) Gemser, G., & Leenders, M. A. (2001). How integrating industrial design in the product development process impacts on company performance. Journal of Product Innovation Management, 18(1), 28-38.
• (Article) Martin, R. L. (2011). The innovation catalysts. Harvard Business Review, 89(6), 82-87.
• (Article) Hauser, J., Tellis, G J., & Griffin, A. (2006). Research on innovation: A review and agenda for marketing science. Marketing Science, 25(6), 687-717.
• (Article) Johnson, M.W., Christensen, C.M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 57-68.
• (Article) Manu, Franklyn A., and Ven Sriram. (1996)  “Innovation, marketing strategy, environment, and performance.” Journal of Business Research 35(1), 79-91.
• (Article) Matthyssens, P., & Vandenbempt, K. (2008). Moving from basic offerings to value-added solutions: Strategies, barriers and alignment. Industrial Marketing Management, 37(3), 316-328.
• (Article) Ulaga, W., & Reinartz, W. J. (2011). Hybrid offerings: how manufacturing firms combine goods and services successfully. Journal of Marketing, 75(6), 5-23.
• (Article) Weerawardena, Jay. “The role of marketing capability in innovation-based competitive strategy.” Journal of strategic marketing 11.1 (2003): 15-35.

Operations: What could be done? Assembling a competitive value chain

Keywords: client management, operations, sales & marketing, support, value chain design

• (Book) Porter, M.E. (1985) Competitive Advantage, The Free Press, New York
• (Video) Value Chain Innovations in Business Eco-Systems; Stanford Online
• (Article) Jacobides, M.G., Knudsen, T., & Augier, M. (2006). Benefiting from innovation: Value creation, value appropriation and the role of industry architectures. Research Policy, 35(8), 1200-1221.
• (Article) Jacobides, Michael G., and Sidney G. Winter. “The co‐evolution of capabilities and transaction costs: Explaining the institutional structure of production.” Strategic Management Journal 26.5 (2005): 395-413.
• (Article) Jacobides, M. G., & Winter, S. G. (2005). The co‐evolution of capabilities and transaction costs: Explaining the institutional structure of production. Strategic Management Journal, 26(5), 395-413..
• (Article) Tee, R., & Gawer, A. (2009). Industry architecture as a determinant of successful platform strategies: A case study of the i‐mode mobile Internet service. European Management Review, 6(4), 217-232.
• (Article) Porter, M., & Siggelkow, N. (2008). Contextuality within activity systems and sustainability of competitive advantage. The Academy of Management Perspectives, 22(2), 34-56.

(c) Prof. Benoit Gailly, Louvain School of Management