NEW: Watch the executive summary
Innovation is about both making new things (“what”) and making similar things in new ways (“how”).
Innovation is about new value propositions, new ways to market to and interact with customers. This means much more than developing new products.
Innovation is also about finding new ways to differentiate, and new value curves that disrupt competitors but not customers.
Innovation is ultimately about designing new business models and combining new ways to deliver, share and capture value.
Bibliography
What is new: what vs. how
Keywords: administrative innovation, Industry 4.0, managerial innovation, organizational innovation, process innovation, product innovation
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New value propositions and new interactions
Keywords: customer interaction, differentiation, new value proposition, product-as-a-service, service innovation, servitization
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- (Video) What is Servitization? (The Advanced Services Group)
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New and disruptive value curves
Keywords: disruptive innovation, frugal innovation, quality, social innovation, value curve, value innovation
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- (Book) Christensen, C.M. and Raynor, M.E. (2003) The Innovator’s solution, Harvard Business School Press
- (Book) Michelini, L. (2012). Social innovation and new business models: creating shared value in low-income markets. Springer Science & Business Media.
- (Book) Radjou, N., Prabhu, J., & Ahuja, S. (2012). Jugaad innovation: Think frugal, be flexible, generate breakthrough growth. John Wiley & Sons.
- (Video) Blue Ocean Strategy
- (Video) Value Matters: Innovation Has Direction (dMASS)
- (Video) The Explainer: Disruptive Innovation (Harvard Business Review)
- (Video) Clayton M. Christensen on Disruptive Innovation (Published on 1 Jul 2012)
- (Video) Navi Radjou (2014), Creative problem-solving in the face of extreme limits
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- (Article) Christensen, C. M., Johnson, M. W., & Rigby, D. K. (2002). Foundations for growth: How to identify and build disruptive new businesses. MIT Sloan Management Review, 43(3), 22.
- (Article) Christensen, C., & Euchner, J. (2011). Managing disruption: an interview with Clayton Christensen. Research-Technology Management, 54(1), 11-17.
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- (Article) Prahalad, C. K., & Mashelkar, R. A. (2010). Innovation’s holy grail. Harvard Business Review, 88(7/8), 132-141.
- (Article) Sanchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European Management Review, 7(3), 138-154.
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New business models
Keywords: business model innovation, Innovation Readiness Level, platforms
- (Book) Gassmann, O., Frankenberger, K., & Csik, M. (2014) The business model navigator: 55 models that will revolutionize your business. London: Pearson UK.
- (Book) Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.
- (Video) CucinaBarilla
- (Video) Hadyn Parry:Re-engineering mosquitos to fight disease (TED talk)
- (Video) What is Innovation Management by Dr Julian Birkinshaw
- (Video) Business Model Innovation – The secret behind Amazon, Spotify and Tinder success (2017).
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- (Article) Matzler, K., Bailom, F., Friedrich von den Eichen, S., & Kohler, T. (2013). Business model innovation: coffee triumphs for Nespresso. Journal of Business Strategy, 34(2), 30-37.
- (Article) McDonald, R. E., Masselli, J. J., & Chanda, B. (2019). Nonprofit business model innovation as a response to existential environmental threats: Performing arts in the United States. Journal of Business Research.
- (Article) Menter, M., Göcke, L., & Zeeb, C. (2023) The organizational impact of business model innovation: assessing the person‐organization fit. Journal of Management Studies. https://doi.org/10.1111/joms.12902
- (Article) Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.
- (Article) Remane, G., Hanelt, A., Tesch, J. F., & Kolbe, L. M. (2017). The business model pattern database – A tool for systematic business model innovation. International Journal of Innovation Management, 21(1)
- (Article) Rietveld, J., Schilling, M. A., & Bellavitis, C. (2019). Platform strategy: Managing ecosystem value through selective promotion of complements. Organization Science.
- (Article) Schneider, S., & Spieth, P. (2013). Business model innovation: Towards an integrated future research agenda. International Journal of Innovation Management, 17, 134-156.
- (Article) Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011). Innovations in retail business models. Journal of Retailing, 87, S3-S16.
- (Article) Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of the art and future challenges for the field. R&D Management, 44(3), 237-247.
- (Article) Taran, Y., Boer, H., & Lindgren, P. (2015). A business model innovation typology. Decision Sciences, 46(2), 301-331.
- (Article) Teece (2010) “Business models, business strategy and innovation.”, Long Range Planning, 43(2), 172-194.
- (Article) Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40-49.
(c) Prof. Benoit Gailly, Louvain School of Management