NEW: Watch the executive summary
Innovation means much more than invention. Managing innovation means managing both newness and change, and the latter often matters the most.
Newness is relative. What is today new (and valuable) to some manager, their organization or their environment might not be to others.
Innovation is about changing people’s perceptions and realities, combining many small steps and a few big bets
Bibliography
Innovation means much more than invention
Keywords: definition of innovation, innovation vs. creativity, innovation vs. invention, new combinations.
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Newness is relative
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Many small steps and a few big bets
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(c) Prof. Benoit Gailly, Louvain School of Management