Hi,
Interesting article.
I can directly picture a concrete example that I had several times with Amazon.
Usually, when I am interested by an article, I go on Amazon France and Germany to check the prices which are often different (I don't take into account the shipping fees as I always make sure I have no fees).
When I have a… Read more
Hi,
Interesting article.
I can directly picture a concrete example that I had several times with Amazon.
Usually, when I am interested by an article, I go on Amazon France and Germany to check the prices which are often different (I don’t take into account the shipping fees as I always make sure I have no fees).
When I have a price basis, I start to look on Google to find better offer with the article references.
What I have noticed is that during the following days, Amazon sends email with an offer on the article … and sometimes, the good I was looking at becomes available in an flash offer.
The interesting part is that if we are not paying attention, the flash offer could influence so much the buying decision that the user will buy the good directly.
In that case, he will probably think that he is doing a nice deal and have the strong feeling that the systems know what is good for him.
I would maybe go a bit far but it looks like empathy and I think this is why the consumer will prefer to not protect his data when he knows what could be the benefits.
The benefits are, in that case, more important for the consumer than the cons.
I think that people don’t realize the potential side effects of the data they spread on the net.
Read more
Hi,
Interesting article.
I can directly picture a concrete example that I had several times with Amazon.
Usually, when I am interested by an article, I go on Amazon France and Germany to check the prices which are often different (I don’t take into account the shipping fees as I always make sure I have no fees).
When I have a price basis, I start to look on Google to find better offer with the article references.
What I have noticed is that during the following days, Amazon sends email with an offer on the article … and sometimes, the good I was looking at becomes available in an flash offer.
The interesting part is that if we are not paying attention, the flash offer could influence so much the buying decision that the user will buy the good directly.
In that case, he will probably think that he is doing a nice deal and have the strong feeling that the systems know what is good for him.
I would maybe go a bit far but it looks like empathy and I think this is why the consumer will prefer to not protect his data when he knows what could be the benefits.
Show lessThe benefits are, in that case, more important for the consumer than the cons.
I think that people don’t realize the potential side effects of the data they spread on the net.