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What is the link between innovation, and competition?
If this is not one of the most controversial questions ever, I don’t know what it is.
In able to give a solid response, I had to do a lot of researches, and I found out that it is not only me to which it was confusing to establish a fixed opinion in the matter, for exemple the early empirical literature, inspired by Schumpeter [1943], estimated linear cross-sectional relationships and typically found a negative relationship between competition and innovation, confirming the theoretical prejudices of the era while researches since then had returned to estimating linear specifications, Nickell [1996] and Blundell, Griffith, and Van Reenen [1999] did found a positive linear effect of competition on innovation.
Now the way I see it, the link between innovation and competition is a positive one. In fact, if it is not for the competition between firms, they won’t be innovative in the first place:
First , Firms’ being in competition is healthy for them because when they are always number one or the only one innovation tends to be ignored but if there were many competitors on the stresses, they always try to bring the best out of them, and by doing so they are identifying their strengths and weaknesses because competition makes them concentrate and narrow their focus on what they‘re good at, and in the same time they are able to learn from their the others , this way they manage to decipher the strategies that can out run their business and they work harder and they became better .
Second , We can see the how positive the link between competition and innovation in the fact that it is even good for us as customers because we get to choose the best product with the price that suits us best and get a better customer service because when the firm is playing in an empty playground there is no enough time for it to satisfy every costumer’s need but when they is competition , all customers count and they are given all the attention and appreciation they need to stay faithful to the firm’s products whatever happens. While doing my researches, I found out that 89% of customers stop buying from companies after experiencing poor services; Also, improving costumer services can save their money and according to New voice media, companies lose more that 62 billion dollars due to their poor service.
Finally, competition makes it easier to think outside the box and come up with better ways to add value, but of course it is not that easy: according to some surveys results I read , most obstacles to innovation that firms deal with are related to the high cost of being innovative, the lack of financing, and the economic risk because large firms have more chance to be innovative because they can invest and spend great amounts on their R&D department and this is truly what gives them the only advantage.
https://dash.harvard.edu/bitstream/handle/1/4481507/aghion_invertedu.pdf?sequence=2
http://www2.aueb.gr/conferences/Crete2015/Papers/Petropoulos.pdf
https://clearaction.com/10-tips-customer-experience-innovation/
https://www.ameyo.com/blog/innovative-customer-service-ideas
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One good classic example that we could take for the innovator’s dilemma is Kodak, which was a leading company in its field (the film camera) that dies, unable to take advantage of a new technology.
A brand like Kodak, who has ruled the industry for almost a century, has simply gone above and beyond by wanting to stay whatever happens in the development of film photography. Digital was not taken seriously; Kodak had thousands of patent-related film and believed it hard.
Perfectly aware of the development of the digital world, since it was the instigator, Kodak did not want to promote it in a definite way for a simple reason: to protect its main activity of the time, the sale of silver films. The best evidence is that the company first tried to force the digital into the traditional mold, inventing the digital film (pathetic APS).
Kodak decided to resist and increased its promotional budgets to resist its great competitor of the time (for example at the Sydney 2000 Olympic Games), Fuji.
Here we have a case where the company should have kept up the digital momentum given that it was the creator, however, it preferred to keep its market share, this can also be explained by the idea that firms with more market power (monopolies in particular) have smaller incentives to innovate than firms facing a higher degree of competition. In here Kodak had a lot to lose rather than small competitors which had nothing to lose and had to innovate to face competition.
Kodak would still be there if she had had more competition and therefore should have innovated to stay in the game.
http://www.we-love-entrepreneurs.com/ces-entreprises-mythiques-qui-nont-pas-su-gerer-leur-virage-numerique/
https://philippesilberzahn.com/2012/01/23/fin-de-kodak-victime-dilemme-de-linnovateur/
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It is hard to discociate these two element when we are speaking about development. Competitivity is mostly the result of innovation between compagnies bringing a better well being and growth for the rest of economy.
However as it said in this article the innovation has its limits in terms of benefits the compagnies can have from their effort in R and D but more generarly his limits depend on the position of the compagnies in the market.
The problem of capacity to innovate concerned more the smallest compagnies and big compagny can be a response to this.
Like it is said in the article, innovation brought by bigger compagny , for a small compagnies who don’t have the capacity to innovate is a boon. It allow them to avoid cost of research, benefit from economy of scale and productivity and it gave them chance to steal customers from the concurrence, even if they have less ressource than bigger compagnies, their smaller organisation allow them to be more reactive with the demand of the society . It has too, benefit for consumers and a good one, the reduction of price.
The incentive to innovate is, here, concernig the biggest compagnies
– A big compagny who is a leader of his market can be bring to reduce their research in R and D . in deed at his position, the R and D will only profit to concurrency who will use the new technology to develop themself and take markets parts. So it can be understandable that big compagny stop invest and rest on his capacity to product at a low cost .But before being a big compagny, these last has profited on the technology from the biggest in order to develop. it’s a cycle that must be maintain to create growth in a society.
In conclusion we can see that innovation and competitivity are a must have in order to develop the well being of the society and can’t be separated. they need to be still present whoever the weight and the place of the compagny. Innovation is required in any case because it allow not only the development of compagny but the development of the well being of the society
« Competitivity is not just about the cost of labor but also depends on the capacity for innovation, research…» Jacques Attali.
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For a long time, economists have been interested in the connection between competition and innovation, but the models existing in this field seem to be poorly consistent with the data. Appropriate models of the theory of industrial markets usually predict that increased competition should have a negative impact on innovation, while empirical work reveals that this influence is positive.
In early empirical studies, inspired by Schumpeter’s ideas (1943), a linear relationship was found between innovation and competition in different industries for cross-section data, and a negative relationship between competition and innovation was usually found, consistent with the theoretical notions of the era.
Scherer (1967) developed this line of research, putting forward the hypothesis that there is a non-linear dependence of innovation on competition. Based on the analysis of Fortune 500 companies based on cross-section data, he discovered a dependence in the form of an inverted U: increased competition at low initial values initially leads to an increase, and then to a decrease in the intensity of innovation.
In order to understand what is the basis for the dependence in the form of an inverted U, authors have developed the ideas contained in modern theoretical literature on gradual innovations in order to offer a model explaining precisely this relationship between competition and innovation. In this model, competition can increase the growth of profits from innovation due to the “effect of avoiding competition”. However, competition can also reduce incentives for innovation in lagging firms due to the “Schumpeterian effect.” The relationship between the values of these two effects varies with the transition from low to high intensity competition and vice versa, which generates a dependence in the form of an inverted U. In addition, this development of the theory makes it possible to obtain two new theoretical results. First, the equilibrium degree of technological homogeneity of firms should decrease with increasing competition in the product market. Secondly, the higher the average degree of technological homogeneity in the industry, the steeper the slope of the curve in the form of an inverted U, reflecting the relationship between competition and innovation. The theoretical and empirical approach provides useful results for understanding the impact of competition and the proximity of technological development to innovation activity, as well as a model for explaining this influence and possible experiences with economic policy reforms.
Scherer showed that the amount of activity associated with patenting is positively related to the size of the firm, but this relationship is weakening for larger companies. But, none of the existing models of competition in the product and innovation market predicts the dependence of innovation on competition in the form of an inverted U.
However, since then, researchers have returned to evaluating linear specifications. Nickell (1996), like Blundell, Griffith and Van Reenen (1999) found a positive linear dependence of innovation on competition.
Aghion, Harris, and Vickers, (1997) tried to explain the whole curve U, already known, entirely. In their model, both current technology leaders and their pursuers in any industry can innovate, and all innovations of leaders and pursuers are implemented step-by-step.
The incentives for innovation depend not so much on the value of post-innovational rent as in existing endogenous growth models in which all innovations are performed by outsiders, but rather on the difference between the post-innovational and pre-nominated rent of incumbent firms. In this case, stronger competition can enhance innovation and growth. In other words, competition can increase profit growth from innovation activity and, thereby, stimulate investment in R & D aimed at “avoiding competition”. This explanation should be particularly true for sectors where the technological levels of entrenched firms are close. In these sectors with a large number of firms competing for technological leadership, pre-financing annuities should be particularly reduced due to competition in the product market. On the other hand, in sectors where innovations are carried out by technologically lagging firms with low initial profits, competition in the food market will mainly affect post-innovation rent.
In a certain sense, innovation is a product of competition, and the results of such relations are an instrument in competition. Depending on how differentiated the innovative product is, competition can manifest itself in the form of monopoly or oligopoly.
Oligopoly involves the production of identical products by several companies. The market for such products is determined by a small number of sellers. Accordingly, innovations carried out by other competitive firms are aimed primarily at improving individual properties of goods, design, service for a certain group of customers or market segment, to reduce the cost of production through the introduction of new technologies. That allows creating a price barrier on the way of new competitors. This can become a brake on the way of spreading innovations, because the possibilities of obtaining the information about the new technology are narrowing. On the other hand, a fixed number of companies under oligopoly allows relatively peacefully to divide the market, which also to some extent reduces their innovative activity.
The relationship between the two is really important, in particular in countries that aren’t technologically most advanced ones in the world.
Sources:
https://en.wikipedia.org/wiki/Joseph_Schumpeter
https://books.google.fr/books?id=TsCczKArfcsC&printsec=frontcover&hl=ru#v=onepage&q&f=false
https://books.google.fr/books?id=lMPiBwAAQBAJ&printsec=frontcover&hl=ru#v=onepage&q&f=false
https://www.goodreads.com/book/show/3551426-industrial-market-structure-and-economic-performance
http://www.ucl.ac.uk/~uctp39a/ABBGH_QJE_2005.pdf
http://econ.core.hu/file/download/CaR/Halpern_Murakozy.pdf
https://dash.harvard.edu/bitstream/handle/1/12375013/Competition,%20Imitation%20and%20Growth%20with%20Step-by-Step%20Innovation.pdf
https://mpra.ub.uni-muenchen.de/35321/1/MPRA_paper_35321.pdf
https://hbr.org/2014/11/to-encourage-innovation-make-it-a-competition
Very thorough analysis! Thanks.
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In a market economy, companies are constantly confronted with competition from one another. And this phenomenon play a fundamental role in the processus of innovation and conversely. In fact, In France and in Europe, public authorities display the will to encourage innovation to improve the competitiveness of their companies in order to reach an economic performace and growth.
Foremost, innovation is the application of new knowledge in the field of production. It is either to propose new products, to implement new production techniques or to introduce new form of work organisation.
Innovation promotes competitiveness throught several mechanism :
Firstly, The introduction of new production techniques through the use of new machinery or new equipment generaly enable firms to increase their productivity and thus be more competitive.
Then, The increase is productivity, favorable to price competitiveness, may also result from innovations in the organization of work. Thus, Taylorism, thanks to the vertical and horizontal division of labor, made it possible to quadruple the production of industries. Then Fordism, at the beginning of the 20th century made it possible to further increase productivity and thus to lower price.
Secondly, Innovations is also a factor of structural competitiveness.
On the one hand, product innovations improve non price competitiveness. We can find two type of innovations : The breakthrough innovation and Supporting innovation. In either case, companies concerned can reach a quasi monopoly situation and set their prices almost without constraints. Thereby, many companies base their strategy on product differentiation in order to gain in structural competitiveness that they couldn’t gain in price competitiveness.
On the other hand structural competitiveness also benefits from process of organizational innovovations. Indeed, by improving the quality and efficiency of the organisation of companies by the implementation of new process allow to be more competitive.
However it impossible to clearly establish that competition goes hand-in-hand with high degree of innovation intensity. Because of multiple divergent opinions on the subject :
– For some, only the prospect of having a monopoly is an incentive to innovate. Indeed, According to the Schumpter’s theory the monopoly have positive effetcs in the growth process through expected annuities encourage companies to innovate.
– For the other, it is the competition between the firms which ensure the incentive to innovate. Because, an increase of threat pusches the firms to innovate in orfer to escape the competition.
According to Arrow, in a monopolistic or competitive market structure, the incentive to innovate is always lower to what is socially desirable. Because innovation leads to a lower gain for the monopolist than for the competitive companies, and thus, allows the competitive enterprise to become a monopoly whereas it only allows the monopolist to succeed to itself.
Moreover, a company in leading position may simply doesn’t want to devote sufficient ressources to the development of a new supply to not engender what has made its success before. Nevertheless, the trend can quickly change and the company in leader position can quickly be outdone by its competitor and losing market shares.
Therefore, It is the competition between the firms that ensure incentive to innovate. However, when competition increase, the expected returns of innovation by firm decrease and the ability to innovate decreases too. So, technological change is not always enough to guarantee efficient productivity gains.
So, firms have few incentives to innovate if they are not stimulated by competition, but too much competition discourages innovation when firms can not capture the result of their efforts.
To conclude , despite the fact that the link between innovation and competition is difficult to establish, innovation in all its form is largely beneficial to competitiveness. Thanks to the price reductions that productivity gains allow, and to the competitive advantage that can represent a better quality or a differentiated product. But , excessive or insufficient competition protection can lead to trade distortions. Therefore, a balance must be found between competition policy and patent rights and this balance must be able to prevent the abuse of patent rights without cancelling the benefits provided by the patent system when such rights are used in a appropriate way.
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As presented in the article, the link between competition and innovation is not obvious to characterize, . In a intuitive way, we could think that competition, being a mechanism of discovery, revelation of preferences, urges naturally companies to try to distance itself at best from others to get the most important profit. Among factors of differentiation on a competitive market, the capacity to be innovated seems to be the best strategy to take a sustainable advance on his competitors. If it is not really questioned that innovation allows companies to obtain a comparative advantage on a market, now we have to know if the competitive intensity has a positive effect or not on the incentives to be innovative. Does an increase of the competitive pressure on a market increase in a proportional way the level of innovation on this market?
On one side, Joseph Schumpeter considers that it is not strictly speaking competition which incites companies to innovate but rather the fact for a company to find itself in a monopoly position. According to him, the fact for a company to find itself in monopolistic situation on a market allows it to have flexibility. Indeed, when the gap is dug, I can dash on long-term projects and commit resources in Research and development in a serene way, without being worried by the others. On the contrary, when the competitive pressure is intense on a market, companies are sometimes reluctant to dash into projects of innovations because it is too expensive and too risky, and the slightest error can turn out fatal. (It remains to be seen now how “to beat” his competitors and install a sustainable advantage if the competitive pressure does not supply the incentives to be innovative. How to become the best by a way other than the innovation …) .
On the other side, Kenneth Arrow considers that it is rather the fact for companies to find itself in situation of strong competition that urge them to innovate to limit this competitive pressure. Unlike Schumpeter, Arrow expresses that it is the competitive process which incites companies to innovate in order to benefit from a monopoly rent, and not the fact of finding itself in monopoly position which encourages afterward to be innovative. The relation of causality is inverted.
If these two positions can seem at first sight contradictory, it is nevertheless possible to reconcile them to fire the best profit of both approaches and, so, obtain a better understanding of the link between competition and innovation. In fact, it is the case for the French economist Philippe Aghion in his work “Handbook of Economic Growth” of 2005.
For P.Aghion, the relation between competition and innovation depends on the technological border which separates companies on a same sector. In a sector where companies have the same level in terms of technology, competition will have a positive effect on innovation because costs bound to the innovation are more or less the same for all the companies of the sector. On the other hand, in a sector where companies are not in the same level of technologies, competition will have rather a negative effect on the innovation because only the company which has the most important technological level is incited to innovate, to the detriment of the others who will be dissuaded because they have to bear additional fixed costs. Graphically, it can be represent by a curve that P. Aghion calls an ” inverted U curve “. The third factor then comes into play on the graph: the size of the company. More this one is small regarding costs of innovation, more the curve tend “to flatten”, what means that the link between competition and innovation eases. This link, in a statistical way, goes as far as disappearing when the size of companies regarding the costs of innovation is too weak, so that firms cannot bear the same costs. ( Horizontal curve graphically speaking).
To summarize, P. Aghion, in a ingenious way, managed to establish a link more subtle between innovation and competition by two main factors establishing this link: the technological border separating companies on a market and their sizes regarding costs of innovation. This analysis thus allows to reconcile Arrow and Schumpeter approches: on a sector with an homogenous level of technology, competition incites companies to innovate ( Arrow). On the other hand, when this level is heterogeneous, the company which bears the least heavy technological costs is the only one to put a lot, so that for the others, the competitive mechanism has then a disincentive effect on innovation ( Schumpeter). With all this, we can then add the fact that more companies are small-sized, more the costs of innovation are heavy to bear, and more the incentives to be innovative disappear
Sources :
http://www.econlib.org/library/Enc/bios/Schumpeter.html
https://www.memoireonline.com/10/07/640/concurrence-innovation-correlation.html
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Competition is an essential component of a market. Without competition, all customers would suffer from the elevated prices made by companies. However, to remain competitive, companies have to innovate. We can distinguish different types of innovation: innovation about a product, a service, a process, the marketing of a product etc. To sum up, a company beneficiates of different ways to innovate. This innovation is a key strategy for companies who try to gain market shares.
The concept of innovation is so wide that lot of economists wrote about it and they all had a different theory about it with just one common point: innovation is essential in economy.
For Michael Porter, innovation is the key to competition because it creates the capacity to maintain competition and advantages. It allows the company to have the possibility to have a competitive advantage about prices or in the offer of products. Differentiation strategy is often used by little companies to rise and try to survive face to larger companies: their structure is more flexible than the ones of big companies.
As Mintzberg said, smallest companies are a place where taking risks is essential, it’s well-seen and the organizational structure of the company allows them to take decisions quickly. In consequence, these start-ups are more likely to rise.
However, Schumpeter talked about the “Destructive creation”. According to him, a company succeeds if it can generate constant innovation on a market in evolution. The smallest who cannot innovate will be “eaten” by the others. To Schumpeter, a monopolistic situation is an optimal place for an entrepreneur: to compensate all the money he invested in taking risks and innovate, only a monopole could give him back all the profits he need. Blackberry is an illustration of this: the company hadn’t been able to follow trends on the market so it progressively disappeared to leave the place to Samsung and Apple that are leaders now.
The entrepreneur gets this situation by having patents, so other could not steal him his ideas which made him succeed.
However, the length of a patent is limited so the advantage is also limited: the monopolistic situation won’t last forever, so they must be in perpetual innovation to keep their leadership. Problem appears in case of a monopole established for a long time: at a certain point, they cannot innovate more but they have to in order to keep their position on the market. As it’s said in this article, larger companies have the means to invest but have less incentives because, compare to biggest companies, the smallest have everything to win.
We assisted at a period of real and constant innovation, where major concepts have been invented (computers, smartphones etc.). Nowadays, customers expect companies to maintain this dynamic of innovation but a failure is now more likely to happen than success. Creating a big major and revolutionary innovation asks a lot of capital only big companies can afford. Companies that enter on a market should be aware that they’ll have to invest a lot and a lot of money in R&D to survive.
Obviously, every industry is different: on some, innovation won’t be a key component to survive but, with the need of customers to have new products, trying to find innovative ways to satisfy customers is now a priority for most of companies.
In my opinion innovation represents barriers to enter on the market for small companies which cannot pay for this. For example, there are only Airbus and Boeing to construct big planes, there is a situation of duopoly and it demands a huge amount of founds to come on this market and try to concurrence these two big companies that are implanted since the 70’s. But there are also some examples of success: on the market of phones, we have two big companies (Samsung and Apple) but we assist at the emergence of a lot of other brands that provides phones with the same quality but with a lower price. With this strategy of prices, these new companies tend to gain market shares: there is hope for every company but it demands efforts, time, innovative process and capital.
http://www.oeconomia.net/private/cours/economieentreprise/themes/innovationdissert.pdf
http://www.laval-technopole.fr/formes-innovation
https://fr.wikipedia.org/wiki/Innovation
http://www.letudiant.fr/boite-a-docs/document/joseph-schumpeter-0721.html
https://strategies4innovation.wordpress.com/2008/08/30/5-1-forces-de-porter/
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Dans tous marchés le lien entre concurrence et innovation est très présent. En effet, une innovation permet potentiellement de prendre un ascendant technique sur tous les concurrents du marché et donc d’acquérir une plus grande part de marché. Cependant, comme dit dans l’article « il n’existe pas une relation positive entre le degré de concurrence et le niveau d’innovation ».
Selon moi tous les marchés ont leurs propres caractéristiques et donc chacun d’entre eux connaissent des obstacles et des motivations.
Plusieurs auteurs comme Arrow et Schumpeter ont essayé d’expliquer et de démontrer les processus qui tendent et donnent envie aux entrepreneurs présent de prendre des risques et de penser plus à la maximisation de leurs profits qu’aux pertes engrangées par les coûts de recherche et de développement (R&D). Ces deux-là ont des idées opposées concernant les motivations à innover.
Arrow pense qu’une petite entreprise, dans le cadre de la concurrence pure et parfaite, sera plus inciter à investir sur le marché pour pouvoir dépasser ses concurrents.
Schumpeter, lui, essaye de démontrer qu’une entreprise en monopole a la capacité d’innover mais qu’elle ne le fait pas car elle pense plus aux pertes potentielles (en R&D) qu’aux gains envisageable.
Dans toutes les théories concernant l’investissement nous pouvons parler de risque de R&D car il est tout à fait possible que les recherches n’aboutissent pas et que la firme en question ait “gaspillé” de l’argent ou qu’elle ait trouvé une innovation inutile qui sera utilisé pour ensuite bloquer les concurrents. Ce genre de manœuvre est appelé les brevets bloquants.
Il faut aussi s’intéresser à l’aspect stratégique que peut tirer une firme à innover.
Une entreprise en monopole n’a, au premier abord, aucun intérêt à innover par la sécurité que le marché lui procure déjà. Cependant si d’un autre point de vue cette entreprise décide d’innover alors les entreprises concurrentes ne pourront pas entrer sur le marché à cause des coûts fixes trop importants à l’entrée du marché, c’est le processus de destruction créatrice.
Nous allons essayer d’illustrer ces deux théories par des exemples concrets.
Pour une entreprise en concurrence pure et parfaite comme l’est « Nabab Kebab », qui appartient au marché de la restauration rapide une innovation ou une différenciation du produit (viande essentiellement) est nécessaire. Cette entreprise s’est ouvert une plus grande clientèle en garantissant que leur viande est 100% halal et en vendant de la nourriture à base de viande ayant une matière grasse moins grande que la viande de ses concurrents.
Cette entreprise est donc dans un marché où a démarcation est un atout essentiel pour augmenter ses profits et se faire une image de marque. En effet, grâce à son produit différent Nabab Kebab a acquis une plus grande part de marché (premier commerce ouvert en 2003 à Tours. Aujourd’hui cette marque est connue dans toute la France).
Pour les entreprises en monopole innover représente complètement un autre enjeu : celui de ne pas se faire dépasser par les concurrents. Cet exemple peut être illustrer par le développement des entreprises tel la SNCF implantée depuis 1827 en France. La SNCF est ancrée depuis tant de temps dans le quotidien des français qu’elle en est presque devenue un service public donc sans concurrence des compagnies étrangères. En effet, les innovations en matière de train depuis 1827 sont considérables. De plus les coûts fixes qu’entraînerait une entrée sur ce marché font peur a de très nombreux postulants pour la concurrence (maintenance des rails, acquisition de train, paiement du personnel, …). La SNCF est donc dans un monopole naturel. Cela met donc la SNCF dans une position où elle n’a pas besoin de perdre des profits en R&D alors que la concurrence n’existe pas et qu’elle gardera donc tous les clients voulant voyager en train.
Selon moi le lien entre innovation et concurrence est bel et bien existant mais ne pousse pas forcément les entreprises à innover. Les entreprises ont toute un objectif commun qui est la maximisation du profit. Cependant au vu des changements potentiels et de l’entrée d’acteur pouvant prendre une plus grande part de marché les entreprises seront poussé à innover. C’est donc, de mon point de vue, plus une question stratégique voire d’affaiblissement de l’adversaire qu’une nécessité absolue car si une entreprise A innove, ses concurrents seront obligés, à moins d’avoir une part de marché et une image de marque très solide, de faire de même pour ne pas se faire distancer.
https://www.usinenouvelle.com/editorial/la-liste-des-50-entreprises-les-plus-innovantes-selon-le-bcg.N486409
http://www.nababkebab.com/notre-societe.html
http://www.sncf.com/fr/portrait-du-groupe/histoire-sncf?date=1883
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L’innovation (l’action d’innover, introduire de nouvelles pratiques en terme d’usage) apparaît comme une condition indispensable de survie et de développement pour de nombreuses entreprises face a la rude concurrence que produit La Mondialisation. Les entreprises sont amenées à se renouveler sans cesse pour assurer leurs pérennités. De ce fait, l’innovation qui est un des processus majeur dans la compétitivité, détermine la stratégie de l’entreprise, et lui permet d’intégrer un marché où la concurrence est intransigeante. Pour cause certaines entreprises y disparaissent pour faute de ne pas avoir pu donner un nouveau souffle d’inspiration.
En effet, Depuis les fameuse Trentes Glorieuses les consommateurs ont vu l’innovation sans cesse se développer au tour de produit qui ont révolutionné la vie de chaque consommateur; cette ascendante montée d’innovation à radicalement changé le mode de vie de nos contemporains (exemple: le téléphone portable). Aujourd’hui l’innovation est ancrée dans les habitudes du consommateur il s’attend toujours à plus d’imagination et d’inventivité de la part des entreprises sur le marché . Les firmes sont alors incités a dépasser leur limites ; mais avec bien évidemment une limite de capital-innovateur.
Elles savent qu’il faut mettre une réelle stratégie pour investir correctement leur capitaux et en bénéficier ou rentabiliser à un meilleur profit tout en surpassant leurs concurrents. La stratégie de différenciation des produit permet ainsi à certaines PME de coexister au près de grandes firmes.
Toutefois,Comme nous indique cette article , les études empiriques relèvent certaines contradictions sur le lien causal entre concurrence et innovation. Certains auteurs ont donné comme résultats une baisse d’innovation lorsqu’il y a une forte concurrence découlant ainsi a des distorsions par rapport au modèle idéaliste que nous connaissons de la concurrence pure et parfaite sur le marché; exemple dans le modèle de l”économiste Arrow de 1962, les entreprises innovent en en diminuant les coûts pour êtres en situation de monopole. A contrario, pour l’économiste Schumpeter l’innovation est le moteur de croissance car l’innovation donne naissance à des produits nouveaux et explique l’apparition de grappes d’innovation composé d’innovations majeures et mineures ce qui amène certaines activités a devenir obsolètes puisque certaines firmes vont être en situation de monopole, ; elle mette donc dans l’obligation les concurrents à innover . Ce phènomène de Destruction créatrice explique donc la relance de la croissance à long terme, car il existe un lien évident entre la concurrence et l’innovation.
Ces innovation sont essentiellement liées à la technologie ( de l’information et la communication),le cœur même de l’innovation mondiale et en second rang nous avons les méthodes d’organisation et le marketing indispensable pour adapter notre innovation au besoins du consommateur car c’est lui qu’on vise et qui à l’ultime choix en d’autre terme il peut apprécier d’utiliser notre invention ou celle du concurrent).
LA stratégie dune entreprise se base de ce fait sur tout sur la propriété industrielle
Néanmoins, N’y-a-t’il pas une limite à l’innovation ? Les entreprises existeraient-elles sans investir dans l’innovation. ?
Bien que l’innovation soit un des moteurs de croissance pour l’entreprise, les nombreux échecs qu’elle occasionne tant au niveau de la recherche que des débouchés montrent que le processus d’innovation est complexe et plein d’incertitudes car d’une part les entreprises n’ayant pas les reins solide peuvent très vite voué à l’echec et deuxièmement peut apporter des risques à certaines entreprises, car elle met des barrières à l’entrée sur le marché économique.
Notons l’exemple de la baitaillent entre Apple et Samesung devant la justice americaine, Samesung a copié le design de L’iphone d’Apple. Le fabriquant nord-coréen a donné des limites dans son innovations pour aller copier son concurrent.
Pour toutes ces raisons, les entreprises qui rentre dans un marché savent à quoi s’attendre et quels strategies doivent il mettre en place pour leur perennité.
Pour finir, je dirais que de nos jours une entreprise ne pourrait pas survivent plus de la moyenne de 5 ans sans innover en sachant que même pour ces dernières qui se développe sans cesse avec leur compétitivité, l’avenir est incertain pour elles
Bibliographie :
http://education.francetv.fr/matiere/economie/premiere/article/l-innovation-au-coeur-de-la-dynamique-du-capitalisme-selon-schumpeter
http://innovationweek.org/france/
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Cette analyse étudiera l’impact de la concurrence sur l’innovation dans différents cadres d’analyses.
L’activité d’innovation dépend des lois, des institutions, des marchés financiers, de l’organisation et de l’intensité de la R&D (recherche et développement), mais également d’autres éléments. L’ensemble de ces paramètres peuvent inciter à innover.
Effectivement, l’innovation est devenu le moteur de la croissance. Il est donc important de la préserver afin que l’économie continue à croître. Pour cela, il existe les autorités de la concurrence. Elles ont pour objectif de maintenir la concurrence sur le marché car selon elles, celle-ci est nécessaire pour l’activité d’innovation. L’innovation encourage l’entrée de concurrents et parce qu’elle maintient des firmes actives, elles les obligent à innover pour survivre à la compétition.
Cependant qu’en est-il de l’impact de la concurrence sur l’activité d’innovation. La concurrence ne favorise pas toujours l’innovation (par exemple Microsoft). La concurrence ralentie l’innovation et freine la croissance, en réduisant le profit que l’on espère obtenir de l’innovation, les économistes nomment cela « la dissipation de la rente ».
L’objectif de cette analyse est d’expliquer la manière dont l’innovation est affectée par la concurrence, afin de pouvoir comprendre la relation entre concurrence et innovation. Concernant la place de la concurrence, 2 auteurs s’opposent : il s’agit de Schumpeter et Arrow.
Arrow lui évoque le principe de « l’effet de remplacement ».
Selon Schumpeter, l’incitation à innover provient de l’espoir d’obtenir la rente de monopole. Il est intéressant de se poser la question de la réelle motivation pour l’activité de R&D.
Arrow démontre, contrairement à ce que dit Schumpeter, que l’incitation à innover est plus grande dans un marché concurrentiel que dans un marché en monopole. En effet, plus l’intensité de la concurrence sera élevée, plus les entreprises seront incitées à innover pour survivre et rester sur le marché.
Il définit ainsi la notion d’« effets de remplacements » qui mentionne que l’incitation à innover provient de la différence de profit. Si ce différentiel est positif, l’entrepreneur a intérêt à innover et continuer à produire son bien. L’incitation qu’une entreprise a à innover ne dépend pas de la valeur du brevet mais de ce qu’elle gagne à innover.
En effet, l’innovation est un processus de “destruction créatrice de valeur”. Chaque innovation va créer une externalité négative pour le détenteur de l’innovation détruite. Un monopole qui innove se voit donc contraint à détruire sa précédente innovation. Par conséquent, il sera moins enclin à innover.
L’effet de « remplacement » présenté par Arrow, stipule que le monopole est moins incité à innover qu’une entreprise en concurrence, car la différentielle de profit est moindre. Autrement dit, la concurrence favorise l’innovation. Cette vision est opposée à celle de Schumpeter.
Schumpeter lui pense que l’innovateur qui investit dans la recherche et le développement, le fait espérant ainsi obtenir une rente de monopole, lui permettant de recouvrer les coûts engagés et de faire un bénéfice. Aussi pour Schumpeter, la concurrence est néfaste pour l’innovation car elle va réduire la rente de monopole et donc l’incitation à innover.
La vision de Schumpeter confirme en quelques sortes le monopole et va à l’encontre de la politique de la concurrence. Pour lui, le monopole est la forme d’entreprise qui permet d’inciter le plus les entrepreneurs à innover.
Il évoque également dans sa vision, que l’activité de R&D est une activité dans laquelle il existe des rendements d’échelle. Plus l’entreprise est grande et plus elle dispose de faciliter à innover.
Un dernier argument de la thèse de Schumpeter, consiste à dire que puisque les marchés financiers sont imparfaits, les entreprises doivent financer en partie leurs investissements en R&D sur leurs ressources propres. Les grandes entreprises qui disposent de ressources propres plus importantes ont donc plus de capacités à innover que les entreprises de plus petites tailles.
Selon lui, la concurrence ne favorise pas l’innovation car l’entrée de concurrents réduit la rente de monopole qu’espère acquérir un innovateur afin de recouvrir ses coûts et de dégager un bénéfice.
Schumpeter évoque le processus de création destructive.
Le progrès technique est à l’origine du processus de destruction créatrice.
On peut définir ce processus adopter par Schumpeter, comme étant le mouvement permanent de destructions d’activités liées aux anciennes innovations et de créations de nouvelles activités liées aux nouvelles innovations. Ce qui signifie que les éléments neufs vont remplacer les anciens. Autrement dit, une innovation en remplace une autre.
La destruction créatrice correspond aussi au processus d’innovations : en effet
Le processus de destruction créatrice grâce aux innovations assurent le renouvellement permanent des structures de production. Les nouvelles innovations entraînent l’obsolescence et la disparition des anciennes innovations .
Les innovations nouvelles réduisent la rentabilité des innovations anciennes et apporte une nouvelle situation de monopole ainsi que des profits importants aux entrepreneurs . On peut donc dire que destructions et créations engendrent la croissance et les transformations de l’activité économique.
Si l’on observe aujourd’hui le processus d’innovations, on remarque que le progrès technique s’est très nettement accéléré.
La théorie de Schumpeter elle met en évidence le rôle positif du monopole dans le processus de croissance à travers des rentes qui incitent les entreprises à innover. Néanmoins, on constate plutôt que le progrès technique est plus rapide dans les secteurs concurrentiels. La concurrence peut avoir des effets bénéfiques quand les entreprises sont « plus solidaires » entre elles. Les incitations à innover sont faibles lorsque les entreprises sont éloignées en terme de productivité. Si, au contraire, leurs productivités sont à des niveaux similaires, les entreprises ont intérêt à investir dans la R&D (recherche et développement) pour se maintenir sur le marché. Chacune des entreprises investit de manière continue dans l’activité de R&D pour dépasser légèrement les autres et ne jamais se laisser distancer. On peut donc parler ici de concurrence dans le sens où les produits des entreprises restent faiblement différenciés. Il s’agit d’une situation où concurrence et innovation sont dépendantes.
Grace à cette analyse et à la pensée de ces 2 auteurs qui différent, on comprend que tout le monde ne partage pas le même point de vue concernant le lien entre la concurrence et l’innovation et qu’il n’existe pas de forme définitive du lien entre la concurrence et l’innovation car tout dépend des hypothèses retenues.
https://fr.wikipedia.org/wiki/Destruction_cr%C3%A9atrice
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
https://fr.wikipedia.org/wiki/Joseph_Schumpeter#L.27innovation_:_de_l.27.C3.A9conomie_stationnaire_.C3.A0_l.27.C3.A9volution_.C3.A9conomique
http://www.economie.ens.fr/IMG/pdf/schumpeter_cours_tes_2008.pdf
http://www.cairn.info/revue-recherches-economiques-de-louvain-2007-1-p-55.htm
http://ses.webclass.fr/notion/destruction-creatrice
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Les risques auxquels se livrent les entreprises au cours du processus d’innovation sont inévitablement liés aux impératifs régis par le marché. Qu’elles soient meneuses ou débutantes, les entreprises mènent des stratégies de position : certaines souhaitent survivre à la jungle concurrentielle par le maintien d’un savoir-faire particulier et d’une certaine part de marché, d’autres – résolues à imposer leur suprématie – mettent à contribution leur capital ainsi que tous les leviers concurrentiels à leur disposition. L’objectif est d’être compétitif. Par quel moyen ? En étant novateur.
L’innovation découle de la compétitivité. Elle est consécutive à l’évolution d’une technique, de procédés technologiques nouveaux, initiés par des découvertes scientifiques ou par un service recherche et développement (R&D). Néanmoins, je n’ai pas l’intention de m’étaler davantage sur le lien absolument évident qui relie immanquablement ces deux concepts. Comme nous le savons, l’innovation permet aux entreprises de se démarquer de leurs concurrents par l’usage de méthodes organisationnelles différentes (menant à l’accroissement de la production et à la diminution des coûts unitaires) ou par l’amélioration de leur gamme de produits.
Une question intéressante est à observer, elle éveille ma curiosité sur le sujet : l’innovation aura-t-elle une fin ? Aujourd’hui, l’essentiel des désirs qui peuvent nous parcourir sont créés par les techniques du Marketing. Et ces désirs sont ensuite exploités à des fins commerciales, afin de proposer aux acheteurs des produits et services adaptés à leurs attentes, à leurs besoins, à l’idéal qu’ils se font du meilleur objet qui soit. Autrefois, dans les années 1930, la radio était le phénomène du moment. Vingt ans plus tard, la grande majorité des familles françaises possédait un poste radio dans leur foyer. Ce fut alors au tour de la télévision de faire son apparition, avec des débuts certes timides (notamment en-dehors des grandes villes) puis suivi d’une grande massification à travers tout le pays. Il en va de même pour tous les appareils liés à l’électroménager, passant par exemple de la lessiveuse à la machine lave-linge en l’espace de quelques années. Toujours en France, nous sommes passés du téléphone Bi-Pop (qui nécessitait une certaine zone d’appel pour capter la signalétique des poteaux électriques) en 1991 au Smartphone en quelques années.
Autres exemples : DVD (1996), caméscope numérique (1999), Xbox (2001), disque Blu-Ray (2004)
Toutes ces innovations remarquables qui ont marqué le siècle dernier ont connu leur instant de gloire, car elles étaient chacune plus révolutionnaire les unes que les autres. Chaque innovation réussissait à évincer le prototype précédent non pas en jouant sur la compétitivité-prix ou hors-prix (design, ergonomie, marque), mais en étant immensément plus performante et utile. Aujourd’hui, peut-on encore parler d’innovation révolutionnaire qui impacterait l’activité économique et le quotidien des individus ? Pas sûr… Car nous sommes dans une optique différente. Celle d’améliorer des versions déjà existantes. Il y a une logique de perfectibilité, mais pas de rupture.
À las Vegas se tient chaque année le CES (Consumer Electronics Show), où sont présentés plusieurs milliers d’innovations électroniques. On y retrouve par exemple des voitures autonomes, des écrans plats gigantesques aux fonctionnalités spéciales, des drones géants avec possibilité d’accueillir des passagers (des objets à forte valeur ajouté qui pourront difficilement connaître un mouvement de popularisation comme on a vu précédemment). Plus atypiques cette fois, on y a découvert cette année des parapluies connectés (la puce située dans la poignée envoie une alerte au propriétaire si celui-ci l’a oublié quelque part), des appareils qui informent de la mauvaise haleine, des lanceurs de croquettes connectés via une application, des oreillers-intelligents qui réveillent en cas de ronflement (par des vibrations) ou encore des chaussures-aspirateurs…
Dans nos exemples, l’innovation est soit chère (accès très limité), soit peu indispensable (pour ne pas dire inutile à titre personnel).
L’innovation aurait donc un caractère générationnel ? L’innovation a ouvert il y a quelques années les principaux canaux technologiques où se pérennisent désormais des cycles concurrentiels ininterrompus entre les grandes entreprises. Des batailles compétitives continuant d’apporter d’importantes plus-values, davantage gagnées grâce à l’ajout de fonctionnalités et par l’intérêt suscité, que grâce à une profonde hétérogénéité. Et peut-être venons-nous ici d’exposer une des raisons qui explique pourquoi la compétitivité est si féroce dans le monde.
Références:
https://www.franceculture.fr/emissions/du-grain-moudre/y-t-il-une-tyrannie-de-l-innovation
http://www.frandroid.com/tag/ces-2017
https://fr.wikipedia.org/wiki/Innovation
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Les politiques qui facilitent l’innovation, ne se limitent pas à la subvention de la R&D. La structure concurrentielle de l’économie joue un rôle central dans le processus d’innovation.
En effet, dans la théorie néoclassique standard, le monopole ne constitue pas une situation optimale étant donné que les entreprises produisent moins et plus cher. De nombreuses politiques visent donc à limiter voire interdire de telles situations.
Cependant, comme on peut le lire dans cet article, l’innovation crée des situations de monopole temporaire pour les entreprises, les incitant ainsi à innover davantage. En effet, le monopole peut avoir des conséquences positives du fait des rentes espérées qui incitent les entreprises à innover. Les rentes permettent en effet de couvrir les coûts de R&D et le risque que prend l’entreprise en choisissant d’innover à condition bien sûr que les produits déjà existants soient peu substituables à la nouvelle innovation.
Le monopole serait donc dans ce cas-là le prix à payer pour la croissance ; et particulièrement dans des situations de monopole naturel où les barrières technologiques sont fortes. Hayek par exemple conteste même l’intérêt d’agir contre ce type de monopoles et dénie à l’Etat le droit de le faire.
Les politiques anti-trust se basant sur un idéal de concurrence pure et parfaite allant contre les monopoles, notamment naturels, pourraient donc fortement contrarier l’innovation.
Cependant, reste idée récurrente qui veut que les monopoles soient peu incités à développer leurs innovations du fait de leur position dominante sur le marché. C’est en effet un problème mais c’est un problème secondaire car une invention qui n’a jamais été faite ne peut pas être développée.
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Innover est un avantage pour les entreprises. Ainsi, grâce à leur investissement dans la recherche et le développent les entreprises peuvent bénéficier certains privilèges: acquérir par exemple une position de monopole sur le marché via l’obtention d’un brevet. L’entreprise bénéficie d’une certaine protection vis a vis de ses concurrents. De ce point de vue , l’innovation , plus précisément les avantages générés par celle-ci , peuvent être perçus comme un moyen de protection face à la compétition, autrement dit la concurrence.
Toutefois, il serait intéressant de se demander si les entreprises doivent nécessairement innover lorsqu’elles se trouvent en situation de compétition? Autrement dit, la compétition est -elle toujours vecteur de l’innovation?
Innover ce n’est pas simplement un désir. Il faut au préalable s’interroger sur les avantages que cela pourra nous procurer, et, aussi voir le coût de l’investissement: d’où la complexité du lien entre l’innovation et la compétition.
En définitive, bien que cela soit complexe, nous pouvons tout de même croire qu’il existe un certain nombre de facteurs, de points clés qui conduisent les entreprises à innover en vue de l’obtention d’un résultat jugé favorable pour celles-ci.
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Le dilemme de l’innovateur, ou le dilemme de l’innovation c’est une « peur » de l’innovation de la part des grandes entreprises.
Une grande entreprise qui prospère grâce à une innovation X pendant un certain temps, aura du mal affronter une nouvelle vague d’innovations à la génération suivante. Mais cette entreprise qui est performante et à la pointe de la technologie dans la conception d’un certain produit (x) peut avoir peur d’innover et se retrouver en bas de l’échelle en proposant un nouveau produit pour lequel ils n’auront pas assez de recul.
Si on parle de concurrence maintenant : une entreprise en situation de monopole a moins d’intérêt à innover qu’une petite entreprise. Une petite entreprise a besoin d’innover pour se démarquer des autres, or les petites entreprises n’ont souvent pas les moyens des grandes notamment pour la R&D qui est un des outils de l’innovation.
D’après moi, il est logique que les petites entreprises sur un marché ou la concurrence est forte ont besoin de se démarquer des autres, l’innovation est peut être une solution mais pas uniquement. La stratégie d’entreprise, les prix … peuvent être des moyens pour se démarquer .
L’innovation coute cher et n’est pas une valeur sûre, un produit peu être innovant mais peut ne pas plaire et ne pas être à la hauteur des attentes et terme de demande. Les grandes comme les petites entreprises ont donc peur de se lancer dans l’innovation qui est une voix incertaine.
Mais en effet de nombreuse études empiriques contredisent le lien entre innovation et concurrence.
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Face à une économie mondialisée comme la nôtre, la seule façon pour une entreprise de survivre et de se développer reste l’innovation. En effet, dans un contexte de forte concurrence, les entreprises peuvent, par l’innovation, développer une compétitivité durable. Les entreprises cherchent à développer des innovations tout en analysant les caractéristiques structurelles du marché mettant en place pour cela des stratégies. C’est Schumpeter qui dès les années 20 reconnaît l’importance des grandes firmes en matière d’innovation. L’incitation à innover vient de l’espoir d’obtenir un revenu de monopole. Comme le souligne l’article, les grandes entreprises peuvent être moins incitées à innover que les petites entreprises, principalement parce qu’elles ont plus à perdre, ce qui signifie qu’elles investissent moins dans le recherche et développement, ce qui laisse penser qu’une entreprise ayant le monopole réduit le flux d’innovation. Pour ma part, je constate que l’innovation croît proportionnellement à la taille des firmes. Nous sommes loin du modèle d’un marché de la concurrence pure et parfaite.
En outre, plus un secteur est diversifié dans ses approches de l’innovation, c’est le cas pour Microsoft, plus il innove. La concentration peut donc être un obstacle à l’innovation sectorielle. Bref, la relation entre la concurrence et l’innovation semble plus complexe que cela. Chaque entreprise n’a pas le même niveau de productivité en terme de capitaux ce qui explique que les entreprises qui sont en position dominante (Microsoft) ne se font pas devancer aussi rapidement par les entreprises en retard en matière de productivité.
Références :
– http://ressources.aunege.fr/nuxeo/site/esupversions/6c7bb51a-bd22-4836-8cbf-88ae617c18de/co/module_3_5.html
– https://www.alternatives-economiques.fr/dilemme-de-linnovateur/00047942
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Robert Solow , grand économiste américain du XX ème siècle et prix Nobel 1987 définit le progrès technique comme une sorte de résidu , issu de la différence entre la contribution des facteurs de production et la croissance.
Les néoclassique eux , définissent le progrès technique comme étant tout les éléments permettant l’augmentation de la production tout en conservant les mêmes quantités de facteurs de production. Ce résidu apparait donc comme exogène , non lié à la sphère économique.
Le progrès technique peut donc être défini, comme l’ensemble des éléments qui permettent d’améliorer les méthodes de production et d’accroître la productivité.
Joseph Schumpeter demeure la principale référence en terme d’innovation .
Le progrès technique est le moteur de la croissance économique , il apparaît sous forme de « grappes d’innovations » qui cause les fluctuations économique.
L’innovation provient des entrepreneurs , qui par la recherche du profit mènent des actions permettant le développement. Les innovations naissantes vont se répandre à toute la société , toute innovation
donne naissance à de nouveaux produits.
Toutefois , il ne faut pas oublier la qualification de « destruction créatrice » de l’innovation , émise par Joseph Schumpeter. En effet , chaque innovation chasse la précédente. De ce fait certaines activités ou produits deviennent obsolètes et disparaissent pour laisser place aux nouveaux.
Ce phénomène qui semble insignifiant , provoque sur la sphère économique la destruction totale ou partielle de certaines branches d’activité menant ainsi au chômage et à la modification des modes de vies.
Stephen Nickell mène des travaux portant sur un panel d’entreprises britannique , il met en évidence que la corrélation entre monopole , et la croissance de ce secteur est négative.
Lorsque les entreprises sont « au coude à coude » Neck-to-Neck , la concurrence peut avoir des effets positifs. En effet si deux entreprises sont en situation de Neck-to-Neck , fournissant un effort constant , la concurrence les contraints d’innover constamment. Tandis que si l’une des deux entreprises est en situation de monopole , la seconde est moins incitée à innover , sauf si la rente liée à l’innovation est importante.
Ce débat , prend forme en 1943 lorsque Schumpeter déclare le fait qu’une concurrence importante empêche l’activité en terme de recherche et développement ( « dissipation de la rente »).
D’après Arrow une entreprise déjà en place à moins tendance à innover qu’une entreprise en concurrence, car le différentiel de profit est moindre.
En effet la concurrence pousse à l’innovation. Cette vision s’oppose à l’analyse schumpéterienne.
De nombreux économistes vont démontrer la forme de cette relation : en supposant qu’une firme en place sur un marché fait face à l’entrée de concurrents.
D’une part , certains supposent que le monopole est plus incité qu’un nouvel entrant à innové et va jusqu’à déposer des brevets anticipés. D’autre confirment l’idée d’Arrow et expliquent que c’est le concurrent qui a intérêt à se lancer dans une activité de recherche et développement.
Les entreprises sont en quête d’innovations ,celles-ci leur permettent d’accroître leur compétitivité soit par une meilleure maîtrise des coûts de production , soit parce qu’elles disposent d’un monopole sur le marché. L’innovation est donc déterminante de la stratégie de l’entreprise.
L’innovation permet à certaine entreprise d’entrée sur un marché alors que d’autres disparaissent. Plus un secteur est concentré en terme d’innovation , plus les barrières à l’entrée pour les nouveaux concurrents sont importantes.
Toutefois une entreprise ne prendra le risque d’innover que si l’environnement le lui permet. Même si l’innovation est une variable endogène, et dépend pleinement du comportement des agents économiques , certaines conditions doivent être réunies afin de mettre en confiance les entreprises et leur permettre de se lancer dans l’activité de R&D. Il reste d’après moi indispensable , de renforcer le contrôle de la part des autorités européennes des entreprises certes innovantes , mais qui pourrait avoir tendance à abuser de leur position dominante sur le marché.
Sources :
http://www.oeconomia.net/private/cours/economieentreprise/themes/innovationdissert.pdf
http://dictionnaire.sensagent.leparisien.fr/progrès%20technique/fr-fr/
http://www.cours-seko.fr/resources/ECONOMIE/CROISSANCE/corr-dissert-progres-croissance.pdf
https://www.memoireonline.com/10/07/640/m_concurrence-innovation-correlation16.html
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Comme il est soigneusement indiqué dans l’article, il ne fait aucun doute que la distinction entre capacité et incitation à innover doit être faite avant de s’engager dans une quelconque discussion. Je pense qu’il est absolument nécessaire d’en discuter séparément avant de parvenir à une conclusion finale car le degré final d’innovation et la décision d’investir ou non dans la R & D est un mélange des deux.
Tout d’abord, il semble à première vue que la présence d’autres concurrents oblige les entreprises à trouver des moyens d’échapper à la concurrence parfaite en acquérant un avantage concurrentiel par rapport aux autres. Comment faire ça? Grâce à l’innovation dans le produit lui-même (nouvelle fonctionnalité ou combinaison de ceux-ci, nouvelle utilisation possible, etc.) ou dans le processus. Alors que la première solution appelle à la différenciation des produits, la seconde pourrait être associée à une stratégie de leadership des coûts. Dans cette dernière stratégie, l’innovation permettrait de réaliser des économies d’échelle par exemple.
Deuxièmement, je ne suis pas d’accord avec l’argument selon lequel le manque de concurrence est une incitation à ne pas innover. Cela pourrait être vrai si le mot « concurrence» était compris de manière restrictive, c’est-à-dire les sociétés sur le même marché que nous. Mais si nous voulons avoir une approche plus réaliste, nous devons également inclure toutes les entrées potentielles sur le marché. Maintenant, nous pouvons voir que même dans une position de monopole, vous avez tout intérêt à innover continuellement afin de rester à la fine pointe de la technologie et ainsi éviter le risque d’être surpassé par d’autres concurrents qui ne sont pas encore sur le marché.
En résumé, étant donné que le processus d’innovation comporte différentes étapes qui nécessitent des ressources et des contextes différents, nous ne pouvons tout simplement pas avoir une réponse précise quant à la façon dont la concurrence influence le processus d’innovation. Cela dépend simplement quand vous regardez le processus d’innovation.
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De nos jours, entre le développement des marchés, la mondialisation… Nous sommes en présence d’un marché hétérogène où règne une concurrence accrue. Vu le nombre d’offres présentent sur le marché, chaque entreprise tente de se différencier de la concurrence : certaines innovent en R & D quand d’autres repense deux fois avant de se lancer dans l’innovation.
Je pense qu’il y a un lien apparent entre la concurrence et l’innovation puisque la concurrence nourrit en quelque sorte l’innoation. Prenons par exemple un marché qui est réparti entre deux grandes entreprises : Apple et Samsung. Ces dernières innovent régulièrement en R& D et ne sont jamais freinées par « le dilemme de l’innovateur » décrit par Clyton malgré les nombreuses critiques et « fails » à la sortie de certains de leurs nouvelles innovations.« les grandes entreprises peuvent être moins incitées à innover que les petites, essentiellement parce qu’elles ont plus à perdre » D’après les idées formulées par Schumpeter et Arrow, on peut comprendre que l’innovation peut entraîner des risques pour ses entrepreneurs puisque le marché reste un lieu incertain et connaît de nombreuses fluctuation or l’innovateur n’est jamais sûre si son innovation aboutira. Néanmoins le fait d’être une grande entreprise et de ne pas innover peut dans certains cas entraîner sa fin ou son ralentissement. Je citerai pour ce passage l’exemple de Kodak. En 1975, Kodak creuse sa propre tombe c’est en effet dans ses propres laboratoires qu’il met au point la photo numérique. Trois ans plus tard, il dépose le premier brevet d’un appareil numérique avec capteur CCD. L’engin ressemble alors un boîtier noir et blanc de la taille d’un grille-pains. Ayant « l’innovation du siècle », le groupe ne transformera jamais l’essai. Et ce n’est qu’en 2000 que le numérique explose, kodak se voit alors devancer par ses concurrents.
En conclusion, je pense que l’innovation est liée à la concurrence mais qu’elle devrait être liée aussi à d’autres facteurs externes au monde de l’entreprise même.
Source : https://lexpansion.lexpress.fr/entreprises/comment-kodak-s-est-tire-une-balle-dans-le-pied_1375031.html
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Le lien entre compétition et innovation est selon moi clair, net et précis. Il y a derrière ceci le concept de concurrence. Pour répondre à cette question, il convient de donner une définition de l’innovation.
L’innovation est un principe général lié aux capacités d’une société ou bien encore d’une entité individuelle distincte de celle-ci à créer ou trouver des solutions nouvelles, qui se traduit notamment dans les domaines de la philosophie, de la sociologie, de l’agriculture, des sciences techniques et de l’économie où il s’applique aussi aux activités micro-économiques marchandes. L’innovation existe aussi dans les secteurs non-marchands.
Dans le monde globalisé dans lequel nous sommes, les entreprises tentent de se démarquer de la concurrence par plusieurs moyens afin d’être davantage compétitives. Il faut prendre en compte plusieurs variables telles que :
la taille de l’entreprise (T.P.E, P.M.E, grandes entreprises du C.A.C 40), le marché dans lequel on se trouve et son secteur, le contexte socio-économique, l’environnement socio-économique et la politique globale (aides d’états)…
Sans innovation, il n’y a pas de nouveaux marchés, de carnets de commandes, de nouveaux clients, d’accroissement de l’activité, d’augmentation du chiffre d’affaires… Il faut forcément innover pour être en pôle position. Les entreprises sont en compétition permanente même si elles ne sont pas logées à la même enseigne. Vous prenez par exemple une entreprise du C.A.C 40, elles ont dans leurs structures des départements recherches et développements des salariés qui sont payès pour permettre à l’entreprise d’adapter en permanence ses produits ou ses process et d’en créer de nouveaux pour répondre aux besoins du marché. Ils sont chargés de définir la stratégie d’innovation, piloter, animer, coordonner les projets d’innovation. Les grandes entreprises ont des budgets beaucoup plus conséquent et peuvent se permettre de se tromper, de ne pas avoir d’innovation majeures puisqu’elles ont fait leurs preuves par le passé à la différence des petites entreprises.
Pour innover, il faut investir mais pour investir et donc se développer, il faut des moyens financiers. C’est à ce moments que rentrent en jeu les banques et les politiques d’états par le biais de crédit d’entreprises, d’aides afin de libérer l’initiative privée. En innovant, les entreprises prennent énormément de risques, la situation est incertaine. Elles encourent le risque de proposer des services et ou des produits qui ne sont pas en phase avec les aspirations et besoins de leurs clients et des consommateurs. Les entreprises se doivent d’êtres prévoyantes, réfléchis, attentives au marchés pour séduire le plus grand nombre de personnes en respectant le budget définit à l’avance afin d’être compétitives.
Tout le monde s’accorde à dire que la concurrence favorise le progrès, l’embauche des salariés, la baisse du chômage et donc la croissance économique. Toutefois, il faut prendre en compte énormément de composants positifs, négatifs et extérieurs, intérieurs à l’activité.
Source : https://fr.wikipedia.org/wiki/Innovation
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Soyons simple mais visionnaire et machiavélique, plus une entreprise Multinationale est puissante, dominatrice et installée sur la majorité des territoires rentables plus elle essayera de racheter les concurrents directs qui lui feraient ombrage en essayant de promouvoir sur les marchés des produits innovants.
Logiquement cette innovation sera dans la majorités des cas bloquée par la puissante multinationale et ses soldats, les lobbies qui contrôleront toute l’information jusqu’aux cabinets d’expertises ou scientifiques médecins chercheurs et autres savants de salon seront payés grassement pour diffuser de la fausse information
La multinationale peut aussi racheter le nouveau produit ou la societé qui l’a conçu, bloquant ainsi sa mise sur le marché.La multinationale bloque ainsi toutes innovations pouvant nuire à son produit leader du marché.
Pourquoi faire mieux avec un nouveau produit qui demandera de lourds investissements si celui qu’elle vend beaucoup moins performant rapporte beaucoup ?
Exemple :
Depuis 20 ans on aurait rouler avec la pile a combustible (1893) tous les véhicules sont prêts chez les fabricants avec son carburant l HYDROGENE issu de l’eau et sauver le monde de la pollution carbonée mais les pétroliers on tout bloqué, silence total des spécialistes et journalistes, un véritable Ecocide. Les pétroliers veillent au grain…
Le même problème existe aussi avec les sociétés pharmaceutiques où de nombreuses molécules bien plus performantes,notamment pour le cancer, sont mises au chaud et détournées du marché privant ainsi les patients (clients) des bénéfices qu’elles pourraient leur apporter. On écoule les stocks, amortis depuis bien longtemps.
Voilà un plaidoyer très engagé contre les multinationales. Je respecte vos opinions mais en bonne universitaire, vous devriez les étayer avec des faits et avec des références, ce que vous ne faites malheureusement pas.
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Quel est le lien entre compétition et innovation ?
Tout d’abord, une innovation est le fait de créer quelque chose qui n’existait pas avant ou du moins de différent de ce qui existe déjà. C’est devenu une vraie stratégie pour la plupart des entreprises, qui considèrent que l’innovation est nécessaire au bon fonctionnement et à la pérennité de l’entreprise. Ce désir d’innovation est notamment poussé par la concurrence qui est présente sur le marché.
Il y a cependant différentes concurrences et donc différentes situations de marché, mais toutes poussent plus ou moins à l’innovation. Il y a les situations de forte concurrence, c’est le fait d’avoir un marché avec un nombre important de concurrents, les consommateurs ont donc le choix. Pour se différencier, les entreprises devront donc proposer des produits ou des services nouveaux, et pour cela devront innover.
Certains marché comme celui des hautes technologies est un marché où la concurrence est réduite (Apple, Samsung, Microsoft,…), en revanche dans cette situation on s’intéressera vraiment aux produits proposés. Dans ce secteur, les consommateurs seront très attentifs au moindre changement et à la moindre innovation. Les entreprises devront donc constamment innover pour ne pas perdre leur clientèle voir même en attirer venant d’autres entreprises.
La concurrence est nécessaire à l’innovation comme le disait Steve Jobs, car on ne peut pas chercher à s’améliorer si on est la seule entreprise sur le marché, ou du moins de manière moins efficiente.
On peut donc en déduire qu’il y a un fort lien de corrélation entre la présence de concurrence et le degré d’innovation sur un marché, ce degré dépendra donc du secteur d’activité des entreprises et de leur environnement.
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L’innovation est un moyen pour les entreprises de devenir plus concurrentiel. Il semble donc logique de penser qu’elles chercheront toujours à plus innover. Cependant, cela n’est pas nécessairement le cas, la relation entre la compétition et l’innovation est plus complexe que ça. La question est donc de savoir quel est le lien réel entre la compétition et l’innovation ? Clayton Christensen a mis en évidence le concept du « dilemme de l’innovateur », il concerne les entreprises à succès qui ne sont pas aptes à faire face a une nouvelle innovation de rupture. Ce concept montre qu’il existe une relation inverse entre le niveau de compétition et l’innovation. En effet, bien que les entreprises avec un fort pouvoir de marché ont plus les capacités pour innover, elles n’ont pas pour autant plus d’incitations à le faire.
Selon Kenneth Arrow l’incitation à innover est plus grande dans un marché concurrentiel que dans un marché en monopole car plus la concurrence est élevée, plus les entreprises sont incitées à innover afin de pouvoir rester sur le marché. De plus, il met en évidence un « effet de remplacement » selon lequel les entreprises en situation de monopole sont moins incitées à innover car le différentielle de profit est moindre. Cette vision s’oppose à celle de Joseph Schumpeter. Pour lui, la concurrence ne favorise pas l’innovation car l’entrée de nouveaux concurrents réduit la rente de monopole qu’espère acquérir l’entreprise afin de recouvrir ses coûts et faire un profit.
On constate ainsi qu’il existe différents paradigmes quand au lien entre la concurrence et l’innovation. Il n’y a pas une réponse émergeant comme étant la seule bonne réponse à la question. En effet, une intensité concurrentiel trop forte ou trop faible pose problème pour les entreprises car les profits dégagés sont moindres.
En ce qui me concerne, je suis de l’avis de Kenneth Arrow : une entreprise en situation de monopole n’a pas d’intérêts à innover. Pourquoi innover quand on est déjà leader d’un marché, au risque de perdre du profit et sa position de leader. Les profits potentiels engendrés par l’innovation ne sont pas assez important pour compenser les possibles pertes dues au processus d’innovation. L’entreprise Kodak sur le marché de la photographie est une des fameuses victimes du dilemme de l’innovateur. Cet exemple est particulièrement intéressant car bien que Kodak est déposé le premier brevet d’appareil photo numérique, ce n’est pas elle qui s’est retrouvé leader sur ce marché et elle a fini par disparaître. Ceci montre que se préparer à une rupture technologique est insuffisant, il faut également s’adapter afin de pas être victime du dilemme de l’innovateur. L’innovation en elle même ne sécurise pas le gain de profit.
Ainsi, il est nécessaire de rendre l’innovation plus attractive pour les entreprises. Un moyen de pousser les entreprises avec un fort pouvoir de marché à innover est de créer des incitations tel que des aides financières directes en faveur de projets de R-D ou des incitations fiscales qui rendent plus faciles ou plus intéressantes, pour les entreprises, les activités de R-D.
Sources :
https://www.minneapolisfed.org/publications/the-region/creative-disruption
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What is the link between competition and innovation?
Tout d’abord, l’innovation c’est l’action d’innover, c’est-à-dire d’introduire quelque chose de nouveau en terme d’usage, de coutume, de croyance, de système scientifique…
En matière économique, l’innovation est une évolution significative d’un produit, d’un service ou d’un processus de fabrication qui apporte quelque chose de nouveau, d’encore inconnu ou qui utilise une technologie nouvelle issue de la recherche fondamentale.
La concurrence quant à elle, est une compétition, une rivalité entre des personnes, des entreprises, etc., qui ont le même objectif, qui recherchent le même avantage.
En matière d’économie, la concurrence est une forme d’organisation sociale des relations où domine un souci d’égalité des positions dans la relation économique entre celui qui offre (vendeur) et celui qui demande (acheteur).
Nous savons que l’innovation est le moteur de la croissance de l’économie. Cependant il faut la préserver afin que les économies continuent de croître. Pour cela, nous avons créé les autorités de la concurrence. Ces dernières ont pour principal objectif de maintenir la concurrence sur le marché car selon elles, celle-ci est nécessaire pour l’activité d’innovation.
Elle encourage l’entrée de concurrents et parce qu’elle maintient des firmes actives, elles les obligent à innover pour survivre à la compétition. Tout le monde ne partage pas ce point de vue, notamment Schumpeter qui, en 1943 stipulait déjà à cette époque, que la concurrence était néfaste pour l’activité de R&D, puisqu’elle dissipait la rente qu’espérait obtenir l’innovateur
Schumpeter considère en effet que l’innovation est temporaire. Une fois son cycle finit, une innovation fondamentale apparaît, et autour d’elle se développe une grappe d’innovations incrémentales, qui ainsi associées permettront de créer un nouveau bien ou un nouveau procédé. Ceci explique bien le terme de « création destructrice ». Autrement dit, une innovation en remplace une autre.
L’innovateur qui investit dans la recherche et le développement, le fait espérant ainsi obtenir une rente de monopole, lui permettant de recouvrir les coûts engagés et de faire un bénéfice. Aussi pour Schumpeter, la concurrence est néfaste pour l’innovation car elle va réduire la rente de monopole et donc l’incitation à innover.
Arrow, fait lui aussi son analyse et développe la notion de « théorie de remplacement », L’effet de « remplacement » présenté par Arrow, stipule que le monopole (exemple de Windows dans ce document) incite moins à innover qu’une entreprise en concurrence, car la différence de profit est moindre. Autrement dit, la concurrence favorise l’innovation.
Cette vision est opposée à celle de Schumpeter.
Arrow démontre, contrairement à ce que stipule Schumpeter, que l’incitation à innover est plus grande dans un marché concurrentiel que dans un marché en monopole. En effet, plus l’intensité de la concurrence sera élevée, plus les entreprises seront incitées à innover pour survivre et rester sur le marché.
De nombreuses conditions limitent l’efficacité de l’activité d’anticipation. L’analyse effectuée dans cette étude montre qu’une firme en place peut maintenir son pouvoir de monopole en dépit de l’entrée de concurrents potentiels. Cette conclusion est en accord avec les travaux de Williamson, mais les raisons sont différentes. Pour ce dernier, la persistance du monopole est due aux imperfections du marché.
Pour conclure, nous pouvons voir que la concurrence n’a pas forcément d’effets néfastes sur l’innovation comme nous le démontre Schumpeter, par exemple, l’arrivée de Free sur le marché de la téléphonie mobile aurait en réalité bien des vertus sur l’économie du secteur. Selon une étude, l’impact de la concurrence permettrait une accélération des investissements et serait moteur pour l’innovation. Cet exemple renforcerait dont l’analyse de Arrow.
Sources:
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
https://www.cairn.info/revue-horizons-strategiques-2007-2-page-156.htm
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Aujourd’hui, nous sommes dans une société où de multiples entreprises se croisent. Il y en a de tous types, autant de grandes que de petites, chacune positionnée sur son marché. Certaines sont en concurrence, d’autres non. Pour que ces entreprises restent toujours dans la « compétition », qu’elles soient compétitives sur le marché, il faut qu’elles évoluent avec leur société, c’est-à-dire qu’elles innovent. Mais cette question sur l’investissement en recherche et développement n’est pas facile à répondre. Il faut investir tant que cela apporte des avantages concurrentiels, il faut être en capacité d’investir. Mais il faut aussi que ces entreprises se sentent dans l’obligation d’investir dans la recherche & développement car en situation de monopole ce ne sera pas toujours le cas.
Alors, comment analyser ce degré de concurrence et l’impact qu’il a sur l’investissement en recherche et développement ?
Déjà, la taille de l’entreprise y est pour beaucoup. En effet une PME aura peut-être moins les moyens d’investir qu’une grande entreprise, donc dans ce cas-là, elle n’aura pas forcément les moyens d’investir en recherche et développement et donc sera moins en capacité d’innover. Mais si les grandes entreprises décident d’innover, pour rester dans la course il faudra que ces PME innovent aussi.
Ensuite la situation de l’entreprise joue. Les entreprises en situation de monopole n’ont aucuns soucis (quasi aucuns soucis) avec l’innovation et l’investissement en recherche et développement. Tant qu’elles ont le monopole, elles mènent la danse, les autres entreprises doivent « suivre ». Mais il faut tout de même qu’elles restent dans la compétition, qu’elles restent compétitives donc pour cela, il ne faut pas totalement boycotter l’innovation. Il faut qu’elles continuent à investir dans la recherche et développement, il faut qu’elles continuent à innover, sinon elles se feront peut-être doubler.
La concurrence reste un facteur qui poussera à investir en recherche et développement mais avec des nuances. Tout dépend aussi de la situation qu’a l’entreprise, de ses moyens. Tant qu’une entreprise voudra rester dans la compétition, elle investira pour s’améliorer, pour innover. Si l’entreprise a déjà une bonne situation, elle sera peut-être moins poussée à investir pour innover mais la concurrence finira toujours par la rattraper et à un moment donné elle devra innover de nouveau pour ne pas trop se faire dépasser par ses concurrents.
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Il est vrai qu’énormément de variables rentrent en compte dans l’établissement d’un lien entre l’innovation et la compétitivité des entreprises:
-la conjoncture économique (crise ou croissance économique?)
-la taille de l’entreprise (PME ou Multinationale?)
-l’intervention financière de l’Etat dans certaines entreprises (pour développer leur R&D)
-le prix des brevets à déposer pour les innovations produites?
….
J’aimerais aborder le secteur des téléphones et notamment l’arrivée d’Apple sur le marché. L’innovation induite par Apple, la production de nouveaux téléphones concentrés en nouvelles technologies (écran tactile, 3G, nouveaux logiciels…), les “smartphones”, n’a t-elle pas provoqué une explosion de compétitivité sur ce marché?
Des firmes assises sur le secteur depuis des décennies (Motorola, Nokia, Samsung..) ont dû s’adapter et courir après l’innovation afin de rester compétitif sur le marché, sous peine de voir leurs parts de marché et leurs profits réduits à néant.
Si l’on reste sur le cas de l’innovation en cas de quasi-monopole comme, Microsoft dans cet article, il est vrai qu’une innovation majeure de la part de l’entreprise, pourrait rendre obsolète tous ses anciens produits. Encore faut-il pouvoir produire et distribuer cette innovation afin de remplacer les générations précédentes et conserver cette situation monopolistique.
Et si c’était une autre firme qui réalisé cette innovation? Cela ne pousserait-il pas Microsoft à redevenir compétitif par le biais de l’innovation?
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Il y a un lien entre l’innovation et la compétition mais lequel?
Nous savons que l’innovation est un facteur très important de croissance économique . Et donc que l’innovation va contribuer à augmenter le chiffre d’affaire ce que cherche toute entreprise . Et également une forte innovation peut contribuer à lancer une entreprise ,un marque ou bien un concept : cela va permettre de se faire connaître du grand publique très rapidement . Si nous pennons l’exemple de snapchat : Cette application à était conçue par deux étudiants de Standford . Ils ont eu une idée novatrice et grâce à celle-si, ils se sont durablement installé sur le marché . Leurs application est devenu l’une des plus populaire et donc une des plus rentable .
Mais faut-il fortement innover pour faire face à la compétition?
On aura une tendance à dire que plus la compétition est importante , plus nous avons de concurrents sur notre marché plus nous allons avoir une tendance à innover.Cela est faux car il ne faut pas oublier que l’innovation à un risque . Cela ce peut très bien que l’innovation qu’une entreprise va créer ne rencontre aucun succès . Ainsi l’entreprise va perdre énormément car de créer cette innovation à un coût important en recherche et développement. C’est pour cela que les entreprises sont prudentes et qu’elles vont réfléchir avant de dépenser pour innover.
Comme il est expliqué dans l’article , ce n’est pas forcement les petites entreprises qui vont être vigilantes face à l’innovation , mais les grandes entreprises :C’elles qui sont déjà bien installé sur le marché. Pour la simple et bonne raison qu’elles ont plus à perde . Elles ont la possibilité de mettre plus de moyen dans la recherche et développement et donc en cas d’échec elles risque de plus perde. Même perde ce qu’elles ont déjà construit .
Alors que pour les petites entreprises , pour les entreprises qui débutes je pense que leurs premières innovations doivent être importante . Si elles fonctionnent , c’est à dire qu’elles attirent la demande et s’installe sur le marché elles auront réussit leurs « pari » en quelque sorte . Je pense que les petites entreprises se doivent d’avoir une innovation importante car elle doivent faire leurs preuves . Et face à une concurrence importante une entreprise qui commence se doit d’arriver avec une bonne idée novatrice aussi non elle passera inaperçu et ne se ferra pas de place sur le marché .
Alors qu’à contrario des entreprises qui sont très bien installé sur un marché , peuvent se permettre de ne pas avoir d’innovation majeur . Car la demande sera toujours présente . Donc pour eux la concurrence présente n’importe peux . Prenons l’exemple d’Apple : cette entreprise est très bien installé , très présente . Peut importe ce qu’elle fera la demande sera là . En soit les derniers produits qu’Apple à sortit ne sont pas tellement innovateur , comparé à ses précédents produits . L’exemple avec les i-phones : le design reste le même juste quelques fonctionnalités qui changes. Mais pour autant la demande reste là. Moi la première , une fois que nous avons eu une i-phone il est très difficile de passer à un autre téléphone .
Mais il ne faut pas oublier que pas tout le monde n’est Apple, même des entreprises qui sont là depuis plusieurs années ont des risques .Qu’elles se croient à labri et qu’elles ne prennent pas de risque en matière d’innovations , cela peut être dangereux . Il ne faut pas oublier que nous somme en mondialisation et donc que la concurrence et de plus en plus importante .Et que de plus en plus de strart up se développe et réussisse à très bien s’installer sur le marché grâce à l’innovation.
C’est pour cela que pour moi il faut certes être prudent et qu’une forte concurrence ne veut pas forcement dire forte innovation. Mais il ne faut pas «se reposer sur ses acquis» car il ne faut pas oublier qu’avec la mondialisation la concurrence et de plus en plus rude et ainsi il ne faudrait surtout pas risquer de perde sa place .
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Comme l’explique l’article le lien entre compétition et innovation fait partie d’une doxa économique dont l’affirmation sur le plan théorique ne se vérifie pas toujours dans les faits, particulièrement en ce qui concerne les créations intellectuelles.
Le marché des jeux vidéos aux Etats Unis dans les années 1980 est un exemple typique d’un marché compétitif sans innovation.
Nous sommes à la fin des années 1970. La firme américaine Atari domine le marché américain et engrange des bénéfices records si bien que de nombreux acteurs décident d’investir l’industrie vidéo-ludique.
A cette époque le business model consiste pour ces entreprises à créer une plateforme (ou console) ainsi que les jeux qui y sont destinés sous forme amovible (cartouche de jeu).
Cependant les équipes de conception et de production de jeux (développeurs et éditeurs) sont alors de simples maillons de l’entreprise et ne profitent pas des retombées financières que connaissent leurs créations.De plus ils ne sont même pas mentionnés dans les modes d’emplois ni même dans les crédits des jeux. En 1979, une partie des salariés d’Atari soucieux d’être considérés, à l’image de l’industrie du cinéma, comme créateurs d’œuvres intellectuelles, décident de créer Activision, premier éditeur tiers. L’entreprise gagne son procès l’opposant à Atari et la jurisprudence fixe alors une nouvelle norme dans le secteur: désormais tout à chacun peut produire des jeux sur la plateforme de leur choix.
On peut donc dire que ce marché était intégralement concurrentiel, aussi bien du point de vue des fabricants de consoles que de celui des jeux.
Tous les prérequis théoriques étaient donc réunis pour favoriser l’innovation par la compétition. Néanmoins en 1983 c’est l’ensemble de l’industrie vidéo-ludique américaine qui a failli péricliter en grande partie à cause du manque d’innovation…
En effet suite à cette nouvelle jurisprudence les éditeurs se mirent à pulluler, désireux de se tailler une part du gâteau. Dès lors on assiste à une explosion du nombre de jeux mis sur le marché la plupart étant des copies à peine modifiées de jeux déjà existants (on retiendra la série des Pac Man exemple du genre),la protection et l’encadrement de la PI sur ce type de contenu étant alors limité .
Le phénomène est amplifié par le système de distribution des jeux: si les détaillants n’écoulaient par leur stock au tarif en vigueur (alors aux alentours de 35$) ils les renvoyaient aux éditeurs qui en échange leur fournissaient de nouvelles cartouches. Très vite les éditeurs n’ont plus été capable de renvoyer assez de nouveaux jeux aux détaillants et ces derniers ont cassé les prix afin de se débarrasser des invendus. Les nouvelles créations étant elles-mêmes des copies des anciennes les consommateurs ne renouvelaient leur bibliothèque qu’avec des jeux à bas prix, disponibles en grande quantité.
En moins de trois ans la plupart des éditeurs ont dû cesser leur activité et dans leur sillon les constructeurs de consoles, ne parvenant plus à proposer un catalogue de jeux assez varié et de qualité.
Les jeux vidéos vont être à ce moment considérés comme une mode éphémère et les vendeurs commencent progressivement à retirer les produits vidéo-ludiques de leur rayon à partir de 1984.
Après avoir subi des pertes financières catastrophiques Atari se reconvertit dans le marché Micro-ordinateur et enfouit près d’un million d’invendus dans le désert du Nouveau-Mexique. Il faudra attendre 1987 et la création d’une filiale américaine par le japonais Nintendo pour que l’industrie du jeu vidéo sur console renaisse outre-atlantique.
Le krach du jeu vidéo de 1983 est donc un exemple de marché ou concurrence n’est pas synonyme d’innovation. L’innovation, en particulier sur les marchés à forte composante technologique se doit d’être une priorité moins dans le but d’écraser la concurrence que d’assurer la pérennité même de ce marché.
Pour le jeu vidéo l’innovation technologique n’est cependant pas suffisante pour justifier un nouveau débouché économique. C’est ce que montre le modeste succès actuellement rencontré par la réalité virtuelle. En effet, aussi révolutionnaire soit l’innovation technologique, sans qualité artistique ni technique (au sens du gameplay, c’est à dire l’éventail et l’intégration des interactions possibles entre le joueur et le jeu) cette dernière ne peut justifier à elle seule un nouveau paradigme économique dans le marché du jeu vidéo.
Pour conclure, les théories micro-économiques spécifiques à certains marchés ou à certaines époques n’ont pas pour raison d’être systématiquement généralisés, pour avoir une idée pertinente et claire des interactions de liens de causalités au sein d’un marché, on ne peut échapper à une étude exhaustive et approfondie de ce dernier. Il faut procéder au cas par cas.
Sources:
http://lasagadujeuvideo.over-blog.com/dossier-n-1-le-krach-du-jeu-vid%C3%A9o-de-1983
http://www.jeuxvideo.com/news/710213/micro-transactions-le-modele-economique-qui-monte.htm
http://tvtropes.org/pmwiki/pmwiki.php/FrNotesUtiles/KrachDuJeuVideoDe1983
Show lessAnalyse très intéressante et réflexion pertinente quant à la généralisation des théories.
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Est il possible de relier concurrence et innovation ? Si oui, comment ?
En économie la concurrence désigne la présence simultanée de plusieurs acteurs agissant de façon rivale sur un même marché. Les acteurs souhaitent offrir ou demander une ressource limitée ou localement limitée, par exemple une même matière première, une ressource naturelle, un montant de Capital ou de Travail. Sur un marché, une situation réputée concurrentielle implique la libre confrontation entre l’offre et la demande.
Une innovation traduit la mise en pratique d’une invention, qui permettra ainsi sa diffusion. Elle peut tout autant concerner un produit, qu’un procédé. Elle se fait par grappe ou isolément, et il peut y avoir plusieurs vagues successives sur différentes périodes plus ou moins longues. En effet, l’économie connait des changements perpétuels, ce qui est problématique pour les entreprises qui doivent faire preuve d’agilité et d’une adaptation sans relache. Les fluctuations étant rapides, les réactions doivent l’etre tout autant.
Or, cette réactivité n’est pas tout le temps compatible avec le développement d’une économie d’echelle. Donc les entreprises doivent faire les choix les plus judicieux pour concilier profits et innovation dans le but de rester compétitives.
Il y a une notion de risque, lié a l’incertitude. Effectivement, parfois il est préférable de prendre de l’avance pour augmenter nos parts de marché. Paradoxalement, si nous nous y prenons trop tot et que l’innovation n’est pas adaptée au moment ou elle arrive sur le marché, nous subissons un échec significatif. Les recherches sont donc primordiales et repésentent des couts non sans importance.
Comme le dit P.Belleflamme dans son article : “le Dilemme de l’Innovateur” de Christensen, se réfère aux entreprises qui réussissent dans une génération d’innovation, mais dont le succès devient alors un obstacle pour faire face à la vague suivante d’innovation.
Contrairement aux entreprises ayant une histoire forte, l’avantage des startups n’est pas tant leur agilité mais le fait qu’elles n’ont pas d’activité historique à protéger. Elles ne sont pas bloquées dans le présent par leur investissement financier, ou intellectuel.
La recherche de compétitivité est au cœur des stratégies d’entreprises mais aussi des stratégies nationales. Etre compétitif pour une entreprise peut être défini simplement : c’est être capable de gagner des parts de marché sur les entreprises concurrentes en ayant des coûts et des prix plus faibles ou en ayant une clientèle captive par différenciation du produit. Cette différenciation des produits peut notamment etre constatée via une innovation. Cela permet de capter plus de consommateurs et d’offrir un plus large choix de produits.
Selon moi, concurrence et innovation sont liées et complémentaires. Si une entreprise innove elle captera plus de demande et obtiendra des parts de marché plus importantes. Donc elle a une place concurrentielle plus forte, voire dominante dans le cas ou elle est la seule à proposer un produit en particulier (on parle alors de “monopole”). A l’inverse, une entreprise n’innovant pas ne sera pas forcémemnt directement affectée par les concurrents, mais elles finira par etre lésée si elle ne cherche pas à innover en parallèle à d’autres ayant déjà pris plusieurs coups d’avance.
Malgré tout, le lien entre les deux notions n’est pas facilement démontrable car les facteurs à prendre en compte sont nombreux et divers, ils dépendent de plusieurs conditions rattachées à des situations particulières.
SOURCES :
Wikipedia
http://cerdi.org/uploads/sfCmsBlog/html/42/slide/%C3%89conomie%20de%20l%E2%80%99Innovation.pdf
https://philippesilberzahn.com/2017/07/24/pas-agilite-dont-votre-organisation-a-besoin/#more-5486
https://www.cairn.info/revue-de-l-ofce-2007-3-page-353.htm
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Un proverbe chinois dit que « la concurrence dans les affaires est une bénédiction, car sans elle, nous ne serions pas motivés à innover ».
Pour commencer, il est important de définir ce qu’est l’innovation : « ce concept est apparu dans les années 70 et se caractérise par le fait d’apporter un élément nouveau à une chose existante. Initialement entendue sous un angle technologique, ce concept, objet de nombreuses évolutions, s’est élargi au fil du temps. Un consensus se dégage aujourd’hui pour considérer l’innovation comme un produit ou processus nouveau ou sensiblement amélioré. Cette définition inclut les nouvelles méthodes de commercialisation, d’organisation du travail et d’organisation des relations externes ».
Il est également important de savoir que la politique de la concurrence et la politique d’innovation sont deux concepts complémentaires.
Ce lien étroit qui existe entre eux, résulte tout simplement du fait que l’innovation est le facteur déterminant de la compétitivité de l’entreprise, ce qui veut dire d’un autre côté que la concurrence nourrit l’innovation.
Dans un contexte concurrentiel, les entreprises sont amenées à innover afin d’assurer leur développement et donc leur croissance en améliorant la qualité de leurs produits ou de leurs services, mais le problème est que l’innovation revient très chère et n’est pas sans risque.
Les risques qu’engendre l’innovation sont relatives sur plusieurs aspects tels que :
L’incertitude dû à des contraintes de réalisation liées à la protection de l’innovation « le monopole n’est que temporaire », la liaison marché-produit-technologie « qui doit être assurée peu importe la situation », l’impact qu’à la réussite sur l’innovation sur le plan de la motivation du personnel, l’incertitude liées au rythme de diffusions des innovations et enfin l’incertitude liée au financement.
Prenons l’exemple de la fameuse histoire de Nokia.
Cette société, a été l’une des premières à commercialiser les téléphones mobiles et a acquis à un moment donné le plus grand nombre de parts de marché face à ses concurrents. Suite à ces 14 ans de monopole sur ce marché, Nokia se voit détrôner par des sociétés concurrentes à l’instar de Apple et de Samsung du fait de plusieurs facteurs dont la mauvaise gestion des finances qui se répercutent sur un manque de publicité, le manque d’innovation que ce soit sur le plan du design ainsi que sur les fonctionnalités proposées et tout ceci est dû au fait du changement des besoins du consommateur. Et pour ainsi répondre plus précisément au « bien-être » du consommateur. D’un point de vue personnel, je pense que l’innovation réside dans des choses plus profondes, c’est-à-dire qu’avec la mondialisation et l’invention d’internet et des nouvelles applications créer à fur et à mesure du temps, les entreprises téléphoniques se trouvent dans l’obligation d’innover pour répondre aux nouveaux besoins qui se créer et ainsi d’occuper une place importante sur le marché, chose que Nokia n’a pas su gérer.
Il faut également savoir que les PME ne disposent pas des moyens nécessaires qui va leurs permettre de faire face aux grandes entreprises. Mais ils existent d’autres alternatives qui les laissent toujours présentes sur le marché telles que : “l’exploitation de l’innovation développée par un tiers, la création seule de sa propre innovation qui sera alors qualifiée d’interne ou d’isolée. Cette option est rendue possible par l’intermédiaire d’un contrat avec un tiers. Enfin la dernière alternative serait de crée l’innovation à plusieurs, autrement dit l’innovation collaborative”.
Certains économistes ont étudié le sujet avec un certain scepticisme quant à cette corrélation, entre l’innovation et la concurrence :
Par exemple, Joseph Schumpeter considère que « l’innovation est temporaire car une fois son cycle finit, une autre innovation fondamentale apparaît, et autour d’elle se développe une grappe d’innovations incrémentales ». Autrement dit, une innovation en remplace une autre, du fait des situations de monopole temporaires, engendrant par la suite un découragement à l’innovation. De ce fait, Il pense que le seul but de l’innovateur face à son invention est l’obtention d’une rente de monopole, lui permettant de recouvrir les coûts engagés et de faire un bénéfice. Pour cela, il considère que la concurrence est néfaste pour l’innovation.
Quant à Kenneth Arrow, lui « s’intéressait aux gains de l’innovation pour une entreprise qui est seule à faire de la R&D, sachant que son innovation est protégée par un brevet d’une durée illimitée. L’objectif étant d’isoler l’incitation à innover pure, c’est-à-dire celle qui est indépendante de toutes considérations stratégiques, comme la préemption. On laisse ainsi l’analyse des coûts liés à l’innovation. ». Autrement dit, Arrow démontre, contrairement à ce que stipule Schumpeter, que l’incitation à innover est plus grande dans un marché concurrentiel que dans un marché en monopole. En effet, plus l’intensité de la concurrence sera élevée, plus les entreprises seront incitées à innover pour survivre et rester sur le marché.
Néanmoins, malgré tous les risques qu’engendre l’innovation, les entreprises ont intérêts tout de même à innover si elles ne veulent pas se voir disparaître sur le marché, car les entreprises concurrentes, elles, seront toujours en phase d’attaque pour gagner le plus de place sur le marché.
Par ailleurs, l’innovation implique une situation où les entreprises font trop de R&D du fait que ces dernières peuvent se succéder à un rythme trop rapide, en raison d’une “course aux brevets”.
Pour conclure, il est évident que ces deux concepts étroitement liés se trouve au cœur de la stratégie économique, le dilemme qui se pose à présent est de savoir si oui ou non la concurrence est un facteur bénéfique à l’innovation car il faut savoir qu’en réalité il ne suffit pas d’innover pour survivre, l’innovation pourrait être tout simplement l’envie de gagner le monopole sur le marché.
Source :
http://www.horizon2020.gouv.fr/cid74331/l-innovation-les-dans-horizon-2020.html
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
http://www.xerfi-precepta-strategiques-tv.com/ensavoirplus/Comprendre-le-dilemme-de-l-innovateur-_i2566.html
http://education.francetv.fr/matiere/economie/premiere/article/l-innovation-au-coeur-de-la-dynamique-du-capitalisme-selon-schumpeter
http://www.affiches-parisiennes.com/l-acces-a-l-innovation-pour-les-pme-4161.html
https://www.lesechos.fr/20/07/2012/LesEchos/21231-095-ECH_nokia-affiche-de-lourdes-pertes-et-peine-face-a-apple-et-a-samsung.htm
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La concurrence peut être nécessaire pour l’activité d’innovation, en effet avec la concurrence on a l’arrivée de nouveaux concurrents sur le marché ce qui incite, voir même oblige les entreprises à innover. De ce point de vue la concurrence peut avoir des effets bénéfiques.
Mais la concurrence peut être néfaste pour l’innovation, elle peut réduire l’incitation à innover.
La concurrence peut être vue comme un facteur qui pousse à l’innovation, en effet les entreprises qui se retrouvent face à des concurrents sur un marché sont incités à améliorer, à proposer des biens et services plus performants, plus innovants que leurs concurrents. Dans ce cas-là on peut définir la concurrence comme un élément d’invitation à l’innovation, face à la concurrence les entreprises n’ont pas d’autre choix que d’innover pour garder voire même améliorer leur position sur le marché.
Un exemple qui peut pousser à l’innovation en cas de concurrence c’est l’effet de réseau indirecte (ou bilatéral), lorsque l’augmentation du nombre d’utilisateurs d’un bien ou d’un service stimule la création de biens ou services complémentaire par un groupe d’utilisateurs distincts qui augmentent à leur tour la valeur du bien considéré.
De nos jours on a un marché essentiellement marqué par Android et iOS et plus ces systèmes sont utilisés, plus c’est intéressant pour les développeurs de créer des logiciels pour ces systèmes-là. Par exemple la domination de iOS peut pousser les développeurs d’applications à proposer des biens et services innovants.
On voit ici que même si le marché est dominé par de grandes entreprises cela n’empêche pas à la concurrence, qui existe entre ces grandes entreprises là et les autres, d’agir comme un facteur qui pousse à l’innovation. On voit ici un effet positif entre concurrence et innovation.
D’autre part la concurrence peut aussi être vue comme un frein à l’innovation, ce sont les grandes entreprises eux-mêmes qui font en sorte de ne pas être confronté à la concurrence, ils mettent des stratégies en place pour bloquer la concurrence.
On peut donner l’exemple ici de stratégie de verrouillage qui consiste pour le constructeur d’un réseau de vouloir enfermer sa clientèle à l’aide d’éléments technique, par exemple utilisation de formats incompatible avec un programme mais pas avec l’autre (Apple vs Android). On peut parler aussi de stratégie de subvention qui consiste à proposer des services gratuits.
La conséquence c’est que toutes ces stratégies mises en place par les entreprises font que l’existence d’une concurrence sur le marché est minime et de ce fait les autres entreprises qui se retrouvent « bloquer » sont moins incités à innover. Le marché est dominé par un ou deux acteurs et il n’y a pas de place pour les autres.
C’est le cas ici pour les grandes entités comme Apple, Facebook qui se sont imposé comme des monopoles de leur secteur, ce qui décourage les autres entreprises de proposer des biens ou services dans ce même secteur. On voit ici un effet inverse entre concurrence et innovation.
On peut dire qu’il existe deux sortes de liens entre la concurrence et l’innovation : un lien qui est bénéfique et qui profite à tout le monde, de ce fait l’innovation est nourrie par la concurrence. D’autre part un lien néfaste qui bloque l’innovation lorsqu’il y a de la concurrence sur un marché.
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L’innovation est très présente aujourd’hui, dans tout secteur, c’est une obligation, elle est vitale car elle permet de garder un avantage concurrentiel.
C’est le fait de remplacer quelque chose d’ancien par du nouveau, dans n’importe quel domaine. Elle représente un investissement et permet de pérenniser une entreprise et de garantir l’emploi.
La concurrence elle, représente la compétition, une entreprise concurrente par exemple, se bat pour être la meilleure, la préférée de tous.
Aujourd’hui, la concurrence est provoquée par le fait que la population s’agrandit, de plus en plus de personnes sont formées donc chacune d’elles veut sortir du lot.
Concernant les entreprises, elles restent toujours sur leurs gardes, même les plus grandes et les plus puissantes comme l’entreprise Apple par exemple, qui est une entreprise multinationale américaine, elle est confronté à plusieurs concurrents, la concurrente la plus connue est l’entreprise coréenne Samsung Electronic. Le but de ces deux entreprises est de vendre les meilleurs produits sur le marché. Nous avons alors droit à une technologie qui s’accélère, chaque entreprise innove de plus en plus pour rester en tête de liste.
Dans l’article, le concept du « dilemme de l’innovateur » qui est un titre d’un ouvrage de Clayton Christensen (professeur à l’Université de Harvard ) paru en 1997 est cité. Ce professeur nous parle d ‘ « innovation de rupture » qui incite une entreprise à introduire un produit moins performant sur le marché mais d’ensuite satisfaire des demandes non existantes grâce à de nouveaux attributs en innovant. Ce dileme permet à une entreprise d’être dominante si ses innovation sont satisfaisantes pour les clients.
Toute entreprise, de la plus petite (PME) à la plus grande (GE) doit se sentir concernée par l’innovation, elle leur permet de se développer en permanence.
La concurrence et l’innovation sont complémentaires, la concurrence nourrit l’innovation, c’est pour cela qu’elles sont liées l’une à l’autre.
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” Pas de progrès sans concurrence ” affirmait Gustave Le Bon, dans les Pensées brèves d’hier et demain.
La corrélation entre innovation et concurrence peut paraître “évidente” dans un environnement économique concurrentiel contemporain.
Assurément, au vu du nombre croissant d’entreprises, de start-up, cherchant à innover pour se démarquer des concurrents et ainsi intégrer plus de parts de marchés, il semble que la compétitivité ait en théorie pour effet d’inciter les entreprises a innover pour ne pas se laisser submerger par la concurrence et ainsi perdre des parts de marchés, de la visibilité, et de le crédibilité au sein même de marché économique.
Néanmoins, certains économistes ont pu montrer un certains scepticisme quant à cette corrélation, entre l’innovation et la concurrence en apportant plus de contraste.
A l’instar de Joseph Schumpeter qui avance que trop de concurrence inhibe l’activité l’activité de R&D vu que la compétitivité et la concurrence, selon lui, réduit le profit post-innovation qu’espère obtenir l’innovateur. Il émane de ce qu’appelle les économistes la “dissipation de la rente qui est le différentiel résultant de la différence quantitative entre le produit potentiel et le produit attendu.
Kenneth Arrow avance quant à lui qu’une firme en place, et qui a du pouvoir et donc un grand nombre de parts de marché, est moins incitée à innover qu’une entreprise en concurrence, car le différentiel de profit est moindre. Une entreprise compétitive passe d’un profit nul à la rente de monopole.
Dans ce cas, la concurrence favorise l’innovation.
Le professeur docteur Uwe Cantner quant à lui démontre que le fait d’être pionnier incite le leader du marché à investir plus dans la R&D. De plus, ceux qui suivent sont plus incités à investir dans la recherche lorsque la concurrence s’intensifie.
Est ce qu’on peut donc adopter un point de vue définitif quant à la relation entre concurrence sur le marché des produits et l’activité innovation. La réponse me semble négative car il y’a trop de phénomènes, de paramètres exogène et endogène rentrant en considération et qui rendent le jugement complexe et incertains. La conséquence de la concurrence sur l’innovation dépend fortement des hypothèses qu’on retient et du cadre d’analyse.
Toutefois les économistes semblent en accord avec les autorités de la concurrence sur le fait qu’un certain degré de concurrence favorise l’innovation de manière certaine, s’avérant être le moteur de la croissance économique. Vision qui me semble être la plus raisonnable.
https://www.cairn.info/revue-de-l-ofce-2007-3-page-353.htm
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
https://www.memoireonline.com/10/07/640/concurrence-innovation-correlation.html
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Le dilemme de l’innovation dont fait allusion Clayton Christensen dans son livre se rapport à la difficulté des chefs d’entreprise à pendre une décision sur la question de l’investissement en R&D ou pas. Tant que l’innovation dont dispose l’entreprise lui apport un avantage concurrentiel, rien ne la contraint à réinvestir en R&D, de ce fait elle pourra faire face, que difficilement à l’innovation de la génération suivante qui sera certainement créer par une entreprise concurrente.
Le degrés de concurrence impact-il réellement la R&D des entreprises ?
Avant tout il faut faire une distinction entre la capacité d’innover, c’est à dire, est ce que l’entreprise a les ressources financières nécessaire pour investir en R&D et les incitations à innover, c’est à dire tout les facteurs extérieur et intérieur à l’entreprise qui la pousse à innover (tout peut inciter une entreprise à investir en R&D mais si elle n’a pas la capacité, elle n’investira pas).
Généralement les grandes entreprises sont mieux équipés que les petites entreprises pour entreprendre un investissement en R&D mais peu d’entre elles le font réellement car elles ont beaucoup plus à perdre.
Les entreprises de grandes taille qui sont mieux équipés hésite à investir car l’investissement en R&D implique une grande part d’incertitude et les entreprises de petite taille par le manque de moyen ne peuvent investir, par ces arguments ont peut dire que le degrés de concurrence importe peu.
La réel question pour les entreprises de grandes tailles est de savoir si ils veulent accroître leur avantages concurrentiel et s’offrir un hypothétique monopole ou de ne pas investir et attendre qu’une innovation d’une autre entreprise vienne les mettre en danger dans un futur proche (cela reviendrais à miser le hasard et espérer que les entreprises concurrentes ne trouve pas une innovation à court terme).
Pour les petites entreprises la question d’innover ou non ne se pose pas concrètent car même si les incitations à l’investissement en R&D sont nombreuses , elles ne disposent pas de la capacité d’innovation qui va leurs permettre de faire face au grandes entreprises.
Un lien bénéfique entre la concurrence et l’innovation peut subsister dans le cas ou il n’y aura des entreprises de grande taille qui luttent pour avoir un avantage sur leurs concurrent donc dès lors qu’il y a un monopole il ne peut y avoir de corrélation bénéfique entre concurrence et innovation.
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Ce concept de lien existant entre la compétitivité d’une firme et les innovations qu’elle propose est intéressant car il montre une toute nouvelle approche du développement et de l’expansion d’une entreprise.
Auparavant, la recherche et développement de l’entreprise se concentrais principalement sur la minimisation du cout de production, et la maitrise des filières de production sur des produits basique. La demande était moins forte que maintenant car peu d’innovations entraient sur le marché.
vers la fin du XIXeme siècle il y a l’apparition de la Mondialisation, avec pour conséquence une révolution des habitudes du consommateur et donc une révolution au seins des entreprises même et de leur R&D. L’innovation apparaît comme une condition indispensable de survie et de développement pour de nombreuses entreprises. Si il n’y a pas d’innovation, les entreprises risquent de disparaitre pour de bon face aux géants Américains.
Bien que l’innovation soit un des moteurs de croissance pour l’entreprise, les nombreux échecs qu’elle occasionne tant au niveau de la recherche que des débouchés montrent que le processus d’innovation est complexe et plein d’incertitudes. Dans le cas ou l’entreprise réussit son processus d’innovation, cela ne lui assure pas forcement qu’un avantage concurrentiel absolu, comme l’indique cet article: En effet pour reprendre la vision du créateur d’ Apple, Steve Jobs, si l’innovation est à un degré tellement élevée qu’aucune autre entreprise ne peut l’égaler, alors à quoi bon continuer à innover ? L’innovation dans ce cas ci ne sert donc pas à déjouer les concurrents pour passer en première ligne. Elle est toutefois toujours présente et se développe exponentiellement, ce qui montre qu’elle est nécessaire. Pourquoi ? Selon moi il s’agit de répondre aux attentes des consommateurs qui sont et seront toujours insatisfait d’une innovation au bout d’une certaine durée de vie. Il désirent toujours plus, toujours mieux et toujours plus vite. c’est ce qu’on peut appeler la société de consommation.
Cependant les entreprises comme Apple, qui n’ont pas un besoin absolue d’innover pour faire face à la concurrence de part leurs position sur le marché, sont évidement minoritaire.
La plupart des entreprises doivent se montrer à la hauteur pour garder une place sur le marché. et Cela passe par l’innovation qui leur permet de garder leur position concurrentielle.
En effet, l’innovation permet aux entreprises d’augmenter leur productivité, d’améliorer la qualité de leurs produits ou de leurs services et de développer des compétences clés. Elle permet surtout d’augmenter la compétitivité sans diminuer le prix du produit.
M. Porter, dans ses ouvrages Choix stratégiques et Concurrence et L’Avantage concurrentiel des nations, montre que moteur de la prospérité aujourd’hui, c’est plus que jamais l’innovation. Pour lui c’est la clé de la compétitivité.
Mais comme le précise l’article, il y a une subtilité à percevoir entre la capacité d’innover et la motivation d’innover. Comme il est dit dans cet article, les grosses entreprises prennent plus de risque lors de leur décision d’innovation car ces décisions sont prise dans l’incertitude, si l’innovation échoue, les pertes peuvent être immense, l’enjeu est donc très important. Il y a des incertitudes concernant les contraintes de réalisation ( quoique cette incertitude pose plus de problème aux petites entreprise) ; des incertitudes concernant le cadre institutionnel ( dans certain cas, la justice peut intervenir si elle juge qu’une innovation mène à un quasi monopole sur le marché et entraine la destruction pure et simple de la concurrence sur ce marché); des incertitudes liées au rythme de diffusion des innovations et des incertitudes concernant le financement. Donc la motivation de ces firmes est moindre par rapport à celle des entreprises classique qui ont un risque moins important par rapport à ces innovations. Elles n’ont cependant pas les mêmes moyens technique de les réaliser.
Pour conclure, Nous pouvons constaté qu’il y a un lien étroit entre l’innovation et la compétitivité. Les entreprises peuvent grâce à l’innovation développer une compétitivité durable.L’innovation est un facteur déterminant de la compétitivité et de la rentabilité des entreprises et est par conséquent un élément essentiel de la stratégie de l’entreprise. Toutefois elle reste à manipuler avec prudence car elle s’accompagne de nombreux risques. De plus il y a un décalage entre les grosse entreprises leader sur le marché, et les autres. les besoins et les enjeux en innovation ne sont pas les mêmes, donc leurs stratégies dans ce domaine sera également différent.
https://www.scienceshumaines.com/l-innovation-nouvelle-richesse-des-nations_fr_234.html
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L’innovation est le moteur de la croissance de l’économie, cette affirmation n’est plus à prouver. Cependant il faut la préserver afin que les économies continuent de croître. Pour cela, nous avons créé les autorités de la concurrence. Ces dernières ont pour principal objectif de maintenir la concurrence sur le marché car selon elles, celle-ci est nécessaire pour l’activité d’innovation. Elle encourage l’entrée de concurrents et parce qu’elle maintient des firmes actives, elles les obligent à innover pour survivre à la compétition. Cependant, tout le monde ne partage pas ce point de vue, notamment Schumpeter qui, en 1943 stipulait déjà à cette époque, que la concurrence était néfaste pour l’activité de R&D, puisqu’elle dissipait la rente qu’espérait obtenir l’innovateur.
Mais alors, qui a tort et qui a raison ?
La concurrence et l’innovation constituent des processus tantôt complémentaires, tantôt antagoniques. Cette situation rend nécessaire une meilleure articulation entre la politique de concurrence et la politique d’innovation. À l’échelle de l’UE, la politique de concurrence prend de plus en plus en compte des considérations d’efficience dynamique. Compte tenu des pratiques observées sur d’autres continents, la politique de concurrence et la politique industrielle pourraient à l’avenir être conduites à dialoguer davantage entre elles, en Europe.
De nos jours, le rythme accéléré de l’innovation remet de plus en plus rapidement en cause les positions concurrentielles acquises. Le jeu de la concurrence et les processus d’innovation sont étroitement liés. La mondialisation leur fait gagner en intensité et en envergure, en les étendant à un nombre croissant de pays, de secteurs d’activité, de fonctions et à travers une grande diversité de canaux.
La recherche d’un meilleur équilibre entre politique de concurrence et politique de l’innovation mérite d’être menée en particulier dans trois directions : celle des droits de propriété intellectuelle, celle des aides publiques et celle des marchés publics. Cette orientation fait écho à la double nécessité de faire coopérer plus étroitement des entreprises de tailles variées et de favoriser l’essor de nouveaux acteurs, dans une optique de destruction créatrice.
Face à l’émergence des questions de politique industrielle dans le débat européen, renforcer la crédibilité des autorités en charge de la concurrence suppose de mieux articuler entre elles les politiques de concurrence et d’innovation. Comme dans le passé, ceci nécessite d’adapter la législation en fonction des mutations des structures productives. Plusieurs options s’ouvrent à ce propos, consistant soit à mieux assurer la mise en œuvre d’une politique de concurrence basée sur l’efficience, soit à introduire plus explicitement des critères de concurrence dynamique entre les entreprises, soit encore à mettre en place des régulations sectorielles spécifiques. Il serait même envisageable d’aller jusqu’à intégrer certains objectifs d’innovation à la politique de concurrence, ce qui aurait l’avantage de conserver une approche européenne intégrée et une certaine neutralité à l’égard des États membres. Néanmoins, une telle solution tendrait à brouiller le positionnement des autorités européennes de la concurrence, sauf à imaginer qu’une évolution similaire se produise outre-Atlantique. Dans l’immédiat, pour cette raison, elle paraît peu probable et peu prisée par les autorités de la concurrence en Europe.
Pour conclure, on peut donc dire qu’il n’existe pas de forme définitive de relation entre la concurrence et l’innovation, car cela dépend des hypothèses retenues.
Sources :
http://www.cairn.info/revue-horizons-strategiques-2007-2-p-156.htm
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Il est évident qu’il y a une relation entre l’innovation et la concurrence, mais en effet cette relation n’est pas si simple qu’on pourrait le penser. Je crois que c’est plus compliqué que ça, parce que le fait de mettre sur le marché un nouveau produit ne dépend pas seulement de l’idée de l’avoir et de le produire pour le vendre, mais il faut faire des recherches sur le marché : La concurrence, la tendance, les consommateurs, les prix, etc.
Tout d’abord, je vois que le degré d’innovation dans les entreprises dépend principalement du secteur. En effet, les entreprises qui font partie d’un secteur des nouvelles technologies doivent innover plus que d’autres. Surtout s’ils veulent offrir les meilleurs produits à leurs clients. En effet, il existe des secteurs très compétitifs qui ne sont pas très innovants. L’industrie de la presse par exemple, qui est un marché très concurrentiel, n’a pas beaucoup changé pendant des siècles, elle n’innove qu’une fois de temps en temps lorsqu’une nouvelle technologie émerge (TV, Internet, téléphones mobiles).
Dans un premier lieu, le monopole est moins incité à innover pour plusieurs raisons :
1) Générer de nouvelles connaissances et technologies permettrait aux nouveaux concurrents de gagner du temps en ce qui concerne les produits concurrents principalement parce que la connaissance est un bien public.
2) Même si le monopole choisit de lancer un nouveau produit parce qu’il le faut, il pourrait cannibaliser le reste de la gamme de produits de l’entreprise.
3) L’avenir reste toujours incertain, ce qui signifie que vous n’êtes jamais assuré des conséquences de l’ajout d’un produit sur un marché.
Dans un deuxième lieu, et en ce qui concerne les autres configurations de marché, je pense que nous devrions diviser l’analyse en deux catégories :
1) Les grandes entreprises peuvent être moins incitées à innover parce que cela signifie pour elles un risque plus élevé sans garantie de succès.
2) Les petites entreprises ne détiennent pas les mêmes cartes car pour elles l’innovation est une condition nécessaire à leur survie. En effet, leur force est qu’ils peuvent réagir plus rapidement à un mouvement de marché. Ils n’ont pas la rigidité de la hiérarchie ni l’aversion au risque de blocage.
Pour conclure, je dirais que la concurrence implique plus d’incitations à l’innovation en général, même si cela dépend beaucoup de la configuration du marché, de la pression et des spécificités.
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Les meilleures entreprises mondiales ou du moins celles qui ont bien fonctionné sur le plan économique de nos jours se sont différenciées par l’innovation. Cette innovation devient ainsi l’élément essentiel de la réussite de firme. Cette innovation ne résulte pas forcement par le produit vendu mais par le service, management, distribution, marketing……
L’innovation est donc un facteur clés de succès surtout de nos jours ou les marchés sont saturés du fait de la concurrence, d’une demande stagnante… Comme le souligné Schumpeter « le caractère cyclique de l’économie ne provient ni des transformations sociales, ni des évolutions démographiques, ni des variations de la monnaie. Il trouve son origine dans l’innovation. » Par conséquent si l’innovation permet à l’entreprise d’être performante sur le marché, l’exemple type avec Apple alors elle peut être en monopole et avoir donc des parts de marchés importante. On peut donc ainsi dire que l’innovation permet à l’entreprise d’avoir une place importante sur le marché, et cela va entraîner encore plus de concurrence avec les autres firmes présentent sur le marché.
On a donc pu observer à travers Schumpeter que l’innovation entraîne la concurrence mais cette relation peut aussi être réciproque. En effet au plus il y a de concurrence au plus il faut se démarquer par différentes innovations et donc casser la concurrence comme on a pu le voir dans le premier paragraphe. Cependant dès qu’on est en haut de la pyramide et que l’on se présente comme un leader, les concurrents vont essayer de se mettre au même niveau que la société en tête, celle-ci reprendra des parts de marché et devra donc continuer à innover pour rester au top tout en satisfaisant les demandeurs. L’exemple avec Apple qui est la première victime avec la création des smartphones mais la firme américaine a très bien résisté à la concurrence comme on peut le constater aujourd’hui. Néanmoins d’autre sociétés n’arrivent pas à rester performantes surtout les petites qui ont une capacité à innover réduite à l’inverse des multinationales. C’est pour cela que certaines entreprises évitent l’innovation et restes discrètes, elles préfèrent adopter des approches moins ouvertes pour preserver leur interets stategique. On parle ici du paradoxe d’Arrow, et il l’explique de la sorte : “ Si le vendeur ne révèle pas l’information à l’acheteur alors ce dernier refusera de payer car aucun individu n’accepte de payer pour une marchandise sur laquelle il ne sait rien. Mais si le vendeur communique des informations au client dans ce cas ce dernier les acquiert sans les payer “.
Le choix de l’innovation est donc dans les mains de l’entreprise, une politique d’innovation est certes plus risquée mais elle peut conduire au succès de celle-ci. Cependant n’importe quelle entreprise qui s’installe sur le marché de nos jours dois innover pour réussir et surtout se maintenir dans la durée.
Sources :
http://education.francetv.fr/matiere/economie/premiere/article/l-innovation-au-coeur-de-la-dynamique-du-capitalisme-selon-schumpeter
http://qiventiv.blogspot.fr/2012/07/comment-lutter-contre-le-paradoxe.html
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First of all, corporations are always trying to come up with the latest and most innovative product. Through their monopoly and/or the control they have on the market. Innovation is usually essential to determine the company’s strategy.
When we talk about innovation and competition we can refer to the « Lisbon strategy »; which mentions two factors: market liberalization and investment. The first factor that is mentioned is intensification of competition and investment (human as well as technical progress).
“The approach between competition and innovation is ambiguous, however,” says David Thesmar. “Two visions oppose: the first leads to think that competition discourages innovation because it reduces the rents that reward inventions; the other view is that competition encourages growth because it forces companies to reduce costs and innovate. »
To support this idea, the complementarity between innovation and competition can sometimes find itself in a deadlock, it has to make breakthroughs to remain competitive. For example, thanks to « Free » mobile phone providers who, when they entered the market , pushed other firms to decrease their prices if they wanted to keep their market share. This innovation « clash »can sometimes be beneficial to us, consumers. In this case, competition forces innovation.
However, I think it’s important to underline the fact that innovation depends on the will of the firm and of the only response of the market. We never know what consumers will think about the product and that’s what makes innovation hard to assess and predict. Even if we could speak about an obvious link,
“It’s very hard to make things for a certain class of people, most of the time people do not know what they want before you show it to them »
Steve Jobs.
References
http://www.institut-entreprise.fr/reflexions/societal/blog/lexemple-de-free-quand-la-concurrence-stimule-linnovation
http://www.topito.com/top-citations-inspirantes-steve-jobs-un-poil-moralisateur
https://www.robert-schuman.eu/fr/comprendre-le-traite-de-lisbonne
http://www.toupie.org/Dictionnaire/Innovation.htm
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Un lien entre concurrence et innovation semble bien exister, seulement un point de vue théorique se basant sur la simple distinction entre capacité et incitation à innover ne refléterait pas la complexité de ce lien.
Il parait évident que la concurrence pousse à l’innovation. Sinon pourquoi une entreprise serait incitée à innover si elle était seule sur le marché ?
Pour continuer à exister sur un marché, toute entreprise se doit de mettre en œuvre tous les moyens possibles afin de se démarquer de la concurrence.
Innover revient à entreprendre des recherches (R&D) parfois très couteuses. Des coûts largement rentabilisés lorsqu’ils permettent à une entreprise de se différencier d’un ou plusieurs concurrents et devenir plus compétitif. Être compétitif, c’est être capable de gagner des parts de marché sur les entreprises concurrentes en ayant des coûts et prix plus faibles ou par la différenciation du produit commercialisé.
Mais dans un marché où la concurrence est inexistante, à quoi bon innover ? Un « dilemme de l’innovateur » décrit par Clayton Christensen et semblant avoir été supporté par Feu Steve Jobs.
Le dilemme ici repose sur le risque que prendrait une entreprise en voulant améliorer la satisfaction de ses clients. Si en innovant elle s’éloigne de ce qui a fait son succès (process, culture, marque, organisation), elle risque au contraire de perdre des clients.
D’autre part innover c’est d’abord investir. En investissant on s’attend à un retour positif. Mais comment être certain de la réussite du produit commercialisé ? La concurrence permet un gain de temps. Innover passe par des recherches parfois inutiles. La concurrence pourrait permettre aux entreprises de ne pas reproduire les mêmes erreurs que les autres, voir les mettre sur la bonne piste.
Seulement les entreprises ont d’autres raisons d’innover.
Le concept d’innovation de soutien, figurant au coeur de la théorie de Christensen dans son ouvrage, consiste à améliorer sans cesse son offre en restant à l’écoute de ses clients les plus importants. Cela permettrait l’élimination des motifs d’insatisfaction de certains clients de par l’augmentation de la performance de son produit. Ainsi l’entreprise se verrait améliorer son produit afin d’optimiser les ventes et continuer à satisfaire sa clientèle.
Inversement, l’innovation de rupture consiste à introduire un produit moins performant sur le marché. On cherche ici à créer une nouvelle clientèle, tout en améliorant ce nouveau produit au fur et à mesure qu’il gagne en popularité, jusqu’a pouvoir en faire un nouveau standard.
De plus ne pas innover est un choix dangereux à mes yeux car une entreprise qui n’innove pas est une entreprise à l’arrêt. Dans un marché où une entreprise est en situation de monopole, faire le choix de ne pas innover c’est laisser une chance aux potentiels concurrents de se révéler. Défendre sa place de leader devient majeur pour continuer à exister. D’un point de vu purement personnel, une entreprise qui n’innove pas, c’est un écrivain qui écrit les mêmes histoires différemment : tôt ou tard on s’en lasse.
Faire une croix sur l’innovation c’est aussi vendre un ancien produit, pouvant être considéré comme obsolète par les consommateurs autrefois comblés. N’oublions pas que dans notre société la nouveauté et le besoin d’être « à la mode » est ce qui pousse la majorité des consommateurs à acheter. Si le produit n’est pas amélioré, il risque de devenir inintéressant aux yeux du consommateur. Qui mangerait la même chose toute sa vie ?
Pour finir, les consommateurs aiment avoir le choix. Proposer du gâteau à une personne ne revient pas à lui demander de choisir entre ce même gâteau et une tarte. En lui proposant une multitude de choix on s’éloigne de la probabilité d’un refus du gâteau.
À première vue mon exemple pourrait sembler en même temps l’éloigner de la probabilité de choisir le gâteau, puisqu’il pourrait aussi choisir la tarte (ici le concurrent). Seulement, c’est parce qu’il y a la tarte que le pâtissier qui fait du gâteau a toutes les raisons d’optimiser ses chances de le vendre en cherchant à l’améliorer. D’un point de vue psychologique, le consommateur de gâteau va être plus à même d’acheter le gâteau car il l’a choisit parmi d’autres pâtisseries plutôt que s’il n’avait pas eu le choix. Peut être que cet exemple m’est personnel et reflète ma gourmandise, mais je pense que si l’on a pas le choix, on est contraint. Je doute que la contrainte soit appréciée. Si le consommateur achète sans être complètement convaincu, il ne sera pas pour autant un client de l’entreprise. Or on sait que le but d’une entreprise n’est pas seulement de vendre le produit le plus récent, mais de lui faire acheter les produits à venir.
Tout comme là où il y a du pain on trouve des pigeons, là où un produit se vend bien il y a de la concurrence. La suite logique est que là où il y a concurrence il y a innovation.
Quel qu’en soit la complexité du lien entre la concurrence et l’innovation, l’ère du numérique que nous vivons ne semble pas laisser aux entreprise le répit de s’allouer au dilemme de l’innovateur.
À vos marques ! Prêt ? Innovez (/survivez) !
Sources :
http://www.xerfi-precepta-strategiques-tv.com/ensavoirplus/Comprendre-le-dilemme-de-l-innovateur-_i2566.html
https://www.cairn.info/revue-de-l-ofce-2007-3-page-353.htm
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« Microsoft est l’une des entreprises les moins susceptibles de faire des percées en matière de simplification. » Cette citation de Monsieur Lane illustre parfaitement le dilemme de l’innovateur. Microsoft est l’entreprise la plus puissante sur son secteur mais il est peu probable qu’elle fasse des efforts en termes d’innovation. Dans ce commentaire, nous étudierons dans une première partie, la complexité à établir une relation entre concurrence et innovation. Dans une deuxième partie, nous étudierons le cas de la firme « Free ». Et dans une troisième partie, j’indiquerai mon avis à propos de la relation entre ces deux phénomènes.
Comme nous l’avons indiqué dans l’introduction, toutes les grandes entreprises sont confrontées au dilemme de l’innovateur. Ce dilemme concerne les entreprises qui ont énormément de succès au sein de leurs secteurs. Ce succès est tel, que ces entreprises sont quasiment dans une situation de monopole. C’est le cas pour Microsoft. Mais cette situation empêcherait ces entreprises de faire face à la vague d’innovation suivante. En d’autres termes, les entreprises les plus puissantes, surtout celles qui sont en situation de monopole, sont moins incitées à innover que les entreprises qui sont confrontées à une concurrence féroce. Cependant, ils ne faut pas conclure que plus les entreprises sont confrontées à de la concurrence, plus elles innovent. La relation entre concurrence et innovation est plus difficile à déterminer contrairement à ce que l’on pourrait croire. D’un point de vue théorique, il est beaucoup plus simple de fournir des explications à propos de cette relation que d’un point de vue empirique.
Commençons par les analyses théoriques. Ces analyses ont été principalement élaborées par Joseph Schumpeter et Kenneth Arrow. Ces deux auteurs distinguent la capacité d’innover et les incitations à innover. En ce qui concerne les capacités, les grandes entreprises ont beaucoup plus de moyens pour innover que les petites entreprises. Elles peuvent plus facilement mener des études en recherches et développement. Cela s’explique pour trois raisons. Les grandes entreprises peuvent avoir des économies d’échelles. Elles ont accès plus facilement aux marchés de capitaux. Et elles sont plus facilement confrontées aux incertitudes liées à l’innovation. En ce qui concerne les incitations, les grandes entreprises sont moins incitées à innover que les petites car elles prennent beaucoup plus de risques.
En ce qui concerne les analyses empiriques, les avis divergent. En effet, la relation entre concurrence et innovation est liée à énormément de relations économiques qui varient en fonction de l’environnement de marché. C’est pour cela qu’établir une relation entre ces deux phénomènes est assez complexe. Pour essayer d’aller plus loin dans notre analyse, nous allons étudier à présent le cas de la firme « Free ».
Une étude a été réalisée par David Thesmar et Augustin Laudier à propos de l’entrée de Free sur le marché de la téléphonie mobile en janvier 2012. Cette entrée a eu un fort impact à plusieurs niveaux. Tout d’abord au niveau des prix. En effet, le prix des communications a fortement baissé grâce à leur politique de bas prix. La concurrence (Orange, SFR, Bouygues) a donc dû baisser ses prix pour pouvoir rivaliser. En dehors de ce bénéfice pour les consommateurs, cette entrée a également eu un fort impact au niveau de l’emploi, de l’investissement et donc au niveau de l’innovation. Contrairement à ce que l’on pourrait penser, cette entrée n’a pas décourager l’investissement mais au contraire elle l’a stimulé. En effet, les trois autres concurrents ont investi massivement pour pouvoir développer de nouveaux services à offrir à leurs clients. Selon David Thesmar, dans cette situation, la concurrence a encouragé la croissance car elle a obligé les autres entreprises à baisser leurs coûts et a davantage innover pour conserver leurs marges et leurs parts de marchés. Selon lui, il y a une intensité concurrentielle intermédiaire optimale en fonction du positionnement technologique des entreprises, de la maturité des industries et de leur capacité à innover.
Malgré ces investissements, les autres concurrents n’ont pas eu de problèmes financiers grâce aux gros dividendes qu’ils distribuent. De plus, nous pouvons apprendre dans cette étude que même si les entreprises dégagent des profits plus bas, elles peuvent mener une politique d’investissement conséquente pour pouvoir rehausser leurs profits les années suivantes. C’est pour cela que l’investissement n’a pas était découragé dans cette situation. Selon ces deux économistes, l’innovation est un facteur déterminant en situation de concurrence. C’est grâce à ce facteur que les entreprises vont réussir à retenir la clientèle. Par exemple dans cette situation, Orange avait investit 18,5 milliards d’euros entre 2011 et 2013 pour pouvoir doubler la concurrence afin d’être les premiers à proposer la 4G à ses clients.
Grâce à cette étude, nous pouvons constater que la concurrence a fortement stimulé l’innovation dans le secteur de la téléphonie mobile. Le dilemme de l’innovateur est ici confirmé car dès que les entreprises se sont trouvées en situation de concurrence, elles ont toutes commencé à innover. De plus cette situation a était très profitable aux consommateurs car le pouvoir d’achat libéré est estimé à 1,7 milliards d’euros par an. A présent, je vais indiquer mon avis à propos du lien entre concurrence et innovation.
Si je dois donner un premier avis à propos de ce lien, je peux dire que je suis du même avis que Joseph Schumpeter. Selon lui, l’innovation crée des situations de monopole temporaires pour les entreprises. Cela les incite à plus innover. Je vais dérouler son raisonnement. Pour pouvoir innover, il faut faire des dépenses en recherches et développement qui ne sont pas recouvrables. De plus l’innovation est une activité risquée car l’entreprise n’est pas certaine que les coûts que cela engendre lui permettent de dégager plus de profits à long terme. C’est à ce moment précis que le monopole peut s’avérer être favorable à l’innovation. En effet, la rente de monopole espérée en cas d’innovation réussie permet de compenser le coût des dépenses en recherches et développement et de couvrir le caractère risqué de l’innovation. La rente existera si les produits concurrents sont peu remplaçables par le nouveau produit innovant. Si l’on utilise des termes économiques, il faut que l’élasticité-prix du produit innovant soit faible. Donc quand une entreprise décide d’investir pour pouvoir innover, elle va se retrouver dans une situation de monopole qui va lui permettre d’amortir ces coûts et de conserver ses parts de marché. Cependant, il faut nuancer ces propos. Tout cela dépend des structures institutionnelles des marchés ainsi que de la nature des produits et des innovations.
Le deuxième avis que je peux apporter à propos de cette relation est que selon moi, la concurrence incite les entreprises à innover seulement quand elles ont des niveaux de productivité très proches. En effet, si les entreprises ont des niveaux de productivité différents, elles ne vont pas être incitées à innover. Cela s’explique par le fait que l’entreprise la plus puissante n’a pas besoin d’innover pour garder son statut de leader et les autres entreprises qui suivent sont beaucoup trop en retard pour espérer la rattraper un jour. En revanche, lorsque les entreprises ont des niveaux de productivité similaires, elles vont avoir intérêt à investir pour pouvoir innover afin de se maintenir sur le marché. Les entreprises investissent de manière continue en recherches et développement afin de ne jamais être en retard par rapport à la concurrence.
Nous pouvons donc conclure que le dosage de la concurrence est la clé de sa relation avec l’innovation. En effet, si l’intensité de la concurrence est trop faible, l’entreprise dominante va dégager beaucoup de profits. Donc cela ne l’incitera pas à innover davantage. De même si l’intensité de la concurrence est trop forte. Les entreprises ne vont pas assez dégager de profits pour pouvoir innover. Malheureusement, il n’existe pas de dosage unique. Le dosage va dépendre du contexte, du degré de développement du pays, de la nature du secteur ou de la maturité du domaine technologique en question.
SOURCES :
http://www.institut-entreprise.fr/reflexions/societal/blog/lexemple-de-free-quand-la-concurrence-stimule-linnovation
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
https://www.cairn.info/revue-horizons-strategiques-2007-2-page-156.htm
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Comme nous l’avons vu dans l’article et comme le développe Clayton Christensen dans son ouvrage, chaque innovateur est soumis à un dilemme appelé le “dilemme de l’innovateur”.
On définit ce dilemme comme “les difficultés qu’ont les entreprises dominantes dans un secteur d’activité quand apparaît une innovation de rupture”. Une innovation de rupture conduit à un changement de concept pour les clients et propose une nouvelle sorte de marché. En général elle apporte aux clients des bénéfices largement supérieurs à un coût qui lui est radicalement inférieur.
Par exemple l’Iphone, ce téléphone a bouleversé le marché du téléphone portable car il en a changé l’usage (ce type de téléphone ne sert plus uniquement à communiquer à distance mais a étendu son utilisation, il nous permet en effet de naviguer sur internet, d’avoir accès à de nouvelles fonctionnalités).
Mais les technologies utilisées pour l’Iphone ne sont en revanche pas nouvelles, mais il n’empêche que ce smartphone est devenu comme une sorte de référence pour les autres marques créatrices de smartphones, ces dernières ont en effet commencé à reproduire le même format de téléphone avec plus ou moins les mêmes fonctionnalités. il faut quand même ajouter le fait que les marques différentes d’Apple proposent des produits qui restent plus accessibles en termes de prix.
Une entreprise qui possède déjà un niveau avancé de technologie n’aura aucun intérêt à développer une innovation de rupture, car en comparaison avec ce qu’elle propose à ses clients, ce type d’innovation ne sera pas jugée satisfaisante. Tandis qu’une entreprise qui développe son secteur et qui est nouvelle sur le marché pourra développer ce type d’innovation qui va lui permettre de monter en gamme et qui va développer ses innovations pour les rendre meilleures. Cela pourra permettre, à terme, de rivaliser avec les entreprises dominantes. C’est à ce niveau que la concurrence peut être intéressante car elle peut permettre de développer certaines entreprises.
Par exemple Wikipédia qui pendant longtemps n’était pas réputé pour être l’Encyclopédie le plus fiable et la plus complète mais qui propose néanmoins un service gratuit et facilement consultable. Aujourd’hui, du fait de l’accumulation d’articles complémentaires qui sont venus détailler les articles précédents, Wikipédia a réduit son écart de qualité avec d’autres Encyclopédies.
Les innovations sont indispensables pour les entreprises, qui en développant leurs innovations, peuvent accroître leur compétitivité. En effet une innovation va permettre de développer de nouveaux procédés qui nécessitent des coûts de recherche et développement (qui sont souvent relativement élevés, c’est en cela que les entreprises vont calculer quels avantages elles vont retirer de leurs innovations. Souvent une petite entreprise ne sera pas en capacité de supporter ces coûts).
Il n’empêche que ces innovations vont, pendant quelques temps, rendre obsolètes les innovations antérieures et vont conférer aux entreprises qui les ont développé le statut de monopole.
Cependant le lien entre concurrence et innovation est difficile à démontrer. Chaque entreprise n’a pas le même niveau de productivité dans certains secteurs ce qui fait que les entreprises qui sont en position dominante ne se font pas devancer aussi rapidement par les entreprises en retard en matière de productivité. Dans cette situation, les entreprises ne sont pas inciter à innover.
A contrario, de entreprises qui ont un niveau de productivité proche et qui développent des produits dans un même secteur d’activité, sont plus enclines à innover.
Pour mieux expliquer cela, nous pouvons prendre l’exemple du secteur des smartphones. Dans ce cas là, les entreprises innovent pour ne pas se faire dépasser par les entreprises concurrentes. Donc la concurrence va jouer un rôle sur les innovations, car les entreprises ne voulant pas se faire distancier, innovent et propose des produits assez proches en terme de qualité, design, fonctionnalité, etc. De plus, à part Apple qui se démarque, la plupart des smartphones exploitent le même logiciel Android.
De ce fait, mettre en lien la concurrence et les innovations, selon moi, demande une analyse du secteur dans lesquelles les entreprises se trouvent. L’exemple des smartphones, de mon avis, est un secteur ou la concurrence est favorable aux innovations car les clients peuvent avoir accès à des produits relativement semblables mais avec une gamme de prix assez étendue.
En revanche, ce secteur concerne des entreprises qui ont la possibilité de faire face à des coûts élevés de R & D, ce qui peut ne pas être le cas pour toutes les entreprises.
Sources :
https://www.alternatives-economiques.fr/dilemme-de-linnovateur/00047942
http://benoitsarazin.com/francais/2012/10/innovation-de-rupture-d%C3%A9finition.html
http://www.educ-revues.fr/ID/AffichageDocument.aspx?iddoc=34763
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Twenty years ago, the interest of all companies was focused on minimizing production costs to ensure more profit margins. The goal of a company was to produce at a cheaper cost than the competitor to secure and maintain its market share. However, since the 1990s, with the emergence of a globalized economy, the only way for a company to survive and develop is innovation. Indeed, in a competitive context, companies can, through innovation, develop sustainable competitiveness. Thus, companies seek to develop innovations while taking into account the risks associated with them.
According to Schumpeter, the incentive to innovate comes from the hope of obtaining a monopoly income. And as the article says, large firms may have less incentive to innovate than small firms, mainly because they have more to lose, which means they will invest less in R&D, which leads us to believe that the monopoly reduces the flow of innovation, unlike a pure and perfect competition market, which does not really exist.
From my point of view, relying on the thoughts of Schumpeter and Arrow, the difference between the company in a monopoly position and one that is not is that if the monopoly innovates first, it retains its monopoly power. If, on the other hand, a potential rival innovates first, the market becomes a duopoly. Consequently, the monopoly has more to lose than its rival if it does not innovate, since the profit of a monopoly is greater than the sum of the profits in duopoly. And therefore competition is detrimental to innovation because it will reduce the monopoly rent and thus the incentive to innovate.
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I believe that no matter how harsh (or soft, or even non-existent) competition is in a market, companies, even leaders or those who are in a monopoly situation, should not stop innovating.
“[Companies that are currently successful that do not have innovation ingrained in the fabric of their businesses] should know that survival today requires more than treading water, and that many of the companies that were once great are now gone or on their way out largely because they stopped innovating”.
Innovation is the way to keep your customers interested in your company, in the products or services you sell. Imagine Microsoft not upgrading their softwares, yes, sure, they’d remain the leaders on the market for a little while but people would slowly lose interest in their products, and their lack of innovation would be a breach their opponents will very gladly exploit in order to seduce Microsoft’s bored customers. Let’s for one second imagine that Microsoft stopped innovating after the release of Windows Vista, that’s only 10 years ago. The company would be over by now. To quote Bill Gate : “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”
The innovation itself doesn’t have to be a radical one like the creation of a new product nobody has ever heard of, it can be (and is most of the time) an incremental innovation, an upgrade if you will. From one iPhone to the next, there are some slight improvements (new features, a better camera quality, a sharper design, a bigger storage capacity, fingerprint recognition, Siri with a sexier voice, etc) but the overall product remains pretty much the same, yet those slight upgrades are enough to keep tech lovers on the edge of their sits with each unveil of a new Apple product.
A company should take the risk and innovate even if that means making one of of its products obsolete. Remember the iPod ? Yes that really cool MP4 player we all had when our mobile phones were only used to make calls, send SMSs or play Snake, well Apple is slowly narrowing the number of iPod models sold on their website. It would come as no surprise to anyone if they end up not selling the iPod anymore, as MP3/MP4 payers are completely overshadowed by smartphones. By coming out with the iPhone and constantly upgrading that phone, they’ve in a way murdered the iPod, but only to reach a wider audience with the universally used device that is the smartphone, that move made the company grow even bigger, and is today doing better than ever.
To conclude, I’d say that no matter how good a company is doing, innovation is always key to do even further success. And, no matter the environment or your position in the market, as a company, the only way to keep your head above water in the long run is to innovate, otherwise you will sink.
Sources:
http://www.businessinsider.com/innovate-or-die-a-mantra-for-every-business-2013-7?IR=T
http://www.cnbc.com/2017/02/01/apple-earnings-reaction-morris-mark-citi-jim-suva.html
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By instinct of survival and improvement; Companies are looking for innovations in all these forms to increase their competitiveness, either for better control of costs or because they have a monopoly on the market.
Innovation allows companies that control it to enter the market, as it causes the disappearance of companies that control it less.
Given the current context of globalization; Competition and innovation are complementary and sometimes analgesic processes, which makes it necessary to improve cooperation between competition policy and innovation policy. At the EU level, competition policy increasingly takes into account considerations of dynamic efficiency. Contrary to what has been observed in other continents, competition policy and industrial policy could, in the future, lead to greater dialogue between them in Europe.
Sources:
http://www.oeconomia.net
http://www.institut-entreprise.fr
http://www.cairn.info
Please develop your arguments and make your references more precise.
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The “Innovators Dilemma” is a highly interesting topic and plays an important role in nowadays entrepreneurial dominated environment, where business innovations arise frequently and large institutions put more and more resources into R&D, in order to keep up with the pace of small start-ups.
For a better understanding, I would like to split the discussion in its two main components: Innovation and Competition.
Let’s start with the latter one – Competition. As proverbial known “competition is good for business”, competition is mainly a strategically issue within institutions. Often companies talk about differentiation strategies, disruptive strategies etc.
However, if we look at the corporate landscape today, competition is no real competition anymore. For instance, in the automobile industry, it’s common practice among carmakers to exchange information about target markets, manufacturing processes (e.g. revers engineering) and future models.
When looking at those facts, it seems that companies already have a pretty precise view on what their main competitors are currently doing or planning to do in the near-term future.
Now, where does innovation fit in this whole picture? And how does the existing innovative environment affects todays competition?
Having a quick look at the glossary (businessdictionary.com), innovation is defined as a “process of translating an idea or invention into a good or service that creates value […]”. Accordingly, innovation seems to be a new strategy for companies to compete with their peers. Now, who will be in charge of this innovational process?
In my opinion the way innovation is executed today is simple, but purely rational and logic out of corporate view: Entrepreneurs, start-ups and inventors come up with new ideas and business opportunities, that (usually) specialize in one of the existing business areas of larger corporations (Example: FinTechs within the lending/banking sector). At a certain stage, those start-ups can decide on whether growing their business further (e.g. Tesla) or merge with a large institution.
We see a strong trend in the latter one: For example, tech companies such as Google, Facebook and Microsoft have a huge tendency to buy smaller companies to keep on track with quick changes in the industry and include them in their business activities.
At the European Innovation Day conference in Mountain View Alberto Onetti, Chaiman of the organizing company states:
“The common wisdom is that acquisitions have played a central role in Silicon Valley’s success, and that buying startups is one of the fastest ways for companies to embrace disruption and keep innovating“
Practically speaking, I believe that innovation is mainly driven by start-up companies in todays economy.
As the main blog article mentions, I fully agree that larger companies have less incentive to do innovation by themselves. Why? Because they would often run an enormous risk loosing their competitiveness against their rivals, if an innovation fails.
Thus, financially strong institutions screen the market for developing companies with new business opportunities and buy them, if they see a potential to enrich or replenish their business.
Additionally, speaking about monopolies: their unique position in the market is usually not sustainable in the long-term. Therefore, also those companies depend on innovation and cannot be excluded from the ongoing changes.
Lastly, in my opinion, the relation between competition and innovation is, that innovation is not done by corporates themselves, but helps them to be more competitive in their respective industry. The actual source of innovation is a pool of ambitious companies, that are flexible enough and less affected by competition than their bigger counter party.
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The two quotes emerging from the blog post, by mentioning “any top executive and Steve Jobs” focus only on the role of senior management in responding to disruptive innovation. Henderson (2006) advances that there’s a strong role played by the firm’s ability to understand customers in responding to disruptive innovations.
The essence of Christensen (1997) theory is that senior teams focus on the needs of their largest most profitable customers and don’t bother allocating resources to cater to the needs of other customers at lower margins. Therefore, becoming incumbent and falling into the innovator’s dilemma paradigm. In fact, it seems rational that if organizational competencies are well established and difficult to change, incumbent organizations incentives to respond to disruptive innovations are diminished. This well-established practices can become, as Leonard-Barton (1992) rightfully points, competency traps which are ingrained habits that make changes in the way of operating extremely difficult, particularly if those changes require the development of new capabilities.
This idea contradicts the claim stating that incumbent firms fail to respond to innovation solely because they focus on high-value customers. They do so because acquiring the competencies needed to respond to those changes seem too costly for them in the short-run.
Following Henderson (2006), there’s another way to look at disruptive innovations and that is through the prism of market preferences. Many disruptive innovations reshape the pattern of preferences in a market and as a consequence, incumbent firms generally fail at grasping that an entirely new market segment is at stake and therefore at adapting their processes to respond to these new trends.
Given that these new markets tend not to be profitable and difficult to search at the beginning, when taking the investment’s expected value, it proves rational that incumbent firms choose not to allocate resources to these explorations while digging their focus on their current customer base and letting the innovation grow aside of them, hence re-enforcing the innovator’s dilemma.
Sources:
Christensen, Clayton (1997). The Innovator’s Dilemma. Boston: Harvard Business School Press.
Henderson, R. (2006). The innovator’s dilemma as a problem of organizational competence. Journal of Product Innovation Management, 23(1), 5-11.
Leonard-Barton, Dorothy (1992). Core Capabilities and Core Rigidi- ties: A Paradox in Managing New Product Development. Strategic Management Journal 13(2):111–126.
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For a large part of companies, innovate has become essential so as not disappear of the market. However, the process of innovation can create uncertainty. We can consider that innovation is linked to competitiveness. Indeed innovation improves competitiveness by increasing the quality of service or product. For example innovation provides a competitive advantage.
But this relationship can be tempered. The innovation allows to escape to competition when companies are almost identical. While companies who are lagging behind in the market will have no incentive to innovate because the chance of catching the leader decreases. But a firm with a high market power will deter the entry of rivals by preserving its market power by innovating.
The link between innovation and market power is complex because there are a many factors that may influence the invitation to innovate. the company must ask questions to them about the characteristics of inventions, the extent of competition before and after innovation, the R&D sector,…
Internal research to innovation remains the responsibility of large companies because this requires an important funding. The department of research and development must provide to the companies new knowledge and new concepts. If the post-innovation market competition allows to the company to take profit from their investments, thus the firms will invest in R&D.
The company Renault creates innovation function in addition to its R & D function in order to better manage its innovations. The automaker achieve considerable efforts around innovation. Renault create many vehicles with a quite concepts originals: Twingo, Scenic,…
sources:
http://www.anrt.asso.fr/fr/pdf/Atelier4_RID.pdf
http://www.oeconomia.net/private/cours/economieentreprise/fichedelecture/strategiesefficacite.pdf
http://eml.berkeley.edu/~gilbert/wp/competition_and_innovation.pdf
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First of all, I would like to say that the link between competition and innovation is anything but obvious. It can appear that large firms do not have the necessity to innovate because they already have more market shares than smaller companies.
However, from my personal point of view, large firms do not have lower incentives to innovate than smaller ones. Even if it is true that monopoly companies may have more capacities to innovate because they can benefit from economies of scales, I personally believe that both large and small firms have to innovate in order to survive in their business!
We can wonder what could incite large company to innovate? One answer would be that we live in a fast moving environment and customer expectations are higher from generation to generation. This phenomenon encourages companies to innovate because if they do not, customers will be dissatisfied and will turn to other companies providing better goods or services. This is the same reflection for small companies except the fact that it can be more risky for them because they do not benefit from big economies of scale such as large firms! However, in order to enter a market, and to survive, innovation is considered as vital.
I would like to illustrate my opinion by taking an example in the mobile phone industry.
Former world number one of mobile phones, Nokia (acquired by Microsoft in 2013) experienced in 2007 a significant decrease in sales of their mobile phones. This decline is mainly due to the fact that, as the same time, Apple launched its first Iphone with a new operating system. Nokia, which had not anticipated the evolution of operating systems, failed and was unable to compete with stronger competitors such as Apple or Samsung.
To conclude this opinion, I would like to point out the famous quotation from Ginni Rometty, CEO of IBM, about innovation and business:
« The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company ».
References:
https://ei.ncsu.edu/25-quotes-for-the-entrepreneur/
http://www.cnbc.com/2013/09/17/nokias-failure-no-flexibility-in-us-emerging-markets.html
https://www.cairn.info/revue-de-l-ofce-2007-3-page-353.htm
http://www.oeconomia.net/private/cours/economieentreprise/themes/innovationdissert.pdf
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At first sight, I was really convinced that the more competition there is, the more firms will try to innovate. It is clear that a firm have to differentiate itself from the competitors. A well-known example is Nokia, in the world of smartphone that missed the boat. It is crucial for firms to stay competitive, to have a competitive advantage.
Moreover, with constant improvements in technology, firms have to follow this trend, in order to be up-to-date. However, it is not true that an innovation is always technological. An example of that is the well-known iPhone, which was obviously not revolutionary in terms of technology. There are lots of ways to innovate, not only in products but also in business models and processes. Actually, innovation is also linked with the strategy of a firm. For instance, it can help a company to enter into a new market.
I do think that big firms may not face the same degree of incentive than small firms because their products work well and because of a risk in innovation. The extreme situation of a monopoly does not bring a strong motivation to innovate because there is no need to differentiate itself. It is also obvious that innovate is strongly linked with a degree of risk because there are lots of uncertainties about a possible success. In other words, I believe that the most discouragement from innovation is the fact that firms can waste money if it do not bring to a success. It is also very difficult to encourage innovation after a failure but, in my opinion, I believe it is important to persevere because there are more failures than success.
However, there are some limitations to innovate. For instance, too strong competition can lead to a reduction in the means dedicated to innovation. Firms are sometimes not allowed to cut their cost more than they are currently without making losses. Furthermore, because too strong competition does not bring any profits, it is not possible to invest in R&D.
Show less[…] was asked to post a comment to an interesting article published on the blog “IPdigIT” (https://www.ipdigit.eu/2010/09/what-is-the-link-between-competition-and-innovation/) that offers a quick and inspiring overview on how competition (or a lack of it) might relate with […]
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Determining how firms with a sound and dominant (if not monopolistic) position in the market innovate is a tough call. Apparently, at a first glance, there is no incentive to innovate at all, bringing us to the point of thinking that a lack of competition might cause a lack of innovation.
One clear motivation to this point of view is that a firm in such a position already has a consumer base that lets the firm just go on with its standard level of production (therefore limiting R&D expenditure to a minimum, as Arrow pointed out in “Economic Welfare and the Allocation of Resources for Invention”, dated 1962), making business without being bound to offer better products than its competitors. We have to consider that innovation is not a smooth, easy process, as Holmes, Levine and Schmitz showed in “Monopoly and the incentive to innovate when adoption involves switchover disruptions”. As a monopolistic firm operates on a fairly low level of produced units, the marginal cost of R&D could be unbearable, as the innovation process has not immediate healthy and useful effects, and subsequently cause a disincentive to further innovation. Moreover, a bold move could drastically change the consumers’ perception of the product itself, eventually even bringing to a sharp decline in sells, in favour of a substitute good (if any exists) or simply quitting buying it.
On the other hand, if the firm sells a very important good, which does not have a substitute, innovation could be taken into account. Schumpeter in “Capitalism, Socialism and Democracy” (1942) wrote about this very topic, pointing out that a monopolistic firm should use its position and capital power to enhance its production and push down hard on the innovation throttle, as the risks of a negative outcome would be absolutely rare and bearable, due to the market position.
So, how can we think of innovation in such a situation? An answer could be that of an opening of the market: if barriers to entry are low enough to let another (or multiple) seller to enter the market, that might be an incentive to develop something new to avoid being beaten by the newcomers. “The future of technology”, a book published by The Economist, cites as an example that several “disrupting” firms which entered some IT market (namely, the telephone and photocopies one, for example), exploited the lack of innovation by the established firms that were dominating the sectors, to the point of becoming the new leaders in the market. These episodes can be associated with the Gilbert-Newbery model (1982), which illustrates how a firm which operates in a monopoly is basically in front of a two-way fork: innovate or let (better, risking of letting) a possible rival to innovate.
This one is a clear example of an incentive for innovating, even when the firm is in a monopolistic market: otherwise, there is the risk of being challenged, maybe even to the point of being outdated and outperformed by a new and better technology. Of course, this argument applies only to markets that can open up to at least two actors: if a monopoly is not going to become a duo(or even an oligo-)poly, as Arrow assumed in his work, then the risk of being challenged is clearly non-existent.
Even if the debate is still somewhat opened between the opposite points of view (the one that comes from Schumpeter’s work and the one that derives from Arrow’s), at least to my eyes this is the most impellent reason for a firm to never settle and always try to invest in something new and possibly innovative. Of course, a monopolistic firm will most probably sell a number of goods such that the marginal cost of R&D will be higher than it would be in a competitive market, but going for a sound innovative process could nonetheless help improve the products and open up a future in which sales figures might grow and create a heathy “cycle”. Empirical evidence has actually shown that openness to innovation (i.e. limiting the use of patents and trying to spread the competition to greater levels) leads to a more flourish economic growth.
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I would like to start my opinion by saying that, today in a globalized economy, innovation is a necessity and an obligation for every firm independently of its size or the context of its market.
First, the two quotes in the article support the intuitive idea that a monopolistic company has little incentive to innovate and that more competition in a market induces a higher level of innovation. Is that general statement true in all markets and for all compromise? Can it be said as Levine:” Monopolists tend to be more conservative in innovating because they have more to lose”? Obviously no, the relationship between competition and level of innovation is more complex as the article concludes. Moreover, if we take a long term vision, we can see that today, they are not a lot of firms who keep a dominant position on the market for a long period. There are always rivals. That means that monopolists are incentivized to innovate because if they don’t, potential rivals can develop innovation and take the place of the monopolist.
The article then talks about the distinction between the “capacity” to innovate and the “incentives” to innovate. In theory, large firms have a bigger “capacity” to innovate than small firms. But I think that this is far for being true in real life. For example: capital markets can put pressure on the company in order to improve results or balance sheet which forces the company to limit spending in general or in R and D in particular.
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The link between innovation and competition may, at first, seem complex to assess. This is due to the fact that, to have a complete picture of a firm’s propensity to innovate, one must look at both the incentives and the capacity to innovate. These two aspects, according to many theorists, do not emerge from the same conditions.
On the one hand, Arrow (1962) stated that monopolies have less incentives to innovate, simply because monopolies produce less than when they face competition and thus have lower units on which to spread the fixed cost of the innovation. This was also supported in a paper of Holmes, Levine and Schmitz (2012). In their paper, they explained that, quite often, innovation is not a smooth process, but rather is subject to “switchover disruptions”. In a few words: new innovation can lead to major problems upon adoption, which can lead to a reduction of output and/or high fixed costs to suffer. And, as they very well explain in their paper, this decreases the incentive for monopolies to innovate: “[…] a competitor has little to fear from a disruption as they are earning little to begin with. A firm with a lucrative monopoly is well advised not to jeopardize it by adopting a technology that may in the short-run at least, threaten its lucrative position.”
On the other hand, Schumpeter (1942) argued that monopolies and innovation tune well with each other because monopolies have more capacities to innovate. Why? Because they are more qualified than smaller firms to integrate the return on the innovation. They have access to more funds, they can handle the inherent risk associated with new processes or products and a monopoly isn’t threatened by competitors who could try to adopt the innovation as well.
The two arguments both seem to make sense. However, in my opinion, they also both have some limitations. In particular, they both talk about monopolies. But what would happen in a market that is rather an oligopoly (so where the incentives would be higher than for a monopoly according to Arrow and Holmes et al.) and where the firms in this oligopoly are quite large (and therefore still have some of the capacities to innovate that Schumpeter mentioned)? It seems to me that, in this case, the two views are not as contradictory as it seemed before and thus that both arguments can be used to explain the rate of innovation in this market. In particular, one should except to see some emphasis on innovation in such a setting since both incentives and capacities to innovate are present.
To see if this is indeed true, I have looked after such a market which could provide an empirical support to my argument. The one I am going to refer to is the automotive industry in the United States. This industry is dominated by four manufacturers (figures of 2013): General Motors (market share of 17.9%), Ford (15.9%), Toyota (14.3%) and Chrysler (11.5%). This market can therefore be considered as an oligopoly, and each one of these four companies has a high enough size to be considered as a large company. What is the state of innovation in this market? According to report of the American Automotive Policy Council in June 2014: “Chrysler, Ford and General Motors, together, invest more than $13 billion in R&D every year. Each alone spends more on R&D than some of the world’s most famous technology companies.” Innovation is therefore an important part of the US automotive industry. It mainly drives the demand (sales have increased by more than 50% since the financial crisis) and permits them to make their production process more efficient and thus to put a downward pressure on costs (and therefore to remain competitive).
In conclusion, Arrow and Holmes et al. on the one side and Schumpeter on the other side do not especially have contradictory views on the link between competition and innovation, they are just referring to two distinct concepts: the incentives and capacities to innovate. Therefore, their arguments can both be correct in certain markets such as an oligopoly of large firms, and we should expect to see quite extensive innovation in such a competitive setting. The automotive industry in the US is one out of probably many cases that confirms this fact.
References:
[1] American Automotive Policy Council. (2014). State of the U.S. Automotive Industry. Retrieved from http://www.americanautocouncil.org/sites/default/files/State_Of_The_US_Automotive_Industry_2014.pdf
[2] CLEMENT, D. (2008). Creative Disruption. Consulted on 19/09/15 from https://www.minneapolisfed.org/publications/the-region/creative-disruption
[3] HOLMES, T., LEVINE, D., & SCHMITZ, J. (2012). Monopoly and the Incentive to Innovate When Adoption Involves Switchover Disruptions. American Economic Journal: Microeconomics, 4 (3), pp. 1-33.
[4] RITTER, D. (2014). The Auto Industry’s 5 Largest U.S. Market Share Shifts In 2013. Consulted on 19/09/2015 from http://www.cheatsheet.com/automobiles/the-auto-industrys-5-largest-u-s-market-share-shifts-in-2013.html/?a=viewall
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In my humble opinion, the link between competition and innovation can be explained with the remark that innovation is the distinguishing trait of the best competitors: in a multidimensional environment such as what I would call the “real global market”, where phones can be (and thus, compete with) cameras, GPS or notebooks (and much more) and vehicles can run on oil, methane or solar energy (and much more) there is no real, pure monopoly, and almost every company is under the pressure of some competition of sort, or it will be in the future.
Knowing that, the best entrepreneurs are the ones that, even in stable and comfortable times – when sales are good, stable and there are no competitors on sight – are able to lead their companies into allocating founds on R&D, that is to say that they are able to shoulder the pressure of keeping to innovate, reducing the immediate profits in the hope of future gains.
This is not easy feat, since short-run interests are always more tangible than long-run ones.
Nonetheless, “keep innovating” is the only long-lasting principle I would follow in order to maintain (or gain) a dominant position in a market.
It could be possible, with the necessary foresight, to be able to decrease and increase funds for R&D depending on the conditions of the market; the main problem with this approach is that, due to the nature of innovation itself, it’s almost impossible to predict the emergence of a good competitor, and reacting only to already surfaced competitors – that are already trying to sell their innovative products in the market – is probably too dangerous and inefficient.
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In The Tract on Monetary Reform, John Maynard Keynes stated that “in the long run, we are all dead”. Although his original quote was making the case for government intervention, one can argue that it may also apply to monopolies lacking innovation.
When examining the issue of competition and innovation, we should remind ourselves that there has never been such a thing as an eternal monopoly in a market open to competition. Indeed, we can think of many historical firms who established themselves as an “invincible” monopoly in their market before enventually collapsing due to lack of innovation and the idea that they were “too big to fail”: IBM and General Motors are notorious examples of that phenomenon.
With this in mind, one can question the argument that monopolies have lower incentives to innovate than smaller firms. Indeed, the apparent protection offered by barriers to entry in the market always turn out to be an illusion over time and, in the end, monopolies seem to be faced with one tough choice:
– to not innovate and eventually collapse, due to the introduction of an incumbent’s superior, cheaper technology (low uncertainty – low payoff)
or
– to take the significant risk of innovating and cannibalising your business to firmly re-establish your position as the industry leader (high uncertainty – high potential payoff).
In this context, the affirmation that there exists a positive link between the level of competition and innovation does not sound very compelling. Monopolies that seek prosperity in the long run must realise that innovation is – at least in the long run – as vital for their survival as it is for firms in a more competitive market. They should therefore highly value innovation: after all, they are usually well equipped to manage innovative projects, as is mentionned above.
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Based on a scientific literature, it seems to be difficult to prove a real relationship between innovation and competition or monopoly power. Indeed, some empirical researches seem to conclude at the same result which contradicts the Schumpeterian hypothesis that ex-ante market power is necessary to foster innovation.
Indeed, even without looking at the numbers, the bond between innovation, competition and monopoly appears difficult to synthesise through a general law. A first proof is the fact that monopolies are the most of the time very big companies which means that they have much larger resources to invest in R&D in order to innovate. But on the contrary, these big companies, enjoying such a position, fear to fall into a cannibal spiral where their innovative products eat their already market share and confortable position. So even if these monopolies are in an excellent position to innovate, they will may be not willing to do it. There is a trade off between capabilities and willingness to innovate. On the contrary, companies in a very competitive industry will be, by definition, smaller companies ; with smaller resources in order to innovate ; but their willingness to innovate will be much higher in order to differentiate themselves from the others. To conclude that first observation, I think we cannot know which factor will be the prevailing one (capabilities or willingness to innovate) but we can notice that there is a huge difference between them, that they are dependent from the company’s size and that the innovation degree of that company will in one side depend on their trade off
A second observation that I made is the fact that companies’s innovationswill also depend on the company’s structure and culture. Indeed some companies have innovation in their ADN, it is part of their anytime life and so they will be anytime trying to innovate by invent themselves again. That way of acting can be describe as an “incremental innovation” which seems that innovation is a continuous process for these companies. On the contrary, some companies less comfortable with changes will act like a progressing by go steps in order to innovate which is call “radical innovation”. As we can intuitively feel it, the first way of doing favorise much more the innovative creations. But again, here it is not a problem of trade off not depending on the market conditions but that feature will depend on the company culture which is mainly defining by the founders.
In order to conclude, I will say that it seems to me to be very difficult to synthesise the bond between innovation and market conditions through a general law because of the high numbers of factors that can influence it in so many different ways.
Source : http://www.economics.soton.ac.uk/staff/ornaghi/sub-pages/contents/Comp_Innov.pdf
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As the author states, it is very difficult to describe the connection between competition and innovation. Writers and experts have different opinions on the subject.
On the one hand, monopolist seems to have less incentive to innovate. From his position it does not seem to be reasonable to use resources to create something new, because there is nothing more to be won for him. However, in the real world we can observe complicated net connecting competitors, markets, suppliers, technologies etc. Therefore, monopolist on one certain market could be innovative in various ways in order to get new business. He could try to use capabilities gathered in his current business in process of new product introduction or find innovative way to manage the supply chain to decrease production cost. Also, innovation may allow the monopolist to get customers that were not even considered as they chose different products, but referring to the same need. For example, breakthrough in computer gaming industry could attract more people to spend their time playing games instead of use another means of entertainment. Moreover, organizational innovation may have impact on company’s operations and therefore profitability.
Also, I would like to mention the example of the monopolist – Aluminum Company of America used by Joseph Schumpeter. He argues that competition is an ever-present threat and the possibility of losing monopolist position may discipline the company and make it constantly innovate.
Competition seems to be a factor that usually makes companies innovate, but it does not always happen. For example, automobile giant General Motors may be reluctant to introduce its first electric car, even if the company considers electric vehicles as future of automobile industry. First problem might be that if the new technology does not conquer the market, then GM may lose much more than smaller competitors. Therefore, company might want to wait for market response and react adequately. The other reason might be that introduction of the new product puts in question the whole previous business based on gasoline or oil powered engines. Such significant change may cause problems with various stakeholders e.g. suppliers, labor unions, shareholders etc. Moreover, when the company considers the innovation to be easy to be copied by the competitors, it may not consider the profits from the innovation as high enough to make an effort to innovate.
Having considered all mentioned situations, it is hard to come up with one general solution to the problem. I believe that all situations should be analyzed separately. When we focus on certain market and companies present on it, we can be closer to the conclusion on the impact of competition on innovation.
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I’ll start by noting that the debates about the balance between competition and innovation date since the last century. Great names of economics as Joseph Schumpeter and later Clayton Christensen have given great input to this question, and until now, there is no universal agreement in this matter, about a direct correlation between competition (or a lack of it) and innovation. And, in my opinion, the main reason for that is also the worst way to start an answer in economics, which is, “it depends”. In fact, I would say that what defines the positive or negative impact of competition to the degree of innovation, are the specific market characteristics.
As admitted in the article, a monopoly situation will generate larger profits (or larger capacity to innovate), while a perfect competition situation will create more benefits from differentiation (or incentives to innovation).
Regarding the capacity to innovate, which can be not only in form of money for investment, but also knowledge, intellectual property and other assets, is often found in monopolistic (or close to it) companies. These companies will naturally prefer a stable market and may not see sufficient reasons for incurring the risk and the cost of innovation. In this situation the promotion of competition is positive. Even in a concentrated market with only one dominant company, the mere existence of competitors can lead to larger investments in R&D in order to sustain the dominant position.
When it comes to the incentives for innovation, which are maximized in the perfect competition situation, the main question is how to provide capacity for the market to innovate. This can be done by providing patents, subsidise investigation and attribute certifications or prizes to companies who can attain certain degrees (of quality for example).
Concluding, my opinion is that the external environment should be able to provide both capacity and incentives for innovation and the state should be in position of balancing both variables with the legal and financial tools at its disposal. It’s important to underline that both extremes of competition are not positive when it comes to innovation and an intermediary solution should be pursued. To finish is also important to consider that there are other variables that influence the amount of innovation in a market, for example the technological degree.
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The relation between competition and innovation is really complex and it’s not possible to say: “It must be that”.
First, competition is considered to have a real importance in the good economy’s functioning. Indeed, imagine we are not in a competitive market, profits for firms are higher than in a very competitive one but people have an incentive to enter into this market to also make big profits. Imagine now that we are in a very competitive market, profits will be lower but laggard firms will be discouraged to enter in this kind of market by the low profits. If competition increases, people have an incentive to innovate. Thus, the competition’s level can have a positive or a negative influence on innovation.
Secondly, innovation is the way to differentiate himself from others. On the one hand; for small firms, it’s obvious that they have to be more innovative than big one if they want to stay alive but the cost of R&D is important for these firms who don’t have much revenues. On the other hand, large firms have more to lose if they decide to innovate, as explained in the introduction. Industries have to check the pros and cons of each possibility but a firm who don’t innovate is doomed to failure.
Moreover, this relation is also influenced by strategic interactions between firms, market characteristics but mainly governments. Indeed, to regulate this debate, governments have launch, for example, the system of patents. It offers the innovation’s protection but it also maintains the competitiveness of finding another idea that will be better than the first. It’s just one example among other.
To conclude, these two concepts are very important for the economic welfare and depend on many factors. To make their business successful, it’s obvious that firms have to innovate and well analyse the market’s competitiveness in which they are.
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As it is explained in the above, a clear link between competition and innovation is, from a practical point of view, really difficult to establish. As a matter of fact, this link depends on various relationships that differs according to the market environment.
Nevertheless, from a theoretical point of view, as Schumpeter and Arrow are explaining in their theories, a distinction has to be made between the firm capacity and its incentives to innovate. Clearly, larger enterprises are better equipped than smaller ones to do R&D, because of all the reasons that are explained. But I found it interesting to examine deeper the way incentives to innovate depend on the competition on the considered market, as well as on the technological frontier. This is written in the document “Concurrence et innovation en Europe, Le dilemme de la compétitivité” by Jean-Luc Gaffard . This paper outlines that the assumption that firms with more market power (monopolies in particular) have smaller incentives to innovate than firms facing a higher degree of competition is a little too simplistic.
The model that is explained has been written by Aghion and Griffith in 2005. It considers two main cases: when there is a leader and a few oligopolists, and where there is a well installed firm which is threatened by a newcomer that wants to enter the market.
This model is based by looking at firms regarding their distance to the technological frontier (which is defined as the most advanced level of technological research. It is the set of the most efficient existing technologies, see sources ).
In the first case, when there is a leader and a few oligopolists, a high competition has different effects depending on their distances from the technological frontier. If firms are far away from it, they will not be able to imitate the new technology, so here the competition is reducing the incentives to innovate. However the firms which are on the technological frontier have the possibility to escape from competition by introducing a completely new technology.
Let’s examine the second case, where there is an installed firm and a newcomer. When an entry happens, it is at the technological frontier of the moment. If the newcomer manages to enter, he becomes therefore the new leader, unless the installed firm moves the frontier. In time of competition, when the entering probability is increasing, the expected returns of firms which are not on the frontier are decreasing. Therefore, those firms which are not on the frontier are discouraged to innovate: there is a discouraging effect. Nevertheless, the firms on the technological frontier have a real incentive to innovate, because if they don’t, they will lose their leader position to the newcomer. Those firms have thus an incentive to innovate to escape from competition.
In conclusion, the point that I wanted to highlight here is that you cannot just simply consider that monopoly have smaller incentive to innovate that firms facing a high degree of competition. It is true that the competition-innovation link depends on the type of firms which are on the market, but it depends also on other factors, such as the technological barrier at the moment and the entering probability for instance.
Sources:
Gaffard, J.-L.. (s.d.). Concurrence et innovation en Europe, le dilemme de la compétitivité. Université de Nice-Sophia Antipolis, IUF et OFCDE-DRIC.
Wikipédia. (2014). Frontière technologique. Online http://fr.wikipedia.org/wiki/Fronti%C3%A8re_technologique, consulted on the 27th of October.
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I think the link between competition and innovation is real but it depends on many factors. A first factor would be the sustainability of the products on the market. Are the products sustainable or does the technology evolve constantly? If we are the leader on a market where the product doesn’t evolve, we have no incentive to innovate, just to keep producing the same product to keep our market shares (Blue ocean). But if the technology of our product evolves quickly, we have to manage to innovate before the others to keep our market shares (Red ocean). Managers must focus on short-term benefits but also on long-term benefits, which implies to consider that there is a constant danger that another firm innovate before you and steal all your market shares.
From this point of view, it is understandable that Microsoft doesn’t see any threats in its market because it is the monopolist. If Microsoft doesn’t innovate, nobody else will be able to introduce a new system and to implement it on all the computers served by Microsoft so why would they spend money and time in researching new innovations. The only incentive they have to innovate comes from the customer’s expectations because they must deliver a product that is adapted and which evolves with the customer’s needs and it is the same for all monopolists.
On the contrary, little firms that want to enter in the market face high competition and have to differentiate themselves by innovating and proposing new products. Innovating is the best way to remove entry barriers and take market shares in a short period of time.
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The mutually influence between competitive environment and innovation cannot be simplified as a worldwide generalization. It’s more complex than we can expect because all the innovation and market variables should be analyzed interdependently.
If we assume a one-way relationship between both concepts it will induce a dilemma. Innovation becomes more likely in a competitive environment after which it could lead, through its competitive advantage, the company to a partial monopoly and this monopoly will decrease in the competition… To summarize this proposition we can say that competition induce a decreasing in competition market, which is illogical!
First, the original goal of innovation are not the same in different companies. On one hand, we have the companies that develop in the expectation to commercialize it late; on the other hand, we have the companies that see through innovation only a financial goal. In our legal patent system, we have seen emerge much more companies with a financial goal (amongst which patent troll)
The reason to make this distinction is to mark a difference on the influence of innovation on competition. We can see a bad competition emerge from innovation with a financial goal that create fear, pressure and have a trend to reduce the innovation… An example of this is the pharmaceutical industry: we can see that their revenues, registered patents always grow but in term of therapeutically applied innovations it’s much less efficient. But we can also have “good” competition emerging from small and autonomous innovators. For example, “IT” innovations emerge every days, everywhere and induce a more proportional growth in total welfare and innovation.
Concerning the effect of competition on innovation, I believe the intensity of the competition can be focused. Too much competition will probably slow down the innovation because of the low expectation to recover their expenditures whereas too few competition doesn’t give any incentive to innovate since the company doesn’t need to gain competitive advantage on competitors. Which is why favoring innovation depends of a precarious balance between need of competitive advantage and chances of payoff, both of which depend on the competition of the company’s environment.
Outside of need of competitive advantage and financial aims, I’m wondering if an innovation could be developed without commercial objective but lead to a modification of the competition in a market?
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The link between competition and innovation is a fact. During a speech for the Fordham Competition Law Institute Conderence in 2012 (http://ec.europa.eu/competition/speeches/text/sp2012_05_en.pdf), the European Commission states that the competition drives innovation because it forces the companies to cut their costs and therefore, to innovate.
The perfect competition is supposed to lead to a social optimum. It could be said that the innovation would also lead to social welfare, but it is not always the case.
Indeed, I think innovation cannot be only linked with competition; other factors, like taxes or externalities, can force a company to innovate or not. This is why the relationship between both is hard to explain. A lot of other dimensions are taken into account by companies to make their choice. As the market is not a lab, it is impossible to neutralize all the other factors and therefore see and understand the real relationship between both.
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In order to create incentives for firms to innovate, firms have to capture some profit from their innovation. The larger is the extra profit they can generate, the larger will be their incentive to carry on R&D. Importantly, the structure of the market affects the profitability calculations.
Some economists have argued that some monopoly power is necessary to provide incentives while other claims that rather a competitive market is essential.
Schumpeter supports the fact that some monopoly must be tolerated to obtain progressiveness. In “Capitalism, Socialism, and Democracy “, Schumpeter stated that: “But in capitalist reality as distinguished from its textbook picture, it is not [perfect] competition which counts, but the competition from the new commodity, the new technology, the new source of supply, the new type of organization …competition which strikes not at the margins of the profits and the outputs of the existing firms but at their very foundations and their very lives.”
Scherer and Ross developed a model of R & D rivalry in their book “Industrial Market Structure and Economic Performance”. They highlights the conflicting incentives that market structure provides for innovation. In one hand, more rivals tend to stimulate more rapid innovation in order to be first with a new product and benefit from the disproportionate rewards of being first. In the other hand, more rivals split the potential benefits into more parts, making each firm’s share less.
In his book, “Economics of Regulation and Antitrust”, Viscusi discusses whether monopoly promotes or deters innovation. The question is whether a monopolistic will continue to be dynamic in terms of its innovative efforts. It is necessary to identify its incentive to innovate. The tricky point stresses in the book of Viscussi is to know if “because of the lack of market pressure, the monopolists would be spurred on by the prospect of capturing all of the gains from innovation that a monopoly can obtain, whereas a firm in a perfectly competitive market would lose some of the benefits of innovation as its innovation is copied by the competitors?”
The incentive to innovate for a monopoly is the profit increase he gets from the innovation. We can compute this by subtract the pre-invention profit from the new profit. When evaluating its increases of profit –and therefore its incentive to innovate- the inventor in the competitive industry does not need to subtract anything. With some graphs, showing an innovation consisting in a decrease of marginal costs for the innovator, it is straightforward to show that the incentive is greater in the competitive industry than in the monopoly. Tirole has described this lesser incentive in monopoly as the replacement effect. “The monopolist gains less from innovating than does a competitive firm because the monopolist “replaces himself” when he innovates whereas the competitive firm becomes a monopoly.”
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There are two ways to consider the link between competition and innovation. One is that competition has positive effect on innovation, the other is that competition has negative effect. Obviously, in the same period of time and the same economic environment, they cannot exist in the same time.
When we talk about competition and innovation, Apple and Samsung are always mentioned as good examples. We look back to last two decades, people only used basic cell phones but smartphones. At that time, Apple and Samsung worked in different electronic industry. Apple focused on personal computers. Samsung mainly produced household appliances. There were not almost any competition between them. However, with internet technology developing, they become each other’s the biggest competitor in smartphone field now. In this case, IT innovation stimulates competition.
However, in smartphones competition, it’s easy to realize that big companies have more superiority on innovation. Actually, in the US, Apple and Samsung have over 65% proportion of the smartphone market. Every years, Apple launches a new iPhone and Samsung also launches its new smartphones at the almost same time. Both of them have new innovation in their products. In this case, Competition stimulates IT innovation.
In a competitive market, Inter-stimulated relationship is between competition and innovation. And innovation is the only way to let which company can continually compete with other rivals. Last decade ago, Nokia was the No.1 mobile producer. You can its phones everywhere. Unfortunately, due to the evolution of phones, less and less people bought its phones and it has a great deficit over the ten years to early 2014. Eventually, it was bought by Microsoft. From this amazing news, we can understand that innovation is the most important measure on competition. As long as a company lost its own power to innovate, it would be soon obsoleted.
Innovation is such an important thing but not all of them can be accepted by the market. For instance, Galaxy Tab S, which is made by Samsung, has both tablet and smartphone functions. Even though people like a big screen, Galaxy Tab S is too huge to carry. So, the sales amount doesn’t reach the expected level.
In conclusion, innovation connects closely to competition. Innovation is the greatest motive power in competition. Under relatively fair competition (we don’t consider original capital), companies have more positivity to innovate. That is the reason why more and more products were created in faster and faster speed.
Reference:
http://en.wikipedia.org/wiki/Apple_Inc.
http://en.wikipedia.org/wiki/Samsung_Electronics
http://www.comscore.com/Insights/Press-Releases/2014/3/comScore-Reports-January-2014-US-Smartphone-Subscriber-Market-Share
http://www.bbc.com/news/business-23940171
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I agree with the quote explaining that monopolies have fewer incentives to innovate because they face less competition. Indeed, they face a lower threat of companies finding an innovation that could harm their position as leader. But, on the other hand, a monopoly is never alone on the market, there are always competitors (be it indirectly or smaller actors). I think companies have to continue to innovate to be sure they keep their comfortable position of market leader and to avoid being surprised by a competitors’ innovation.
Let’s look at the examples history has to offer. And for this part, I would like to refer to The Innovator’s Dilemma of Clayton Christensen. He says companies performing well in one generation of innovation, have troubles coping with the next wave of innovations. I think this can be explained by the fact that good performing companies rest on their laurels and do not see the upcoming danger. They think they do not have to innovate because they are the market leader and as explained in the text, they do not want to cannibalise their sales.
When we look at the example of Kodak for instance, they were performing pretty well in the camera business until the day of the digital camera came. They did not see the importance if this trend and did not invent enough. We all know how they ended…
The same can be said about Sony’s Walkman and the MP3 innovation and the Nokia and Blackberry case with the advent of smartphones.
So, when we look at Steve Jobs quote (2004) from the blog post: “what’s the point of focusing on making the product even better when the only company you can take business from is yourself?”, I do not agree with him (cfr. the examples given earlier). Additionally, in the case of Apple, I think their position on the market has deteriorated compared to a couple of years ago. An Iphone was seen as a real revolution when they started and no other company could provide a similar technological phone. But, when we look at the market nowadays, Samsung has grown and became a decent competitor of Apple (http://bgr.com/2014/08/25/galaxy-s5-vs-iphone-5s-sales-q2/). Some people even argue Samsung phones are better and more powerful, and at the same time cheaper than Iphones. A company such as Apple with a comfortable position in the beginning is facing thus more competition and who knows where they will be in a couple of years? Both actors also face fierce competition of other emerging companies and estimations say both tech giants will lose substantial market share in the upcoming years (http://www.ibtimes.com/apple-samsung-smartphones-projected-suffer-significant-drop-market-share-2015-1655794)
If we look at Apple’s portfolio, we can see they have created 3 real innovations: the Ipod, Iphone and Ipad (and maybe Itunes). But is the Iphone 6 so different than the Iphone 5? I personnaly do not think so. If Apple continues to bring new Iphones, Ipods and Ipods without substantial innovations, maybe more people will move to the competitor and they will start losing substantial market share.
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For the past few decades (starting with works of J. Schumpeter and K. Arrow) the question of interaction and mutual influence between innovation and competition remains the focus of the analysis of economic growth, including research projects, current agenda of public policy, and the practice of innovation. The relationship between competition, innovations and economic growth in the different market types (monopoly, oligopoly, perfect competition) have been evaluated by various authors using both theoretical approaches and empirical data. Therefore the results of such researches are often completely contradictories.
From my point of view it’s not always the case that competition creates incentives for innovations. One of reasons of this statement comes from the nature of innovation. It’s always risky and costly to innovate, moreover firm never can be sure that it will receive enough profit. So in the situation with a lot of small competing firms one could find more reasonable not to take risk of innovation (and go bankrupt) but stay with not big but stable profit. In addition, as we can see from the article, small firms with low market power could simply don’t have capacities to innovate. Other point is once the innovation is in the market, competitors could find various ways to use it or simply to copy. This problems suggest that the right government intervention is needed to maintain incentives for innovation in the competitive market (such as subsidizing, creation of the strong legal defense for innovation etc.).
I believe that in monopoly situation firms have more incentives to innovate. One of the most important incentive is to avoid new firms entering the market. In the fast growth of informatization and globalization, monopolist with significant market power and large capacities risks to lose everything if its product stops responding constantly changing consumer demand. Another good incentive for monopolist to innovate is that normally it has nearly all the demand. It means that it risks less that innovation will not be consumed by its customers.
To sum it up, I want to say that competition on way or another affects the innovation process but the character of this effect varies depending on many factors and circumstances.
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As we can read in this article, we can’t ignore a link between innovation and competition but it’s important to know what is the nature of this relationship. I will try to explain my own opinion of this interesting topic by seeing the situation of innovation in 2 different levels of competition; a competitive market (high level of competition) and a monopolistic situation ( no competition at all).
In a competitive market, if a company want to live and thrive, the firm has to innovate a lot. Let’s see a situation where a company in a competitive market don’t innovate and continuous to try to sale this product. In this situation, others companies will innovate and your product will quickly become exceed. Indeed, customers will finish by choose the product which is better and the companies will go bankrupt. The competition (forced by customers) forced actually a firm to innovate.
A company with a monopolistic situation and a nice product have, during the first period of time, no interest to innovate. Indeed, a product of the monopole is working well and trying to put a new product on the market will maybe do some cannibalism on the first product. That situation isn’t desirable for any companies. In a second period of time, any company have to innovate and evaluate to a new product. Indeed, the product of monopole has, such as every product, a life cycle. This situation of innovation is not push by competition but by another factor which has also link with innovation.
In conclusion, I think that a big link between competition and innovation exist. Without competition, companies will actually take more time to innovate. Firms will innovate when, for example, a product has finish is life cycle, but not by the cause of innovation. We can clearly say that competition is one of the factors which push any companies to innovate. This situation is good for the market and the customers. For me, the nature of the link between competition and innovation is the same as time and innovation: This is a way to encourage change and innovate in a company.
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We may think that the relationship between competition and innovation is easy to find. Intuitively, we can say that the more firms you can find in a market, the more they will be in competition, and therefore, they will have an incentive to innovate. This statement is not true and the link between competition and innovation is much more complex than it seems.
First off all, the company size is an important factor. Innovations usually involve important research and development costs. These research and development costs are sunk costs because they do not vary by the quantity that is produced. It is easier for a large company to spend money in research and development because large companies have more financial resources than small one. Moreover, a large company can also minimize risk by diversifying the research and development project. Finally, large companies will have more incentive to invest in innovation because the expected profits are more important. Indeed, larger firms produce usually more than small one. They have more customers, better distribution circuit, etc. For all these reasons, we can assume that the size of a business could be positively correlated with innovation.
Secondly, the market power concept is also important. Often, for an innovation to be accepted by the market and in order to make people use it, innovation must have a minimum number of people who use in the beginning. It is therefore important that the company has enough market power to impose his idea to market. For example, a new type of computer keyboard was invented a few years ago. This new type of keyboard allowed writing faster. The innovation was good but it was never adopted by the market because no firm has enough market power to impose this innovation. So people continue to use the old keyboard (azerty or qwerty) although new was better.
In conclusion, the relationship between competition and innovation is more complex than it seems. It strongly depends on many factors that are unique to each business, market, etc.
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As described in the article of Michael L. Tushman and Charles A. O’Reilly, there is a distinction to make between two types of innovations – or as they call it – changes.
A firm can never stop to innovate whether products or processes innovations. They can do it smoothly with incremental changes or hardly with revolutionary change.
First, a firm like Microsoft must keep in mind that if they want to stay leader on a market, they will have to add exclusive features to their product once they get copied by other firms.
That is one of the first steps of incremental change, and it doesn’t threaten themselves (there is no risk of cannibalism there).
Secondly, once the market gets to maturity, firm will have to fight on the costs.
That is one of the last steps of incremental change, and at this point managers should really begin to think about a revolutionary change.
Revolutionary change is one way for small organizations to become big players, but – as it is said in the article – it can be a problem for big firms because of the cannibalism.
Managers of old-fashioned products departments have no incentive to encourage the launch of a new product, led by another department.
So, here we see that we can also have conflicts within the same organization, not only cannibalism.
In conclusion, according to us, innovation depends on the level of competition but also of the forecast of revolutionary changes.
Firms like Kodak were aware of the competition, but had not foreseen a new technology coming, which led them to bankruptcy although they were market-leaders.
So, organizations should keep on innovating with small on non-perturbing changes (features,processes,costs,..) but also work on new technologies within the R&D department if they don’t want to be expulsed of the market once a big change happens.
Finally, launching a brand new product as a leader can be a success as well as a failure; big companies like Microsoft should not put all their efforts in those new products.
Source : “Ambidextrous Organizations: Managing evolutionary and revolutionary change” , Tushman M., O’Reilly C.
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Even if I would intuitively say that less competition leads to less innovation, I don’t think we can say that there is only one of statement that is true. For me, it depends on the market we are looking at.
Let’s take a case were a firm is in a temporary monopoly, because of one major innovation they found, that is actually patented. They’re enjoying the monopoly profit, but when the patent will end, competitors will be able to enter the market. If they don’t innovate, they will lose market shares, so I think we can say that there is a certain incentive to innovate here.
Now, let’s look at a situation with a natural monopoly, and have no direct competitors. If everyone is used to a certain product, it has already been the case where a firm try to innovate, and consumers didn’t want to change their habits, and rather stay with what they were used to. Invest money to create something new would not be profitable in that case, and it’s an incentive to not innovate.
But without thinking about the market, I agree with the article when it says that we also have to think about the “capacity” to innovate, without only focusing on the “incentive” to innovate. Because there is certain situations where firms could have the incentive but not the capacity (market shares not big enough, not enough money to invest…) and also situations where it is the opposite (a situation of cartels/ tacit collusion).
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There can be several driving factors behind innovation brought about by firms. One important factor among these is competition, but to establish a relationship or the nature of effect seems to be the tricky part. A monopolist can easily earn huge profits without bringing about any innovation. If there is no firm to challenge the market a monopolist is operating in, there is no incentive for the firm to invest large sum of money in R&D and to deal with the various forms of uncertainty related with innovation. The logic seems pretty simple economics but has a fallacy. There have been several instances of firms operating in near monopolist environments that have brought about innovation, some have been successful and some failed miserably. APPLE is an example of a firm involved in continuous innovation despite having near monopoly in some product segments whereas XEROX produced gem of a product in photocopy technology but fell subsequently.
While the behavior of a monopolist in bringing about innovation to the market is difficult to ascertain, the effect of stiff competition on innovation is almost certain. Firms in a competitive market have to innovate, be it in the area of new product, new idea or even a simple case of incremental innovation where the impact is on increased productivity or reduced cost of operations. The effect of competition is visible in situations where big firms with access to large amount of capital and resources acquire smaller firms in the hope of fostering innovation and using the products and services of these smaller firms. Classic example of the above situations is the consumer electronics sector, particularly the mobile, tablet and computer segments. There have been several acquisitions by Apple, Google, Samsung and all have been working hard to bring about innovation in various product segments.
To summarize the argument, it is evident that companies have to bring about innovation when they face stiff competition. Also, companies that enjoy monopoly will have to innovate to enjoy profits, if not today then tomorrow because it is next to impossible to enjoy a monopoly with the same product/service for a long duration in today’s extremely competitive corporate world.
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How the article stated, we can differentiate the capacity and the incentives to innovate.
In the side of the incentives, after thinking about it, my common sense tells me: why would a firm, who owns all (or almost the entire) market, want innovate? Innovating has costs and also risks. Furthermore, the most of the profits obtained by introducing an innovation in the market will be cannibal rents for the monopolist, or what is the same, customers that the new technology have “stolen” to the old technology. Following this idea, the introduction of a new and novel product by a firm which enters in a perfect competitive market would have more benefits because all the rents obtained will proceed of the old technologies of other firms. Even so, the larger firms innovate.
In my opinion, an important factor that influence the more or less willingness to innovate is the market in which the firm operate. A market where the products get obsolete in a short period of time implies that the firm which at the present time is a monopolist can lose his dominant position if he does not invest in R&D. This kind of market press the monopolist to innovate and improve his products for fear of other firm take more market power. Ultimately, in these markets, innovating is not an option that you can decide not take if you want to be the leader.
To sum up, I have the solid opinion that the competitive markets are the perfect ground for innovation.
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The articles provide an interesting viewpoint into the relationship between the level of competition and innovation. Going over the various views that have been put forth, it indeed seems that the relationship is very complex and depends on a multitude of factors.
On an intuitive level, if we observe the world around us, it seems that there is a positive correlation between the two – more the competition, more is the innovation. Take for example, Apple – one of the giants of today. It has been constantly innovating over the past decade, bringing in new technology after another. This has seen an increased growth in innovation overall over the past decade – phones today are leaps and bounds ahead of what they were a decade back. Handset manufacturers like Samsung have been equally adept at innovating and there has been an intense competition among the different market players as each tries to best the others ( Average profit margins have been on the decrease for this industry). This seems logical as well – you have a greater incentive to innovate in face of greater competition because the gains are much higher and if resources are made available to you (VC markets are more developed now, and there are higher chances of resources being made available to smaller companies today), you can overcome the ‘capacities to innovate’ barrier as well.
But, conversely, if you take a look at Google, another prime example of innovation leaders, you observe that it faces very low competition from others – very few players in the search engine market. In spite of this, it has not reduced its commitment towards innovation and has been almost trying to outperform itself every year.
Looking at the two examples, I feel that it is not only the present market power of firms that matters, what is equally important is the kind of threat they perceive from others. In today’s world, enjoying monopolistic power has become extremely difficult especially without Government assistance (through imposition of tariffs or some other devices) in view of all the anti monopoly and anti trust rules and regulations. Given that information dissemination is faster and access to capital and resources much easier than before, threat to any company enjoying greater market power is higher today than it was before. For a company in such a situation, if it perceives great threat from competitors, it has a greater incentive to innovate even though theoretically it should have a lesser incentive to innovate since it enjoys significant market power. Companies like Google are therefore innovating heavily and trying to ‘lock-in’ customers by building an eco-system of services.
Overall, to sum it all up, I feel that competition and innovation are positively correlated. Companies are more likely to innovate when they perceive threat to their position from the outside world. Left to themselves, they do not have much incentive to innovate and market efficiency might actually go down as firms might shy away from acting in social benefit. The counterbalancing force of ‘capacities to innovate’ is slowly losing its weight as firms today find it much easier to gain access to resources required for innovation.
Much of the above is summed up in the beliefs of probably two of the greatest innovators of recent times – Steve Jobs as indicated by his quote above and Andy Grove, as indicated by his famous mantra, ‘Only the Paranoid survive’.
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In my point of view, it’s impossible not to notice that there exist a positive correlation between competition and innovation. It could seems obvious, but I’d like to open my comment with a fact: competition drives innovation, in the making process of products and in products themselves.
There’s plenty of positive examples that illustrate how enforcing competition rules -whit that meaning a lot of different policies, from antitrust to the breaking down of the free market barriers- can support innovation. Liberalization is probably the most common one. In fact, it’s easy to notice how many improvements companies have made since a specific sector, let’s say telecommunications, has been open up to competition, and how much better off the consumers are.
Telecom is an often-used example, and the fact that the step was usually made from a monopoly to a good-grade of competition market makes it a perfect case-study.
Through a series of regulatory measures and antitrust enforcement, it was made possible for new companies to access the networks of incumbent operators (often monopolists), and that led to a rapid development of a wide variety of innovative technologies (the smartphone’s market is here to tell us how big the impact of those technologies has been).
Another good example of how innovation has been driven by competition is the transport sector, particularly the air-transport. Since low-cost companies entered the market, and enforced an undertaking policy, the incumbent firms were forced to response with lower prices and better services, both of which are the result of an innovation process (increased use of Internet in air travel services, newer and more fuel-efficient aircraft, construction of dedicated low-cost terminals).
On the other hand, cartels are a perfect example of how a lack of competition undermine innovation. When two or more firms create a cartel, the monopoly-like situation that comes up represent a significant obstacle to innovation, leading the firms to act irrationally when it comes to R&D -not to mention the drop in productivity by the cartelized firms- and often extend the life of obsolete products, again leaving the consumers worse off.
Another reason why cartels (the exact opposite of competition) harm innovation is that under a cartelized economy the entrance of new subject -frequently carriers of innovation- is artificially made hard by an unfair use of the power incumbents firms have.
So, in the light of what I’ve said, I think that to obtain and maintain an efficient economic system it’s fundamental to respect the rules of a fair competition. In fact, even if it’s true that competition drives innovation, it’s also true that enforcing the system of laws that regulates competition is the key to an healthy and well-functioning economy. An essential key-role is played by antitrust authorities, states’ policies in support to new and young firms facing the market and, last but not least -especially in the nowadays worldwide-connected economy- an efficient and integrated set of rules that applies for everyone, everywhere.
References:
International Antitrust Law & Policy: Fordham Competition Law 2012
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In this comment I am going to give my opinion on the debate on the link between competition and innovation. One argues that competition tends to more innovation and others claim that monopoly provides more innovation than competition.
My opinion is that competition brings incentives for innovation. Indeed, in competitive situations, innovation is a mean to reduce costs and to produce a better product than the competitors.
In order to illustrate my point, I will take the example of a monopolistic situation which has been transformed in a competitive situation and I will compare the impact on incentives for innovation between the 2 situations. The example is the liberalization of the telecommunication sector.
Before liberalization, Belgacom was the only telecom operator in Belgium and during years we have been able to observe that no major technological changes happened.
In the telecom sector we can point out that the liberalization of the former monopoly sector was a major success for innovation. Liberalization allows new companies to access the networks of the incumbent operators and the increasing competition lead to faster development of innovative technologies (such as data transfer accelerations through optic fibers). Moreover, arrivals of new competitors have forced the former monopoly to innovate in order to keep its leader position
.
We have taken the competitive situation into account but another important point must be considered: the difference between the incentives to innovate and the capability to innovate. In my view, when we talk about the competitive situation, we rather talk about the incentive to innovate while the capability to innovate is more linked with the size of the firm. Just to recall, Alter (2000) says that innovation is about 2 things: newness and change. Generally, small firms generate a lot of ideas but it’s more difficult for them to convince people and make change happen than larger ones. In competitive situation it’s more likely to have small and larger firms and a larger capability to innovate.
To conclude, my point of view is that competition imply more innovation but establishing a positive relationship between innovation and competition is not as simple as that. Indeed, it is highly context-dependent. For instance, newness, which is a part of innovation, is a relative notion. What is new for one person is not always new for another.
References: Alter, N. (2000) “l’innovation ordinaire”. Quadrige. Paris : Presse universitaire de France, p. 8 ; de Brabandere, L (2007) The forgotten half of change, Kaplan, Chapter 3.
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When we talk about innovation, we talk about something new that is launched on the market. Something that others didn’t think about, a breakthrough among what already exists. Innovations are essentials for the welfare of economy and for the development of new ideas. But, when Innovations go up, more and more companies want to follow the trend and mimic what’s coming on the market. From this point we are wondering if innovate influence the competition of if compete challenge the innovation’s wave.
As far as I am concerned, the nature of the bond between competition and innovation stays completely vague and indefinable. Both have their influence on each other and try to find a dynamic equilibrium, but sometimes one takes the lead on the other.
However the situation often ends in the same way namely that large leader companies are always the ones that end up competing each other to get the most market share; while small businesses that can’t face these trendsetters try to survive in another way.
Indeed, large firms have all the financial resources they need to launch their innovations on the market. Moreover, due to their expertise and their huge amount of production, they have the possibility to be more cost effective than the small ones. Nevertheless, these last ones, thanks to their size and their influence, have pretty nothing to lose in case of failure; while large corporates bet their brand, their reputation and a huge amount of money on the table.
From the light of what I have just said, it seems, and especially in the 21st century, that the race for innovation rages increasingly heavy these last years; as well as competition between firms regardless their size. When a business tries to take the lead with an innovation, others compete fiercely to catch up it. Conversely, when there is a fierce competition between firms, it locks the market for smallest to let biggest fighting for the market.
It seems obvious that the link between Innovation and Competition is well present but to say that is positive or negative, I think it depends on the situation in where we are positioned.
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Controversy about the relationship between competition and innovation exists for a long time.Joseph Alois Schumpeter first proposed it in his book《Capitalism,Socialism & Democracy》.In this book,he supports that large enterprises and monopoly market play the pivotal role in the incentives to innovate.However,Kenneth J.Arrow proposed a distinct viewpoint in his thesis in 1962.He thought that monopoly may cause not only static welfare loss,but also slow the technical progress.Actually,the relationship between competition and innovation is very complex.I want to analyze how the market structure affect the innovation though four categories of market structure ——Perfect competition market,Perfect monopoly market,Monopolistic competition market and oligopolistic market.
In the perfect competition market,enterprises should enhance their competitiveness in order to survive in the fierce competition.Because,to a great extent,the competitiveness of a company depends on its innovation ability.So continuous innovation becomes the fundamental means to improve the competitiveness of enterprises.However it does not means that the higher level of competition is more conductive to innovation,because innovation need a certain capacity and conditions.In addition,the complete information in the perfect competition make the innovation seems like public goods.Which means that the innovation is easy to reverse engineer because the company lacks the monopoly power to maintain the benefit of the innovation.So in this situation everyone want to be a imitator with lower cost and smaller risk instead of being a innovator with higher risk.Although the perfect competition market has high efficiency,but its precondition is all manufacturers producing the same goods,the only way to compete is changing their price.So in this environment,innovation seems not so important for a company.Meanwhile,manufacturers in the perfect competition market are relatively small-scale,so they do not have enough capacity to innovate.
Moving to the perfect monopoly market,there are two main differences between it and perfect competition market——the enterprise scale and the monopoly power.As I mentioned above,the innovation needs a certain capacity and take on a certain amount of risk.So in general,the companies in the perfect monopoly market are large-scale and have enough capacity to innovate.On the other side,monopoly power affect the earnings persistence of innovation.It means that the higher monopoly level can make the company prevent other competitors enter into the market,therefore,they can keep the secret of the innovation easily,just like Schumpeter said,
“The large-scale establishment or unit of control must be accepted as a necessary evil inseparable from the economic progress which it is prevented from sabotaging by the forces inherent in its productive apparatus. What we have to accept is that it has come to be the most powerful engine of that progress and in particular of the long-run expansion of total output……In this respect,perfect competition is not only impossible but inferior,and has no title to being set up as a model of ideal efficiency.”
Even so,the large company still has lower incentives to innovation,because they can still earn the superprofit without the innovation.
Then,in the oligopolistic market,a few large firms control the supply of majority of products.Although there are small differences among their products,but it still exists the threat of substitutes.And because they can not own the whole market,so they trend to expend their reach through the innovation.However,on the other hand,oligarchs can ensure their high profits from the current products,so they do not have enough incentives to innovation,because frequent innovating may cause the creation destruction.
Finally,in the monopolistic competition market,fierce business competition happened among companies.Meanwhile,companies in the monopolistic competition market cannot maintain their high revenues as long as other two monopoly markets.So they have high incentives to innovate and their innovation cannot be restricted by other companies due to the specific characteristic of this market.It means that when a company has a technological innovation,it will be put into production immediately to get the monopoly profits.That is the reason why innovating happened frequently in this market.
Though the above analysis,I think the market structure which conducive to the innovation is the structure between perfect competition and perfect monopoly.Compared with the oligopolistic market and monopolistic competition market,we can see that high degree innovating happened in the former and the innovating happened more easily and frequently in the latter.In my opinion,moderate competition is beneficial to the innovation.
Reference :http://digamo.free.fr/capisoc.pdf
http://en.wikipedia.org/wiki/Market_structure
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Although the relationship between competition and innovation is not simple, it is possible to state that competition is the engine of innovation. Companies must learn to innovate efficiently to offer bring new products/services that meet the needs of the customers. It is necessary that the companies innovate, the world is moving very fast and every time people have new needs, that is why it is necessary for companies to develop new, improved and differentiate products.
In the business world, innovation is not made for fashion or for a will, but for necessity. The innovation is a determinant of the sustained growth of companies. They invest in innovation because it is the best opportunity to increase market share, reduce production costs and thus increase profits. Today, innovation is one of the most effective business strategies to achieve added value and to ensure the firm’s survival in increasingly demanding and global markets.
There are several reasons to suggest that innovation is a need for any company that aspires to continued success: It is important to note that customers become more sophisticated, they are not willing to resign higher levels of satisfaction. Also, some competitors are focused on imitation, implying decreasing profit margins. If firms do not offer new products, in the end of the day, they will go to bankrupt due the price competition. Moreover, in many cases the product’s life decreases while the costs are increasing, then this kind of firms could improve its business results by bringing new solutions (products) to market.
In this world, if you are not proactive then you must be reactive. If there are possibilities for innovation in the sector, surely it will be covered by someone, and then even more competitors could appear. This situation could be a great risk for the stability and survival of old companies. Then, the need to innovate it is very profitable, some studies show a relationship between innovation and better financial results.
The internationalization/globalization of markets, new technologies, opportunities and powers, are transforming markets and competition. Any change requires strategies to take advantages from this change. The increasing competition makes the innovation be a key aspect, because it should help to build competitive advantages. From here, we can claim that successful companies are characterized by innovation.
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After reading a few papers about the topic, I have decided to base my comment on a paper written by the CPB Netherlands Bureau for Economic Policy Analysis called “The relation between competition and innovation: Empirical results and implementation into WorldScan”.
It is undoubtable that the impact of competition on innovation is hard to monitor and benchmark. Most empirical studies have had to slim down their models in order to make it both accessible and credible. On the other hand, many papers describe themselves as too restrictive, not encompassing the entire scope of the situation.
The paper I am basing my comment on is quoted as being one of the most complete analysis about the bond between competition and innovation in OECD countries. While it answers many questions and is a pretty strong advocate to the fact that competition drives an industry to being more innovative. It also leaves grey areas such as the reason why it differs for different industries.
The nature and extent of the innovation can be explained by various factors, keeping a competitive edge in many sectors means offering added value on products and services or producing said products at a lower price. Both are solved by a innovation driven long term strategy. If competition pushes firms to innovate then they will with the shadow of a doubt end up weed out the firms that cannot follow the pace which in terms is good for the market.
While it cannot be denied that competition drives innovation, to me, it feels like the impact is either exagerated or that most papers don’t take into account that even if an industry isn’t competitive, firms within that very industry have to innovate to keep their market shares whether or not there are new comers in the market.
Source:
http://www.ecmodels.eu/index_files/Relation%20between%20competition%20and%20innovation.pdf
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This question seems quite complex indeed. The number of different points of view can illustrate it. Like lots of question to which you would just say “of course!”, there is so much more to think about in order to find an appropriate answer.
Like said before, I think that several factors impacts this relation between competition and innovation and not in the same way. I will decline my idea of this link according to three factors that are the most critical according me; corporate culture and human resources and the strategy.
I won’t discuss the capacity question because I think that my point has already been made by the others (big firms benefits from bigger budget but today’s technologies make innovation reachable from most of creative and entrepreneurial companies).
So here are some elements to discuss the incentives a company has from its market situation:
– Every companies develops its own culture. This culture is a drive of beliefs and behaviors aimed to be shared by all the employees. That means that, whatever the market looks like, the culture will determine the level of innovative production. Furthermore, as the firm has a monopoly position, it can tend to have a complacent behavior as explained in Tushman’s paper : “Ambidextrous organizations”. Then, culture is printed by a kind of autosatisfaction that keep the company in a bubble, ignoring the market and eventually, at some point, competitors invade the market and its to late.
– Changes are challenging and pushes employee’s comfort zone. Human resources are therefore essential to be innovative and compete. According to their reaction to changes, a firm can be either defensive or offensive. When your managers are dynamic, looking to renew themselves and to have an impact, your company is offensive and won’t wait for competitors to express their entrepreneurship. In a defensive atmosphere, competition will be a trigger to innovate.
This defensive / offensive side can be also defined in the company strategy; innovation can be one the goals. It then leads to aligning the whole organization in the idea to “be innovative”. Again, in this case, it is important to keep being cutting-edge no matter the economic environment.
In conclusion, I would say that if innovation is one of a company features, then competition can have a slightly influence on their seek for innovation. In a more passive position, competitors can represent the incentive that we shake a company to reach a higher level of innovation, in the only goal to compete. In this last situation, I think that they ability to innovate is limited because of the state of mind.
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The argument put forth in the article that industries with a lower degree of competition should see lower innovation seems quite evident and logical. On the surface, there may seem to be no incentive for a firm in a monopolistic environment to bother about innovation but in my opinion the dynamics would change if we take one of the market forces into consideration: the barrier to entry. Low barriers to entry in any given industry would ensure that even a monopolistic firm is always looking over their shoulders for the next breakthrough product and it keeps pushing them to innovate continuously. A case in point would be that of Microsoft, although it is now being given fierce competition from Apple’s OSX. Back in the 90s and early 2000s it was very close to a monopoly in the operating software market. If this was the case we should have seen the primordial Windows 95 being offered by Microsoft even in the 2000s but instead it regularly came with new offerings in the form of Windows 98 and Windows 2000. It faced the threat from breakthrough products like OSX and perhaps even freeware products like Linux.
In case of more competitive markets there is a need to innovate to differentiate from competitors but even then the innovations are only incremental. A good example in this case would be the iPhone series, where in regular intervals the new products are introduced with minor changes to extract maximum value from the market.
To conclude, there seems to exist innovation in all kinds of market environment whether monopolistic or competitive, just that they are in different forms.
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Certainly the relationship between competition and innovation is complex. While basic economic intuition tells us, that more competition should lead to more innovation, the Schumpeterian destruction of incumbent’s profits, caused by him being innovative, is making it less attractive for him to innovate. Although he faces a threat, that his business will be captured by some other successful innovator, he has less incentive to innovate than the entrant. I believe, that the incumbent may have rather an incentive to minimize the possibility (that his business will be stolen) by other measures, than by being the first to innovate. To give an example, state level (or European level) industrial policy may provide such measures. Ultimately legislature can be manipulated by lobbies to provide environment, in which it is easier to conserve the market in the current state. The idea of an innovator, who is forced to innovate by the threat of his competition, is appealing, but it may be only a small part of the whole picture.
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In my opinion the ‘Innovators Dilemma’ explained by Christensen is in fact very present in reality. In one of his articles, Christensen (2002) further notes that big firms almost always unsuccessfully deal with disruptive technologies. This is true as they have the tendency to overwhelm new competitors entering their market, but ignore new entrants that tackle markets which are at that point unattractive for them. However, these latter markets may be the ones of the future and even a firm in a rather monopolistic situation may at one point be disrupted by others and lose its advantage (Christensen, 2002).
The previous argument relates to the point where I actually see a main weakness of economic models and thinking applied by many firms. The fact that they tend to think rather short-term than long-term. Many things cause this as for example investors that often strive for quick financial returns and demand growth, e.g. in terms of EBITDA instead of looking at long term figures. So of course it is tough to convince shareholders to innovate and make them see something that is not possible to be put in numbers. Especially with radical innovations firms will not be able to ever forecast any potential future revenue of the investments they make. And so firms stick to defending their core business and current centre of revenues. This is where Micro-economics offers great support. In a survey by Economist Intelligence Unit (2012), this short term orientation was even listed as the main barrier to innovation.
To conclude, I think if most firms would apply long-term thinking, the relationship between the degree of innovation and competition should differ from a situation of most firms thinking rather short-term. For the short term thinking case, I believe the proposed positive correlation of innovation and competition is true. In the long run, however, leaders should consider that at one point there will be competition that is not even visible at the moment. Therefore, in this model, it may be suggested that a leading firm continuously invests in innovation so that it does not miss the opportunity to be on top of the next wave of change. Maybe this means that it cannibalizes itself. But the main difference I see is that if it does so, it is a planned process, whereas if it does simply not innovate because of the fear to cannibalize itself, an other firm may disrupt the industry and then it is very difficult to react.
Last but not least, I want to note that it would also be needed to clarify of which kind of innovation one talks and that the lack of a clear measurement of innovativeness hinders any clear statement of the relationship between competition and innovation.
Sources:
Economist Intelligence Unit (2012) , “Cultivating business-led Innovation”, Global Survey of 226 senior executives
Christensen, C. M. (2002). The rules of innovation. Technology Review, 105(5), 32-38.
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Altought the highlight of the texte express the link between competition and innovation, in my meaning there is no real empirical link between them because of the to large numbers of factors to take into account. But if we simplify the problem some precision, remarks can be made.
As told in the paper, monopoles are often afraid about innovation because they already are in a leader’s position and don’t want to cannibalize themselves. Whereas on opposite side, small business have incentive to innovate to be able to compete with biggest company, To penetrate the market.
For me, the key of this problem lies not in competition, or in the size of the company, but more in the type of innovation they are looking for and in the capacity to be flexible, what means have an active R&D even if they don’t want to innovate, just to be able to react to market changes.
Indeed, assuming the 2 following types of innovations: Incremental, radical, different behaviours can be make:
First, “incremental innovation*” seeks to improve the systems that already exist, making them better, faster cheaper, there is no real threats about cannibalism because it’s just an extension of the product/service. This kind of innovation is often found in perfect competition sector where everyone is trying to differentiate himselfs. The flexibility here is the key, be able to directly react to an competitor’s change.
Second, “radical innovation**” provide something new to the world that we live in by uprooting industry conventions and by significantly changing customer expectations in a positive way. In opposition to the previous point, here the threat of cannibalism is real and need to be managed. To avoid this, company needs huge investments and to make a well-defined strategy to be able to react to the following waves of innovation. Here the distinction between monopole and small business is relevant. Indeed, small companies need to take some risk in order to penetrate the market, they have to be innovating to find the concurential advantage that bring them to the top. While monopoles need to invest in R&D to gain some flexibility in case of new start-up, or they can reinforce their concurential advantage in order to put “entrance barriers”.
To conclude, for me, competitors and monopoles making both innovations in function of the type of the innovation, and of the degree of flexibility reflects by the investments in R&D. But here we still are in an theoretical ways while empiric analyze take into account to many factors.
*http://thegentleartofsmartstealing.wordpress.com/types-of-innovation/
**http://thegentleartofsmartstealing.wordpress.com/types-of-innovation/
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The establishment of a link between competition and innovation has been subject to a lot of discussions. One of the theory is that the more competition there is, the more incentive the firms would have to innovate and vice-versa. Today, I would like to propose my view on the subject.
First of all, the paper of West, defends that external demand such as competition can lead to innovation by giving incentive to innovate because of the level of uncertainty of the firms on the market and I quite agree with this idea. But in the other hand, I must admit that I disagree with the theory that says that firms with more market power would have smaller incentive to innovate than firms facing a higher level of competition.
Take Apple for example. What set this company apart from the others was exactly its capacity to innovate: they were the first to introduce at a large scale, portable media players (Ipod), smartphone, tablet etc. and as such, each time they enjoyed quite a time of monopoly before the competitors came to the market. But with the actual context, where the technology is fast-forwarding and being caught up more and more quickly by the other company such as Samsung etc., they should have higher incentive to innovate, not less. And we can’t help but observe that since the death of Steve Jobs, not a significant innovation of this scale has been introduced by the firm. Even if they still enjoy leadership in market share for now in the sector of smartphone, tablet etc., they have to learn from Kodak or Nokia who, once also leaders in their respective market, failed to adapt to the next technology that changed the shape of the market. In this context, I don’t think that the concept of “cannibalism of its own firm” is necessary a bad thing, especially if we think in the long terms and the possible future competition.
The problem with bigger firms who enjoy dominance in the market share it’s that there would too much at risk for the managers if they decided to innovate. Should the innovation fail, it would be their responsibility. So yes, the direction of these firms has less incentive to innovate but it’s more about self-preservation than what would benefit the firms better.
To conclude, I think that competition can leads to innovation, but I also think that firms that enjoy a larger market power should also innovate and not be afraid of cannibalism in order to survive in this fast-moving context.
M.West; “Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups”; 2002
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The first thing you can think about the relationship between competition and innovation is: Competition promotes innovation. Why? If you don’t innovate, you can’t answer the demand as well as other firms which innovate and so are more available to satisfy the demand (better product). This can explain why company innovate so much money in R&D. But in fact, the relationship is more complex.
Schumpeter and arrow tend to explain the link by saying, for the first one, that the concurrence decrease the total benefit which decrease the incentive to innovate. Although the second one promotes concurrence to increase the incentive to innovation because it’s the best way to survive.
Firstly, promoting monopolies is a good way to motivate innovation. Certe, there is the replacement effect which explain that monopoly has less incentive to innovate because it already makes profit before the innovation. But if we look at the Microsoft’s website; “We will do this* by leveraging our strengths. We have powered devices for many years through Windows PCs and Xbox. We have delivered high-value experiences through Office and other apps. And, we have enabled enterprise value through products like Windows Server and Exchange. The form of delivery shifts to a broader set of devices and services versus packaged software. The frontier of high-value scenarios we enable will march outward, but we have strengths and proven capabilities on which we will draw.” (http://news.microsoft.com/2013/07/11/one-microsoft-company-realigns-to-enable-innovation-at-greater-speed-efficiency/)
What I want to point out is that a monopoly has incentive to innovate to stay the only one on the market, even with the replacement effect. Here, Microsoft, which have the power for many years through Windows Pcs and Xbox, and high-value experiences through Office, still innovate to stay on the top.
Secondly, promoting concurrence is also a good way to motivate innovation. Indeed, in a competitive market, company should use innovation to survive by giving a more competitive product and so gaining more market shares.
In conclusion, there is a double relation between competition and innovation; Capacity and Incentive. More companies have capacity to innovate if there is less competition. But less competition implies less companies which have the incentive to innovate. So competition and innovation are strongly linked (Capacity versus Incentive) but these 2 links go in a different way. And so the intensity of the competition depends, negatively on the capacity of each firm to innovate but positively on the incentive of each firm to innovate.
this*: going forward their R&D strategy
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The influence of the market condition on the incentive to innovate is a complex subject and I believe that there isn’t one good solution between monopolistic or concurrent market. Indeed, I agree with both view: in one hand there is the point of view of Schumpeter (and others) which promote monopoles because the concurrence decrease the returns of the firm and so the incentive to innovate and on the other hand, Arrow’s opinion is that more concurrence is equal to more incentives for companies to survive.
Moreover, the main objective of a company is to increase its profitability in the long term. So, if a firm is a monopole, its goal will be to stay the only one on the market as long as possible and if not, the company will try to become a monopole.
Therefore, I notice two incentives to innovate for companies.
Firstly, if another firm (a concurrent or a new entrant) wants and is able to do/create an innovation; the company have an interest to innovate too. For example, this is what’s happened in the Iron Ore Mining industry where the U.S. and Canadian industries changed their technology that led them to surge in productivity only once they faced an increasing in competition.
The second element that motivate firms to innovate even if they are leader on the market, is when they will do more profit after this innovation; that means also that there is no risk of cannibalism of old product/process with the new technology.
As I mention before, I do believe that there isn’t a perfect kind of market to promote innovation. But if we consider the society welfare, I think that a concurrence market is better. Indeed, when a company is in concurrence with other, the desire to innovate in the purpose of becoming better and more efficient than its competitor is always present.
In conclusion, even if monopolistic companies have perhaps more money to do research, the firms in a concurrent market are more frequently looking for innovation and so it permits to develop the society faster and in a good way.
References used:
[1] http://www.minneapolisfed.org/pubs/region/08-09/clement.pdf
[2] http://www.memoireonline.com/10/07/640/m_concurrence-innovation-correlation4.html
[3] http://faculty.haas.berkeley.edu/shapiro/arrow.pdf
[4] http://www.nber.org/papers/w13864.pdf
[5] https://hal.archives-ouvertes.fr/file/index/docid/573686/filename/DTGREQAM2011_09.pdf
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It is obvious that large firms are more capable to undertake innovation than small firms. Here are two arguments claiming that the capacity to innovate is higher among the larger firms:
First, larger firms are better to face uncertainty. Indeed, thanks to accumulated experience, they are more prepared to face and deal with it.
Besides, larger firms get a substantial advantage on the smaller ones. Due to their higher rate of production, they benefits from economies of scales on their R&D’s making them marginal.
However, to be complete, I should add another factor, i.e. the incentive to innovate.
Indeed, competition gives more incentives to innovate than monopoly and the need to differentiate itself among the other firms is crucial.
Furthermore, as stated in the text, innovate while a firm is in a monopoly situation risks to cannibalize its own market.
To sum up, if a firm, in a particular competition situation, is wondering if it should innovate and invest in a new project, it should pay attention to two factors. Its capacity to innovate and its incentive to innovate.
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The relationship between innovation and competition is complex, as stated in the article. Theories of industrial organization typically predict that innovation should decline with competition while empirical work finds that increase. (http://web.stanford.edu/~nbloom/PevertedU.pdf)
In general I would think that competition and innovation are directly proportional; more competition could lead to greater innovation and vice versa. If you think about it, in fact, when companies are in a monopoly they don’t really need to innovate as it is stated by Steve Jobs in the article above:
“what’s the point of focusing on making the product even better when the only company you can take business from is yourself?”
Sometimes innovation could actually lead them into a weaker spot. If we have a lot of competition it would work the other way around, companies would want to innovate more in order to stay in the market and have an edge on the rivals.
With that being said, though, I believe that the if we look at the link from a broader point of view the main problem has to be found in the relationship between intellectual property and patents and how they integrate with innovation and competition.
Has we saw from the previous articles patents could be a restraint for innovation. I personally believe that patenting in general can be an obstacle to innovation. In fact in today’s markets, especially if we look at the It market, there are many companies that are in a dispute with each other (for example Apple and Samsung) over a various number of violated patents. Many times the costs of licenses for the use of technologies is so high that forces scientist to change market in order to find cheaper patents. Nowadays is more important to have the possibility of anticipating competition on a specific market than innovation. In a context like this it is emblematic how an absolute competition is an end to itself ,in fact by doing so, competition “gobbles” innovation; just as Michael Heller pointed out with his book “The Gridlock Economy”, we are in an economy that patents more and more but that knows fewer things. http://www.gridlockeconomy.com/
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On a very broad level, it seems very intuitive that competition promotes innovation since a firm needs to come up with new products which are better than what competitor is offering, which can only be done through continuous innovation. But on a more granular level, the relationship becomes a complex one and can’t be generalized for every firm.
We live in a world where technology is changing rapidly, the barriers to entry are reduced and no firm can enjoy the luxury of monopoly power forever. Knowing that customer preference can change very quickly, even the monopoly firms need to innovate in order to stay updated. This is specially true for products which have smaller business cycle. One example for this is phone and tablet market. Apple had near monopoly in portable music player market through their product Ipod. Even after this, they continued innovating, very well aware that they can’t enjoy monopoly always. This led to the development of Ipad which was instrumental in Apple retaining its supremacy. This example demonstrates that innovation will always have its benefits which should motivate even the monopoly firms to spend on R & D. Given the economics of scale and more risk taking abilities, it should be easier for them to come up with innovative products which can be targeted at a different customer group thus minimizing the risk of cannibalizing. Again as seen from the example of Apple, the new innovation of Ipad didn’t cannibalize Ipod. Instead it brought new users who migrated from PC to Ipad thus benefiting the company.
Hence, to sum up, it can be said that competition does promote innovation to a large extent but it can’t be the only reason for a firm to innovate.
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It’s clear that innovation and competition are correlated but it’s difficult to say in wich proportion they are. Indeed, there is others factors we may consider ( existence of barriers to entry, degree of resistance to change). Leaving it aside, we can discuss about the incentives and tha capacities to innovate in a monpoly or in a competitive market.
A monopolist, according to Arrow, has less incentive to innovate because of “the replacement effect”. The innovation is followed by a aditional cost suffered by the monopolist who maximises his profit by selling less quantity with a higher price. So that additional cost is spread over less quantity than in a competitive market.
But if a monopolist whant to keep is market share, he have to avoid the competitiors to enter in the market, a good way to avoid that is to innovate. For example, Microsoft didn’t stop after Windows XP despite the fact that they had a monopole. They innovated and released windows 7, 8.
In spite of their monopolistics position they still innovate but probably less than if they were in a competitive market.
Yet it’s clear that a monpolist has not more incentive to innovate but has more capacity to innovate due to more ressources.
A company which evolves in a competitive market should use innovation to gain extra market shares. So they have more incentives to innovate but often less capacity than a monopolist.
So, I think the relation between competition and innovation is double.
Firstly, competition influences the capacity to make and R&D and thus to innovate. Less competition there is more companies have capacity to innovate.
Secondly, competition infuences the incentives (keeping/having a big market share and thus make more profit) to innovate. Less competition there is less the companies have incentives to innovate.
Sources: http://www.minneapolisfed.org/publications_papers/pub_display.cfm?id=4052
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The bond between innovation and competition seems very clear after some empirical research. Indeed, looking at the conclusions of Schmitz, Galdon-Sanchez and others increasing competition on some markets is always related with a increased production due to a change in the way they had been working, in other word, companies tends to innovate in order to face the competition.
But, despite these results, can we simply conclude that competition brings innovation and that monopolies don’t innovate ?
I don’t think so, monopolies don’t want to invest in some risky innovation, where the result will simply be “self-cannibalization.” But much more than that there is a lot of hidden variables. Investing in R&D means that you can have less money for other segments like marketing, finance… Innovation has also have to be accepted by the consumers, looking at the Microsoft example and the consumer reaction when Vista or more recently Windows 8 went out was not the one expected by Microsoft. Those products are clearly negative to the image of Microsoft.
In fact, I think that innovation is more effective in a competition context where production has to be higher and where new products are more warmly welcomed by the consumer. This is always the same thing, innovate or die. If we look at the cellphone industry, Nokia missed the smartphones wave and were bought buy Microsoft (which, in my opinion, took the bad decision to stop the production of regular and unbreakable cellphones in the coming years)
I would conclude that innovation and competition are strongly linked but that monopolies and innovation are not antinomian. In fact, consumers want innovation, want the more simply product or services, more than that big companies has to be protected and ready to react if a marginal and little company discover a revolutionary innovation in their domain. Indeed, if we look at Kodak, it was one of the biggest company in the world but they didn’t invest in digital and died…
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Of course it seems quite intuitive there is a link between competition and innovation. But yet, it’s hard to define precisely what relationship there is.
So I’ll start by tackling the problem the other way round : Why do firms innovate ? Because companies want as much profit as possible. And when does companies have the largest profit ? When there is no competition and firms are in a monopolistic position on the market. So, to resume, enterprises innovate in order to reduce competition, so if we turn this around, we easily find that the more competition there is the more incentives to innovation there is.
But yet, monopolist actors don’t want other people to enter the market so they have incentives to do some incremental innovations to increase the barrier at the entry. On the other hand, those firms are in their comfort zone and have reasonable profits so as it’s said in Tushman et al. (1996) paper, they don’t want to take risks investing in an completely new innovation which could cannibalise their current business. They will try to improve their products and won’t look for new ones unless the enterprise is well manage and has a long term vision, which is not always the case. So to resume that part, lack of competition brings lack of fundamental innovation unless for some well managed firms.
From an other point of view, big companies have more ressources they can invest in R&D. Furthermore, the risk related to innovation is smaller for a big player. So wealthy companies with not so much concurrents can afford trying to innovation at a lower cost.
In conclusion I don’t think their is a direct bond between competition and innovation, it’s more about innovating in order to eliminate/decrease actual and/or future competition. So even when there is no concurrent there are some strong incentives to innovate.
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Competition and innovation are two things that are interrelated. As the article says, it is difficult to establish the nature of the relationship between those two things and I think that this relationship depends on different products in different markets.
I agree to say that competition leads firms to innovate all the time in order to survive on the market. A firm can’t innovate once and remains on the market next periods because due to competition, other companies innovate and thus attract all customers. There is also the incentive for new, small and fresh firms to enter the markets if companies already present on that market don’t innovate anymore. I am aware that innovation is very costly and risky but in competition I think that firms don’t have the choice if they want to attract customers.
Monopolies have more facilities to sustain on the market if they don’t innovate so much although I think they have to.
First of all, a monopoly can invest more on R&D in order to innovate than firms in competition. It can thus create a new product or improve its product with a new version of it.
Second, if the monopoly remains for ten years on the market with its first innovation for example, I think that it is bad for its image. Indeed, customers could see it as an old company which is not dynamic and creative. In our constant change world, I think that such a monopoly would no more be attractive.
Finally, in order to stay as a monopoly, a firm has to set barriers to entry and invest in R&D and innovate are part of those barriers. Indeed new firms can have incentives to innovate and enter the market if the monopoly doesn’t do it. In that case, the market would be in competition.
To sum up, I think there is no clear relationship between competition and innovation. The relationship depends on the nature of the market. Firms in competition have to innovate as well as monopolies even if the pressure is not the same.
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The fact that larger corporates don’t necessary want to keep innovating is perfectly understandable, especially when the innovation they come with could potentially represent a threat to the company’s current product/service.
On the other hand, slowing down innovation efforts does represent the risk to lose track of the market and definitively be squeezed out of the market from competition even if competitors are few. This is what happened to large well-known companies that offered promising perspectives but went bankrupt because they stopped innovating and weren’t able to catch up the market’s evolution.
Therefore the question is, according to me a matter of revenues. Shall we maintain the focus on our bestseller product or shall we continuously try to improve it even if the innovation we come up with could cannibalize our current products’ revenue streams? In other words, are the revenues from fully exploiting the current offer, bigger than the revenue linked to an incremental product’s improvement minus the potential loss of cannibalization? An accurate revenue forecasting method associated with a strong understanding of the market could represent a way of answering the manager’s dilemma.
Another way to consider the question would be from a customer’s perspective. How does he value the incremental improvement? Does the new products match quicker with a longer autonomy, the same customers’ needs or does it respond to new customers’ requirements. I personally think that in the first scenario the risk of cannibalism is much bigger than if the product fulfils new expectations.
My personal opinion would be that when a company wants to grow or maintain its activity over a long time period and offer a sustainable growth to all stakeholders, it never should loose sight of the market and its dynamics in terms of innovation. If you stop investing in R&D because, as Steve Jobs Said, you do not want to steal business from yourself, you let a chance to competition to bring that innovation on the market, to patent it and maybe disrupt your product and make your entire offer obsolete. In such a situation it is impossible or financially painful to recover and catch up. It is according to me too much of a gamble.
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It is obvious that there is a relation between innovation and competition, but indeed that relation is not that simple as one could think. I think it is more complicated than that, because the fact of releasing into the market a new product doesn´t depends just in the idea of having it and producing it to sell it, first it’s clever to make a research about the market, the competition, trend, consumers, prices, etc. There are other aspects other than the competition, for example the season, maybe it won’t be so clever release a new brand of winter clothes in the spring.
I don’t think that big companies ever stop innovating; it is true that small companies have more necessity to create new stuff but it doesn´t mean that big companies don’t need to innovate themselves. If they do so they could lose clients because of the smaller brands, it doesn’t even matter if the competition’s products are better or not, keep in the trend is always important, talking just about the aspect of the product for example. In the other hand it is also possible that they can innovate something and don’t release it to the market right away, conversely they could wait until it is the right season or right after the competition produce something alike. It is a lie that big enterprises don’t need to innovate although the only competition are themselves, however it is true that smaller companies have more hurry to create something new. Also make a good marketing for a product is essential for the success of its sells, and that is another advantage that big companies have better than the smaller ones, that could indeed delay the innovation of products because monopolies will always stay ahead of others releasing just the necessary to keep people interested in their products but not releasing the entire innovation.
The market is always changing, and the products have to keep up with it, and one of the main reasons for this phenomenon is the internet, the globalization and the social networks. The thing is that the market itself plays a key place in this situation, people get bored easily of the products, and they themselves will demand to companies new products, if not they will look for something else, even if it isn´t better or more efficient just for the fact of having something newer and different than the others.
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It is really hard to say wether it is a positive or negative relationship between the degree of competition and the level of innovation.
Admittedly,from a theoretical point of view,there is an inverted-U relationship between innovation and competition. Quoted from an article as the following.
“We find strong evidence of an inverted-U relationship using panel data.We develop a model where competition discourages laggard firms from innovating but encourages neck-and-neck firms to innovate.Together with the effect of competition on the equilibrium industry structure,these generate an inverted-U.Two additional predications of the model—that the average technological distance between leaders and followers increases with competition,and that the inverted-U is steeper when industries are more neck-and-neck—are both supported by the data.”
However,first of all,from my perspective,innovation is an effective way to develop the market and to dominate the market. To any products in the market,the life cycle of the products is almost the same as “design—launch—development—maturity—decline”.There will be appear oversupply when the market of a certain product develops into a certain stage.Then maturity emerged. Regardless of the product’s market is on the mature stage or on the alternative stage,it will directly affect the competitiveness of the products. Only through constant innovation can the enterprises provide the market with new products which have new features higher than the previous products can more easier to meet the consumers’ demands.In this way to grasp the market competition initiative and establish the core competitiveness.Thus,innovation enhance the competitiveness of enterprises.In other words,competition forces enterprises to innovate. In this case,it is obviously that there is a positive relationship between competition and innovation.
When it comes to capacity to innovate and incentives to innovate,it is better to divide the enterprises into two categories—monopoly and perfect competition.On the one hand,large firms have much more capital and sectors to undertake R&D.Besides,there also have high incentives to innovate under monopoly circumstance.Generally,monopoly have advantages on scale,technology,market,even human resources,and face little competition from outside.It is another case in reality,however,any monopoly cannot completely exclude the threat of external pressure. To some extent,monopoly make competition much more intense.This kind of competition forces the monopoly have to continue to carry out technological innovation.Because once the monopoly stopped to technical innovation,the products are possibly to be imitated by other enterprises or even replaced by the others through innovation. Then the monopoly status will change.On the other hand,in order to gain core competitiveness,innovation maybe the only way to realize it under perfect competition no matter big companies or small firms.All of above support my opinion—the positive between both of them.
References:
http://www.docin.com/p-428468097.html
PHILIPPE AGHION,NICK BLOOM,RICHARD BLUNDELL,RACHEL GRIFFITH,PETER HOWITT “COMPETITION AND INNOVATION:AN INVERTED-U RELATIONSHIP”
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Innovation competition have a significant role in enhancing the core competitiveness of companies and achieving sustainable development of companies.
Each industry has its own the limited life cycle which is irreversible and could not overcome the recession and then from immature to mature until the demise.
Industry demise means that the product be eliminated, New products and new industries come naturally to meet the higher demand of consumer.Innovation is both a source of power industry development and a factor which contributed to the demise of their fundamental motivation. Innovation contributes to promoting the demise of each industry,at the same time, it constantly spawns the birth of new industries. The entire national economy in such a fluctuations development with the dynamic industry and the replacement of fittest old products.
The “creative destruction” process(Schumpeter) well explain innovation is the source of power in macroeconomic growth and innovation cycle fluctuations.
In the long run, Innovation and monopoly complement each other.There was a positive correlation between innovation and monopoly. Enhance the monopoly power is happened inside of the market.It’s a self-generating product industry long-term evolution,that industry monopoly endogenous.
In general, Big companies get some monopoly power though innovating and legitimating business.This monopoly was born in the market innovation and competition in the product.It is a fair competition and is not contradictory to the market and economic efficiency.Therefore, not all monopoly power or acts are illegal or all social undesirable results. The health monopoly in the market,the consumer surplus and the total social welfare complement each other. This monopoly does not do harm to consumer welfare and public interests.It will not affect the healthy development of the market economy.
In antitrust justice in Western countries, The main object of antitrust law are conspiracy, tying, mergers endures born monopoly market regulation.Innovation and competition in the market and sanctions object is never born monopoly antitrust laws.The EU and the United States Federal Trade Commission proceeded,respectively,in 2007, 2009 Intel and downstream business collusion vertical agreements. Although technological innovation will inevitably bring patent protection and high economic profits, but does not mean that technology innovation is illegal monopolistic behavior, but does not mean that the company was born in the market monopoly power upgrade is wrong.
In the research and development innovation competition,there are several issues worthy of thinking in the following:
1. innovation competition tends to involve related issues, The most typical is the social welfare issues, technology spillover issues, technical issues, such as imitation. What makes the biggest social welfare, technology spillover minimum, the minimum probability of technical imitation,While the largest corporate profits.Based on previous studies, it’s difficult to satisfy several conditions. Could we establish a mechanism to make this several conditions to achieve Pareto optimality ?
2.Most researches on innovation competitive are in the theoretical stage.There are few studies related applications.The results which theoretical research innovation competition if applied to business practices remain to be empirical.
3.innovation competition, how the government stimulate innovation? If the tax relief could effectively stimulate innovation, how much relief is the suitable(best)?
And what could we do when we treat patents Government to develop appropriate policies,Which triggered a series of questions are worth thinking about.
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Some economists argue that monopolists have less incentives to innovate than competitive firms and some argue that they don’t. Some affirm that monopolists have more to lose than smaller firms if they innovate, others explain that monopolists can protect their high profits thanks to innovation. In this content, I am developing my opinion, but first I am briefly tackling the arguments against my belief.
Firstly, a monopoly supplies less quantity than the one supplied in a competitive market. So, according to Arrow, if the monopolist invests in innovation, the fixed cost of the investment would be spread over less units. Also, when the technologies or the habits are changed, there may be switchover disruptions. In that case, the firm can lose unit sales until the innovation is adopted. And because large firms have greater profits, they may lose more than competitive firms.
But, in my own opinion, despite these counterarguments, a firm with a great market power still has incentives to innovate. Actually, even a large firm has to protect its market share because of the existence of smaller firms in the market or because of the treat of the entry of new firms. Although it faces less competition and thus it has more power, it still faces the possibility of losing its position. Indeed, “innovations are often available to both incumbents and rivals in any particular market. Inventors create, and firms can vie for that creation” (Clement, 2008).
However, the incentives that an incumbent has to innovate can depend on barriers to entry. When they are low, the monopolist will act as if he were in a competitive market because there’s a higher probability of the entry of rivals and of losing its market share. According to Etro (2006), the incumbent will even be more aggressive “than any firm in a competitive market” (Etro, 2006). Thus, the monopolists in that kind of market will be focused on innovation in order to maintain their profits and their market power.
Nevertheless, according to Sastry (2005), when the barriers to entry are high, the incumbent need also to innovate. Indeed, in the short-run, its market share is protected by the high barriers but “in the long-run, potential entrants should be able to invest in new technologies and innovate on a smaller scale” (Sastry, 2005). That’s an important threat for the market share of the incumbent. Therefore, whether the barriers are high or low, monopolists still need to innovate, which is in accordance with my opinion.
Sources :
http://www.intertic.org/Policy%20Papers/Sastry.pdf
http://www.minneapolisfed.org/publications_papers/pub_display.cfm?id=4052&
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In this short reaction I would like to elaborate on the relationship between competition and innovation. I want to start by saying that I do not believe this is something that can be measured empirically, as was already stated in the introduction. I believe that both the degree of innovation and the degree of competition are not adequately measurable to prove a relationship between both. Both of the factors are influenced by so many other factors such as industry, collusion,…
The main goal of my reaction is to give some arguments to counter the theory Steve Jobs proposes: He does not see the advantage of innovating as much as possible because he believes they will only cannibalize their own business. I do not believe that companies should innovate as much as possible, but a proposition like this is a bit strong as well in my opinion. I want to prove my point by referring to another quote in the introduction. The introduction states that a large incumbent may be in a bad place to cope with the next generation of innovation. I believe that large incumbents have another reason to keep on focusing on innovation than just improving their product and thus cannibalizing their business. They will stay more agile by continuously innovating. If the next generation of innovation arrives, they will be much more ready to react swiftly to surf on the wave. I believe this is what may have caused a lot of problems for the large “extinct” dinosaurs of the past.
To conclude my argument I therefore think that the “incentive to innovate” aspect should not necessarily be smaller for large firms. Even though they have more to lose from cannibalism, they also have more to lose from disruptive innovations that they may not be able to follow if they do not train their flexibility. The outcome becomes even more complex and uncertain than as proposed in the introduction.
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As the article highlights the link between competition and innovation is not clear. But the fact that leading businesses fail to come up with the next big thing seems to be well know by now.
For example Kodak invented the digital camera, but failed to introduce it. The reason is the same as the one presented in the article, the company was afraid of cannibalizing their existing products. Sony was the leading brand of Walkman, but failed when it came to mp3 players. There are a loot of examples like this throughout history. What can we learn from that? Is there a strategy that can be shared by leading businesses to overcome this “hangover” failures?
I believe Cisco is a example leading businesses can learn a lot from. They operate in a highly competitive field of business, the tech sector. While their R&D cost are lower then the competitors they still manage to be more innovative then their competitors. They also manage to survive several waves of success. Cisco manage to escape the trap of success that Kodak and Sony didn’t.
How do they do it? Ciscos main source of innovation is acquiring smaller highly innovative businesses. They also make sure to make their products compatible with a variation of other brands and products. Further on, they are not afraid of cannibalizing as they are not stuck with the costs and “pride” of developing new innovations from the bottom. This has made them highly successful.
This might be easier said then done, but as companies know that by protecting their existing innovations, they can miss out on future opportunities, an option can be to try the “Cisco strategy”.
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First of all, it seems important to make the distinction between large firms and monopolistic firms. Large firms are more likely to innovate due to the funds they can provide and the risk they can undertake which reduces the risk of innovating. In some cases, the very reputation they hold may increase the willingness to accept new processes and products. The disruption should then be lower and this should give them an additional incentive to innovate. Monopolistic firms, in turn, do not have many incentives to innovate due to their position, they will feel the urge to innovate only if threatened or when trying to expand their businesses. To those two incentives, we can add the willingness to implement possibly costly process innovation to reduce the marginal cost while keeping the same price, managing, in the best case scenario, to gain extra profits. The uncertainty of innovation does not play well with the “risk-free” environment of a monopoly. While the promise of monopolistic power gives a large incentive to the entrepreneur to surpass himself, the actual position of monopoly provides fewer incentives to innovate than competition.
In contrast, in a perfectly competitive sector where the profits are driven to zero, the question is not as much do the firms want to innovate but can they. In an environment where innovation can put you ahead of your competitors, the firms have incentives to innovate because it could bring additional market shares and additional profits. The problem lies within the resources they have at their disposal. When every penny counts, who would risk it on innovation which can bring more damages than good. But the assumption of perfect competition is an unrealistic one and firms do have some resources to invest in innovation. The tricky part is how much time the other firms need to react and adapt their way of doing business.
Finally, the disruption argument balances in favor of competition. Monopolies want to keep the status quo while firms in competition want everything but the status quo. Their need for strategic changes will push them to innovate when they can. This, of course, depends on the characteristics of the sector: potential entrants, number of firms in the market, external demand, etc. This last point raises another question, if firms are responsible for innovation, they are dependent on external demand and this demand could give incentives to innovate independently of the position of the firm. For example, if consumers in a monopoly begin to change their preferences, the monopolist will have to adapt their comportment if they want to survive.
In conclusion, competition seems to foster more incentives of innovation than monopolies and is thus preferable to monopoly.
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Innovation can be broadly classified into three types, incremental, disruptive, and breakthrough. Incremental innovation involves minor changes to either the process or the product that doesn’t require a major investment from the user to adapt to the chanhes. The best example would be that of Apple coming up with newer versions of its devices at regular intervals. A disruptive innovation, on the other hand, involves a drastic change in the way the product or a process is looked at by the innovator and might involve a change in the business model. An example of this Is Tesla motors which is changing the landscape of the auto industry. Breakthrough innovation provides a near new product which requires considerable effort from the users to adapt to the new technology. An example of this would be the introduction of smart phones with touch screens, and consequently, mobile phone users had to move from keypads to touch screens.
I believe that, perfect competition promotes incremental innovation, as every firm involved tries to continuously make its processes more efficient to cut down costs and introduce new products to stay relevant, otherwise they face they risk of quickly falling behind. Monopolistic companies face a different threat, the threat of the unknown, where a start-up can uproot them with a breakthrough product. Hence large companies must always be on their toes, looking to prevent new firma from entering the market. This can either be done by R&D leading to innovation or by imposing high entry barriers (or by acquiring the smaller firms). With the right kind of policies, innovation can be promoted to benefit the society as a whole in monopolistic markets.
Thus, both competiton and monopoly promote innovation, but of different kinds.
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Whether competition positively influences innovation or not is debatable, not because of a lack of scholarly investigation, but because of the number of extraneous and internal factors that influence the answer.
Aghion et al (2002), delving into this question for product markets, theorise that an inverted U relationship exists between competition and innovation. Moreover, they state that for first movers, there are increasing incremental profits achievable by investing in innovation, and conversely, competition reduces incentives for innovation among laggards. Evidence supporting this argument can be observed in real life. For instance, in the mobile phone manufacturing sector, the presence of players catering to the entire spectrum of consumer preferences pressurises the larger players to constantly innovate: hence the move to make the slimmest, lightest, most feature packed mobile phone. The laggards usually wait for an innovation to become widespread, so that adoption does not entail significant costs. This can be seen among players who usually differentiate themselves on price, providing slightly dated features at a fraction of the cost.
On the other side are sectors with little competition, where the established behemoths hardly innovate: GM, Ford, Chrysler only produced vehicles with different looks till the advent of Tesla forced their hand towards enhancing efforts in developing non-fossil fuel powered vehicles.
To extend this point of view into the services side, say the luxury hotel industry, one sees that similar to product markets, high competition would force players to continually enhance the comfort (or any other experience attribute) that is provided to residents at the hotel, so that they are preferred.
Thus, it appears that in a competitive market, innovation is preferable, and less competitive sectors are likely to see less innovation by the large player(s).
Reference: Aghion, Philippe, Nick Bloom, Richard Blundell, Rachel Griffith and Peter Howitt. “Competition And Innovation: An Inverted-U Relationship,” Quarterly Journal of Economics, 2005, v120(2,May), 701-728
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An interesting topic to talk about. In the earlier times when there used to be a fewer companies in all sectors and there wasn’t much competition and monopolies existed, the firms might have faced an inertia in spending their resources upon R&D (and thus the innovation), which was nothing but “The Innovator’s Dilemma”. However, I feel that claiming “lack of competition” to this inertia should not be a very convincing thing to say. What was lacking in those times was the “voice of a consumer”.
In early times, it generally used to be a “Producer driven market”, where consumers used to accept anything that a firm used to produce. For e.g. computers or mp3 players. These were new innovations in the market and the consumers enjoyed it. However, with time these consumers have started to build their own dream world where they expect a lot more feature in the products they’ve been using. Also, the feeling of a change in the product they are using or in the way they are using a product has been coming up, which cannot only be acclaimed to competition but also to the alternatives to a product usage. This concept works better in a market of products that consumers “want or demand” and not on what they “need”.
However, the role of competition on the innovation levels can never be ignored. In a world today where there hardly exist any monopolies and the entrepreneurship culture has been bringing in a lot of new firms every day to give a cutting-edge competition to the existing so-called big firms”, the role of innovation is becoming more relevant than ever.
There have also been cases of “Disruptive Innovation” which has led many companies for a fall. For e.g. the case of Nokia. Coming up with an iOS and Android innovations in the market was a disruptive innovation for Nokia which was running on Symbian. It could not adapt to the market changes and if went for a fall.
The case of Nokia brings us to the concept of a “Firm Personality”. It is often seen that there are few firms which just don’t like change. They like the way they have been behaving and enjoy their status as it is. They don’t have any dreams of growing more or “innovating” which may work not only just in favor of a consumer but also in the favor of the firm. This brings us back to the point of inertia.
This personality is often challenged when competitors enter the market and disrupt their current market scenario.
Thus, to sum up, it would be hard to come up with a direct relationship between level of competition and the level of innovation. However, a change in the market has been visible over the years as the “Voice of Consumer” and the “Entrepreneurship Culture” has been rising in the markets. Thus, it has become very important for a firm to keep on innovating irrespective of whether there is any competition.
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The bond between innovation and competition is a subject that theories and economists seems be contradicted. First of all I think that every companies have to innovate in order to be competitive on a market. If you don’t have the incentive to innovate, you don’t want evolve in your project and it could have an impact in your business (for instance, stakeholders could no longer trust in you).
I think if you want to innovate better than the other, you must have investment in R&D. The problem is that small companies which don’t have enough budget to invest are a little handicaped. Moreover, when you’re a start-up, you have to innovate and have more ideas than greater companies if you want to enter the market and not go directly bankrupt.
Indeed, the bigger companies have an advantage because they can allocate more budget without take a big risk of too much waste of money compared to their total budget.
On the other side, we have a good example with the firm of Steve Jobs (Apple) which invest more budget in Marketing than in pure innovation. Every 6 months a new Iphone is in stores with only tiny innovation/improvement compared to other cellphones with more new characteristics. In that case, we can say that innovation is not directly in link with competition but I think it’s an exception and it’s so difficult to imitate this business plan.
To conclude, I’ll say that innovation has a link with competition in most cases and I recommend to all kind of companies (Start-up, monopoly, small and big firms) to invest in R&D which will be the most of the time important to survive in the competitive world of the business.
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In my opinion, “The Innovator’s Dilemma” as described by Clayton Christensen is indeed a phenomenon that can still be observed nowadays, but it is weakening. The fact that in many sectors, the competition between firms is more and more intense (because of a globalized economy) makes this obstacle disappear as innovation is a key to success in competitive areas.
Indeed, innovative companies who do not face any competition during the years following the innovation are becoming rare. Innovation often creates new interests for competitors who can rush in that sector and compete with the original innovative company.
And for older actors (like Microsoft, described in the article), this is also the same case, at least in the IT sector.
Even if the changes from one product to an other one are sometimes only about the performance, and not really revolutionary in the use, companies like Apple and Samsung tend to promote their products as “revolutions”. They want to be at the cutting edge of the technology to keep their market shares.
So, there is clearly a link between competition and innovation. And as we can see, because competition is becoming fierce, innovation is often a good key for success.
But as the article describes it, competition as an incentive to innovation is not the only factor influencing the level of innovation.
The capacity to innovate is also a key factor, and smaller companies are thus in a weaker position versus big companies.
As illustrated above, in a competitive area, a strong competition will give incentives to innovate, and only companies that have the capacity to innovate can do it.
That means that in a competitive area, in my opinion, smaller companies will have more difficulties to innovate in comparison to bigger companies. That is why they should try to avoid too competitive sectors, replacing their companies in some safer niches where they can grow before entering on a competitive market, where capacity to innovation is mandatory to face the competition.
Indeed, from an empirical point of view, establishing a precise link between competition and capacity or incentives to innovate is a complex task and that’s why all this remains an open question, because every situation is different from one sector to an another.
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I think that the relation between competition and innovation is varying according to the external environment and the incentives. At first glance, it may be obvious that competition involves innovation. A cut-throat competition obliges competitors to respond innovatively to cut their costs. However, the relation is more complex than this simplification.
Theoretically, competition should allow a better allocation of the resources by eliminating the less effective firms. However, some companies can manipulate the market with agreements. For example, Lundbeck, a pharmaceutical company, paid generic medicines companies to not enter their product’s market. This kind of agreement completely destroys an innovation opportunity. Lundbeck wins because they can still sell their medicine at the highest price, the generic medicines companies win because they earn money without any investment but the society as a whole loses.
Agreements between competitors can also have a beneficial effect for the society. Indeed, R&D agreements that state that the competitors have to bring the results from their research together in order to allow them to produce better and cheaper can be positive. Also, two competitors can cross their complementary technologies to enter new markets with an innovative product.
“Firms with more market power have smaller incentives to innovate”. It is true that for example Apple is leading people down the garden path by launching each year a “brand new” IPhone that embarks only one new compass comparing to its predecessor. The Lundbeck case also illustrates perfectly this quote. I think that usually competition leads to innovation, but when it’s not the case, when a company manipulates the market, some measures have to be taken to open the market and to give innovation a chance.
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In my opinion, it is very complicated to establish a clear link between competition and innovation. I think, as in the article, that the question is more complex than “there is a positive relationship between the degree of competition and the level of innovation”.
I think these concepts are both the product of a number of economic relationships and depend on market environments. There are indeed different types of monopolies and different types of competition therefore the effects of innovation won’t be the same in each situation. On the one hand, if we consider some natural monopolies like public transports for example, there are no competition and no real entry threats therefore there is no intention to innovate. In these cases, it is easy to demonstrate that less competition drives at less innovation. On the other hand, if we are in a competitive market with barriers to entry, firms with more market power are sometimes no incentives to innovate. I do reference to the innovator’s dilemma: “The innovator’s dilemma refers to companies that succeed in one generation of innovation but whose success becomes then an obstacle for coping with the next wave of innovation.” Indeed, firms have, in some cases, more to lose that to win and have smaller incentives to innovate.
To conclude, competition does not necessary mean innovation. It depends on a lot of factors like market power, barriers to entry but also the incentives and the capacity to innovate.
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The nature of bond between competition and innovation seems to be an open ended question because of multiple strands leading to different conclusions.
Competition is driven by – no. of firms competing and the stance the competitive firms are taking to be the market leader (imitating the output of leader or out-performing the leader). Innovation is driven by – the capacity and the incentives linked to it.
No competition no innovation, it’s not that linear as it seems with more competition more innovation. If there is no competition present in the market presently, there is always a need for innovation to preempt the potential competition. How? Market leader here does not innovate to cannibalize his share but enters an unrelated business through innovation. For example, Microsoft from Windows to Gaming consoles. Also, if there is fierce competition in the market, there is surely a need for more of innovation.
As innovation is needed in both the extremes of competition, the relationship can-not be that simple to establish.
Innovation could be to match the leader or outperform him or Innovation could be for breath-taking technology to out-perform. But that innovation depends on the capacity and incentives from it. If a firm does not have capacity to spend, the competition would not drive innovation in this case. If firm has the capacity but does not have much incentives to innovate, again the competition would not matter. And as incentives could be in form of positioning or profit, the capacity and incentives both drive innovation and not just competition. Also, the duration of having those incentives will matter.
Here we again established that the competition is not driving the innovation but the internal factors of the firm.
There are several market variables (like an inherent demand of the product which no other firm has realized yet) apart from the internal factors of the firms that drive the innovation. Sometimes, it’s not just about competition – it’s about expanding your horizon by diversifying in both related and unrelated markets. Hence, I would conclude that it’s difficult to establish the direct generalized bond because it will vary with the market conditions.
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On the face of it, I would for a moment agree with what has been put forward; I mean it kind of makes sense that why would a company feel the need to innovate when it is essentially competing against itself.
But let us take a step back and look at what we really mean by innovation. Apple came up with what I call real innovation, and we do have a formal word for it as well, ‘Radical innovation’, when it faced almost no or zero competition – this is before the smart phone revolution came. Apple is still innovating, incremental innovations, when it faces a great deal of competition from Samsungs of the world. So, in the light of the above argument, what innovation do we refer to when we speak of competition in its primitive form?
It is true that competition drives the stakes up, and if as a company I want to avert price wars, then I must come up with some differentiation strategy, and that is possible only when I innovate. But, raising the stakes not only increases the need to innovate, it increases the overall pressure I am facing. With increasing completion, innovation is not central to my firm only, as a result product life cycles decrease, and in a hurry to come up with a better version of my product, I may or may not be able to do justice with what I call innovation.
Also, reduced competition means, I have my space to do produce something radically different and immensely useful for the welfare of the mankind, something which Apple was able to do.
So, to summarize, competition does gives a boost to innovation, but that innovation may or may not be what we would have hoped for in the first place; And being a market leader, is not always awry to competition, because in addition to an increased capacity for undertaking R and D initiatives, in a way it gives us a cushion to try and go over and above than what can be seen and visualized using a naked eye.
To me innovation is still a herculean task, and to achieve it in a real way, a company must first need to detach itself from competition it faces and then think of a course which will really help it innovate.
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I find that small and big companies need to innovate, to give importance at the R&D department.
Small companies must innovate to be competitive with the others. If you don’t have a product with different characteristics nobody will buy it. It’s easier for a start-up to enter in a market with a new/innovative product and try to grab some market share than with an existing product. A problem for small companies is maybe the available budget to innovate. To have a good R&D department costs a lot of money and needs also a team of engineers. This is really an advantage for big companies because they have more resources. In addition, they can afford to lose money without putting the company in difficulty. But these large companies should pay attention to always develop quality products representing the brand. If Apple sell a deficient I-Phone in the future, they could lose they symbol of quality.
Biggest companies must also innovate. They must be competitive and affirm their leadership position. If a company never ameliorate his products it will maybe lose some market share in the future. For instance Apple develop a new version of the I-phone regularly, I think that it’s induce more competition with the competing firms and always sell the best products at the customers.
About monopolists they should innovate, just to keep these monopole situation. If a company never question his products, that is an opportunity for others societies to try to enter a market.
In my opinion there is a link between innovation and competition. Innovation is one of the implements to be competitive for all the societies (monopoly or not) and so the R&D departments should not be significant.
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The relationship between innovation and competitiveness is not easy to define. On a macro-economic level it is true that innovation leads to competitiveness. It is with this truth in mind that many governments invest taxpayer’s money in research and innovation. And statistics have shown that each € invested in research and innovation generates a high return. However from a company perspective things are much more complicated. Venture capital investors and business angels maintain statistics that illustrate the return on their investment portfolio. Often it is the case that one successful venture covers the losses made on 20 other failed investments. Many new innovating developments do not make it to the market.
What has this to do with competitiveness? In practice will the successful venture open a new market or take the market away from existing incumbents. Google and printed media; the smart phone and Nokia are just a few examples were innovation resulted in a large loss of existing market share by the established companies.
Why could it happen that world largest GSM producer and respected European innovative company could not see the danger created by the smart phone producers in the mid 2000’s? NOKIA with almost unlimited access to capital and a very large research department did not invest in the new developing smart phone market because of vested interests. The argument that the smart phone would take away market share from their existing GSM business certainly holds. But even more important are the current management modes found in large enterprises: the easiest way to improve the bottom line of a large company is by making the process more efficient, optimize the supply chain, outsource production to low cost countries… all steps that make the company less nimble. The investment in research is in these settings is considered an expense, often the first item to save on. It is in these settings impossible to obtain budget to explore product research that is not mainstream for the company. NOKIA as an example had the Symbian based GSMs and preferred to explore this development track above parallel research in other Smart Phone’s based on Android or other operating systems. In fact, the conclusion is that even when these companies have all the means to develop new technology to improve their products or take a larger share of the market they will prefer to out develop their existing product line, often at the expense of survival. And the successrate of new ventures recorded by business angels is often an additional argument not to invest in new developments.
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In my opinion, I agree that there is a certain link between innovation and competition, but it is too difficult to establish a complete theory over it. There are also different types of markets where we have to innovate rapidly and hard like the IT’s market, and by opposite the automotive market, where each new innovation is not seriously different from the last one and are separated by 2 or 4 years (for each model).
This article talks also about the problem of cannibalization of products of one firm; let’s look at the war between Apple and Samsung on the smartphone market. I don’t really see cannibalization, they each one release a new version of their best smartphone Galaxy S or iPhone, once a year… Releasing the iPhone 5 should make the iPhone 4 cheaper? Yes, and Apple knows it, try to buy a new iPhone 4, the only version you will find will be the 8Gb version, which can be considered like a “damaged version” because his memory is too small for an optimal use. So, everyone who wants a good iPhone will not have really the choice, he will buy the 5th. It’s a kind of menu pricing.
But now Apple and Samsung have to innovate both, at the same speed because they don’t want to lose their market shares like Blackberry which is too complicated in use or Nokia which innovations were to slow compare to these 2 giants of IT.
These examples show that on a competitive market innovation is very important, firms have incentives to innovate if they want one day hold the position of monopolist. Maybe after they will get this position, they will slower down the innovation rhythm because their priority will be making profits and not more “don’t lose market power” and the social welfare will be reduced… It’s why there exists competition policies to avoid such situation
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Indeed the relationship between competition and innovation is complex. However, I believe that it is not necessarily true that large companies have little incentive to innovate. For example, consider the argument that Microsoft as a result of its monopoly in the PC and laptop business has little incentive towards simplification as it might cannibalize its own sales. With the rapid rise of smart phones and tablets which can perform the same functions as a PC, only faster and better, and with companies in such businesses like Apple increasingly focusing on simplification, Microsoft does not have much choice. In fact the fact that it’s the largest player in the PC segment makes it the company with the most to lose by disruptive innovation in related fields. This is also reflected in the fact that Microsoft has been continuously increasing its R&D spend over the past couple of years and spends even more than Apple, which has always been the benchmark for innovation in the industry.
Another dimension which is in conflict with the argument that firms with a degree of monopoly have little incentive to innovate is related to an earlier discussion regarding Intellectual Property Rights and innovation. Patent protection which is a way of giving monopoly power to a company for a period of time actually encourages innovation within the firm because of the increased post innovation profits.
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The relationship between innovation and competition is really complex. Indeed a lot of factors influence it and depending on the sector, the position on the market, the size of the company, etc. it’s not comparable.
What’s sure, there is no linear relationship. During the life of any company, this relationship evolves according to its size, its market share (regardless of the level of competition).
Let’s take an example, Apple. During several years, they were considered as very innovating company. Our market was quite without real competitor since they have positioned themselves as better as other computer. They developed a lot of innovate products; iPod first, then iPhone, iPad, and many versions of each ones. A long time, they were almost the only one on this market like a monopolist. Now, for a few years, some other companies begin to compete with them: Samsung (the biggest one), HP, BlackBerry, Sony, Archos, Amazon, etc. Even if Apple is still the leader, far ahead, its market share is becoming to stagnate. When Keynote Speech are announced, people ask them if Apple will be able to propose some innovation and they are more and more disappointed (for some of them). Why? Because Apple has innovated a lot during several years, but now they “just” make some evolution of existing products.
Here we can see a reverse relationship. We would more likely to say: the more we have competitors, the more we have to innovate, not especially a linear or determined link, but “a link”. Here, Apple innovated when it was (practically) alone, and now it has competitors and it can’t innovate so much.
I think competitors here don’t influence the “innovation curve” of Apple, it’s more likely the knowledge and the technological discoveries which drive the Apple’s innovations. The company has reached a point where innovations are more complicated to generate, it’s for me the main reason for it decrease.
In an economic point of view, Apple has to manage a double problem. It sees its competitors more and more expand themselves and so its market share is decreasing. On the other hand it can’t attract more people by developing, as it has always done, new innovating and useful products.
This example shows that competition doesn’t always allow to companies to develop innovation. A lot of factors should be taken into account. The strength of the competitors are one of its but this relationship is influenced by many other factors.
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If there is no evidence between innovation and competition, I particularly think to the very competitive industry of mobile phones/smartphone. Because of their dominant position, leading companies have failed in believing into the next generation of products while other companies were taking the turning.
Years ago, Palm was the leader in the PDA market. However, they did not combine the functionalities of the PDA with the ones of a cell phone. The result was that they almost disappeared from the market and was acquired by HP. (1)
Another leading firm, Nokia, did not succeed in the conversion of smartphone that are now almost totally tactile. As a result, Microsoft, which has never succeeded in offering a good line of mobile phones, acquired the Finnish firm in September 2013. (2)
Finally, Blackberry is also in troubles. After its terrific success, the Canadian firm has never been able to hold the line of combining successful R&D and profit.
Those (few) examples show that innovators in a competitive industry could never stop resting on their success. Unless a monopoly position allowed by a patent for example, such companies have to think about the next step.
Microsoft has faced this problem with its arrogant position. They are now in competition with other companies like Apple as they propose another very valuable OS.
(1) Stratégique, 2008, Pearson education.
(2) Lemonde.fr http://www.lemonde.fr/technologies/article/2013/09/03/microsoft-va-racheter-les-portables-de-nokia_3470141_651865.html
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As much as Steve Jobs is a person I hold in high regard I feel his evaluation is incomplete.
“what’s the point of focusing on making the product even better when the only company you can take business from is yourself?”
There are two reasons for this:
First developing a product even further, especially in an area such as technologies may have bigger repercussion than the product in itself or the original market. Developing could result in gaining even more advancement in the field and making it harder for potential competitors to enter the market. One just needs to read Tushman “Managing evolutionary and revolutionary change”to be convinced that a company that doesn’t evolve is a dead company. It may be at its highest now but there might come a time when an other actor enters the market with a similar product but with newer technology ant the turnover will be hard for the old company (if it wasn’t prepared).
I personally think that if Apple wasn’t trying to push it products forward (iphone, imac) it would never have come with the idea of the ipad. So there’s economies of scope to be done between innovations. Or even better it may lead to the discovery of a new market.
This analysis must be tempered with the fact that I was mainly considering a technological market. In fields where change is hard to implement (contraction for example) the payback time for an innovation might be huge and this could lower the incentive to innovate.
Secondly I remember Steve Job as a product driven person. He always had the will to lead his project (product) to what he considered perfection. This enabled Apple to produce wildly appreciated products put also to position itself as a quality company. The are currently trying to emphasis their positioning on the luxury market. So managing innovation isn’t only about the product but also segmenting the market and positioning the firm. This could lead to a whole set of strategic opportunities closed to the firm which doesn’t innovate.
On the other hand innovating for the sake of innovation in a loss of money and energy. This can be seen with firms such as phillips which at some point had patents in a lot of different fields but with no global strategy to actually put them to some use. Or even worse a perfectly sane company could destroy itself by choosing to focus on a type of innovation and discovering too late that it was a bad choice (R.C.A.).
To conclude I’m a fervent defender of innovation in a firm as long as it’s strategically interesting to do so. It may lead to new products or to increasing sales. Especially because mature firms have the cash and the possibility to absorb failure, thus minimizing the risks. The innovation deosn’t have to come from the company in itself but could be brought to it through mergers and acquisitions.
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The relationship between innovation and competition is very tricky. In fact, the link between these two variables depends on many other measures and facts and what could be true for one sector or case could not be applied for another one.
Firstly, I think that the distinction between capacity and incentive is very relevant. Schumpeter is thus right when he maintains that monopolies have greater capacity to innovate. On the one hand, large establishments are able to invest lot of money into R&D and to support risks. On the other hand, they have maybe less incentives to innovate because they would cannibalise itself. I agree to some extent with this second statement. Indeed, innovation is a competitive tool for actors which are in a competitive market in the sense that it gives them the opportunity to escape from perfect competition thanks differentiation or by reducing their costs. But this explanation can’t be applicable to monopolies and it is why they are less tempted to innovate. However if bigger firms have maybe less incentives to innovate, they can’t stay passive in the R&D field. Indeed, they should not neglect the fact that competitors could enter the market and overtake their position thanks to their cutting edge technology.
If Schumpeter illustrates the capacity side, Arrow speaks about the incentives to innovate. For him, these incentives are bigger for a firm which operates in a competitive environment. Indeed, because, as said before, firms can in that way offer smarter or cheaper products than their competitors but also, according to Arrow’s arguments, because a competitive firm can spread the cost of a innovation thinly thanks to its high output levels.
Secondly, in my opinion, competition is not the only valid variable which influences innovation. Many other elements determine whether a firm is capable to innovate efficiently or not. External demand and the threats of an environment for example play a role in the innovation process. Creativity is inhibited by a strong demand while innovation implementation is enhanced by the same factor.
To conclude, I would say that this question is particularly difficult to study and that the truth can be found in different theories. A definitive answer can’t be given because it will depend on the case, the moment and the place.
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Establishing a relationship between competition and innovation is not obvious. Markets are complex to understand due to the great number of agents that all differ from each other and act and interact according to their characteristics (production capacity, demand, preferences, etc.). In those cases, it might be beneficial to try and look for an environment that is similar to the markets we want to understand but much easier to understand. One such environment, where competition and innovation are omnipresent and the implications very easy to grasp, could be motorsports.
In motorsports, there is no patent system that would allow a team to possess exclusivity on an innovation. The result of this lack of patent system is obvious. If a team wants to remain at the top, it has no other choice than to “out-innovate” other teams. Competitors can blatantly copy each other’s ideas (as long as no illegal activity was involved). Hence, secrecy is the only weapon at their disposal to keep competitors from replicating innovations.
The outcome of this type of competition is apparent. Cars keep getting faster and faster, even though new regulations are implemented to slow them down (some innovations were even banned after only one race). But the level of competition is important for the rate of innovations. In F1 (where Renault, Mercedes, Toyota, Honda, Ferrari, Jaguar and BMW competed against each other a few years back) innovations become obsolete at a much faster rate than, for example, in the WEC series (for a long period of time, Audi was the only major manufacturer there). An F1 car evolves from race to race. In the WEC, a manufacturer can rely on an innovation for a whole year. Naturally, the costs in F1 are exorbitant.
In some instances, the intense competition between teams escalated to point where it became destructive. In the 1980’s, after numerous incidents the Group B and Group C racing cars were deemed too fast and too dangerous to race. In 2001, a race (the Firestone Firehawk 600) in the US had to be cancelled because drivers were not able to physically cope with the speeds in the corners. Many racing series disappeared due to the immense sums of money that a team would need to spend to be competitive (e.g. the DTM series). What usually followed was more drastic regulation, to control both costs and speeds.
In amateur series, teams and drivers participate mainly for fun. The winning teams will not get the type of reward that would justify a lot of investments. Participants know that they will most likely never break-even but the important part is to enjoy racing. Thus, old, rusty, obsolete cars are very common in amateur series.
So, even in the simple example of motorsport, we see many familiar concepts that we see in the real markets. The main aspect was that competition drives innovation, but that too much or too little competition kills innovation.
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I agree when you say that there are differences between incentive and capacity to innovate. The biggers firms (i.e. in monopoly) perhaps have the capacity to innovate, but it is not without risks. Indeed, if they fail all their brands, public image, custommers, established reputation etc. could suffer from, leaving place for competitors. However my point of view can seem strange for you, because I think that the firms which have the bigger incentive to innovate are the firms in monopoly. And last but not least, they do not have “just” an incentive, they do not have the choice! According to me, the reason is simple to understand. Firstly we have to think, why are the firms in monopoly? Because they have patents and/or copyrights, which protect them for some years from imitation of the competitors. But when the patents will expire, these competitors will have the possibility to enter on the market which is bad for the monopolistic firms. To prevent this, the firm will have to innovate more and more to create patents to avoid entrances in their industry. Secondly, They are in monopoly because they hold secrecy (perhaps mixed whit patents). It is better for the firm which hold the secrecy to have a lot of secrecies by innovating. Indeed, if they hold severals importants secrecies and a competitor has been able to steal one of them, the incumbent monopolistic firm will not be threatened by a potential entry because it remain impossible for other firm to enter on the market without knowing all the secrecies. Thirdly, the sentence “Si vis pacem, para bellum” (Végèce) could be translated as : as long as monopolistics firms innovate succesfully, it will frighten potentials new entrances.
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The nature of the bond between competition and innovation remains an open question as we saw in the article. However, there are some parts of it that I don’t agree with and I am going to discuss them here. I took the precise example of Apple and Kodak, two companies which had market power and had to face competition.
I would like to discuss three parts of this article more toroughly :
Firstly, Ray Lane says that companies face “The Innovator’s Dilemma”. If they improve their product and lead the way towards simplicity they will cannibalize themselves.
Secondly, “The Innovator’s Dilemma” refers to companies that succeed in one generation of innovation but whose success becomes then an obstacle for coping with the next wave of innovation.”
Finally, the conclusion that “This observation lends credence to the idea that firms with more market power (monopolies in particular) have smaller incentives to innovate than firms facing a higher degree of competition”
In my opinion this is not always the case and I will try to justify my position:
I don’t agree with Ray Lane. On one hand, Apple is a good example of a successful company who continuously tries to make the use of new technologies easier and available for everyone. On the other hand, if you use a computer you will face another dilemma, which is: being a “PC or Mac” user… I will not discuss it here. But the fact is that people are bored with all the Microsoft complications and problems. (I can’t remember all the hours spent to fix problems instead of doing my work), and that’s why we see more and more Mac computers on desks, I think. Simplicity is one of their key to the success. Time is money, it has always been money … and I would say : “the simpler, the faster”. That’s why I think it is not true to say that making things simpler can be dangerous for a company. People love simplifications and are ready to pay for them.
Moreover, I think that “companies that succeed in one generation but whose success becomes then an obstacle” are shortsighted companies. Kodak is one of them. As said in the article below, when new technologies are developed some companies are totally lost but others are able to manage. Kodak saw the movement but was not able to react properly. They didn’t see what could have made them one of the leaders of the numerical revolution. Compared to Kodak, Apple launched new products, saw the movement, and has surely become the leader by now. Apple faces no “Dilemma” because the company was able to innovate generation after generation and that its products are not obstacles for each other thanks to the future’s view of the managers.
(http://www.paristechreview.com/2012/02/20/kodak-lecons-faillite/)
As a conclusion, I will simply say that Apple faces a high degree of competition (with Samsung for example) and so they have a lot of incentives to innovate. That shows that this conclusion is not adaptable in every context and that the link between competition and innovation must be evaluated by comparing similar situations or companies by fixing the hypothesis and limits of the results found.
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When it comes to discussing the link between innovation and competition, I do believe that there is a positive correlation between the amount of competition on a given market and the amount of innovation produced by the main actors of that market.
I would like to start by discussing the case of a monopolistic situation. Facing nonexistent- or truly little- competition, a monopolistic firm would not have the incentives to innovate as they have almost no competitor to steal market shares from and everything to lose. As Arrow explains, their interest lies in the maximization of profits and reduction of sales, and they would thus have fewer units to spread the fixed cost of the innovation. Moreover, their potential advancements could help other firms to catch up on them much quickly than they could have done otherwise by using only their proper means. This is mostly due to the fact that knowledge is a public good and that competitors will eventually gain access to that knowledge. Firms willing to enter a new market could use the discoveries made by leading firms to enter the market and then find ways to differentiate their product somehow.
However, I also feel that innovation is a necessity. In my opinion, a company that could even have a monopolistic position but that would not innovate regularly is a firm bound to lose customers and to see its market share decrease. People’s boredom and taste for novelty would eventually push them toward a smaller but more innovative brand. But innovation is not a seamless, trouble-free process. It brings its load of disruption and implementing it into existing processes can be costly. Basically, one has to look at the amount of disruption that a given innovation would bring to the existing processes. In the case of an important disruption monopolists would have fewer incentives to innovate. It will lead to a decrease in industry innovation and social welfare will be hurt.
This conclusion does not hold in a competitive environment where firms would have more incentives to innovate, to differentiate themselves in order to achieve a monopolistic position.
To cut a long story short, I believe that the link between competition and innovation is not obvious and its nature is not well determined. However I strongly feel that competition act as a stimulator for companies and thus fosters innovation among them.
Sources:
Creative disruption, Douglas Clement , The Region, 2008, issue Sep, pages 30-33, 58-61
The Incentives of Oligopolists and Challengers to Acquire a New Technology, Dirk Czarnitzki and Kornelius Kraft, February 2007, pages 23-24
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Alves (2007) presents a literature review in which a myriad of relevant aspects related with this debate are portrayed.
Several are the incentives existent on highly concentrated markets – and absent on those of low competition – for the establishment of innovative efforts from the firms.
First, it is undeniable that the process of technological change is generally costly and risky. Therefore, it is arguable that companies will decide to invest in new forms of knowledge conditionally to sufficiently high returns.
Second, monopolist firms are expected to become huge and prosperous organizations at some point, as they are likely to collect a substantial flow of revenues though time. Hence, theoretically, monopolist companies would be able to offer more attractive wages for the highest qualified human capital in the markets, a vital element of the creative process.
Third, highly concentrated markets are endowed of reduced asymmetries of information and uncertainty, in the sense that the absence of several competitors might enable the firm(s) set in the market to form sounder understanding about the market, thus, allowing them to perform a more efficient process of decision making.
Forth, it is highly limited the possibility that competitors have to free ride on a new invention, fact that is commonly verified in markets characterized by intense competition.
Finally, the elements mentioned in the post (economies of scale and better access to capital markets) are also relevant aspects that one can borrow to argue in favor of high concentration.
On the other hand, as argued by Steve Jobs in the post, monopolistic structures might not be encouraging enough to make firms investing in further risky innovative activities, given that monopolists are already able to enjoy a comfortable position in the market, in the sense that theirs profitability might not challenged by actions taken by competitors.
Based on the same reasoning, it would be desirable from the society point of view to have as much firms as possible. There is little doubt that the existence of several firms executing intensively innovative activities would amplify the technological dynamism of the economy. However, highly competitive markets might undermine the profitability of firms that conceive new innovations, given that the presence of numerous competitors increases the possibility of any of them to free ride on the new discovery.
The work of Aghion et al (2002) does not corroborate any of the view mentioned in the post. In this paper, the authors estimated empirically the relationship between firms’ willingness to innovate and market competitions for several sectors of UK’s economy. The conclusion of the study is that neither high nor low, but markets with intermediate levels of competitions would promote the highest incentives to firms perform innovation.
Summing up, the economic literature does not provide a consensual view about the topic. Arguing strictly in favor of any position will ignore relevant arguments in the opposite position.
REFERENCES
Aghion, P. et al (2002). Competition and innovation: An U-inverted Relationship. Nber Working Paper Series. Cambridge, MA: National Bureau of Economics Research, n. 9269.
Alves, R. M. O. (2007). Estrutura de mercado e esforço tecnológico. Tese de mestrado
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I would like to point out a few examples on failed innovation, and also the timing of new innovations. My Examples are from the mobile phone and tablet industry.
In the article Steve Jobs is cited, but I believe that their actions have been the opposite in the later years. For instance the launching of the iPad decreased the sales of Mac computers in the short run, but in the long run mac computer sales will probably increase as some people upgrade to a familiar operating system PC. But not everyone will, as people needs vary and before you needed a computer to surf online, but now a Pad is sufficient. There is thus some level of creative destruction, making the computer obsolite for “light weight” computer users. This has also happened with iPods and the launch of the iPhone, which has pretty much the same use. Apple has constantly in the last years created new better products and cannibalising their own sales. The reason behind this is most likely to increase immediate market share in personal IT products and long term plans to increase profits. This looks like a plan which is working as 70% of new US College students use Mac (http://osxdaily.com/2010/08/05/70-of-college-freshman-use-macs/). Apple as a IT company is currently seen as ”forerunner” leading the trends with their innovation. They have the capacity to innovate, but are facing tough competition as giants such as Google, Microsoft, Amazon and newcomers are entering its markets, thus they have also the incentive.
It is rare to talk about failed or badly timed innovations. This has recently happened when the discussions of Nokia selling its phone business to Microsoft has been analyzed (at least in Finland, major speculation on the reasons were presented). For instance Nokia came out with a internet tablet in 2005 (http://en.wikipedia.org/wiki/Nokia_770_Internet_Tablet) but it was not a success. Then 4,5 years later Apple announces the first generation of iPads (http://en.wikipedia.org/wiki/Ipad). The failure and success were mainly related to the operating environment and “useability”, which was a lot better in the iPad. Also the lack of 3G mobile networks in 2005 was a negative aspect as the device could be used with wifi. Also touch screens hadn’t developed to be good enough in 2005, making harder to use. Thus the Nokia 770 was not a “ready innovation” for the markets. Nokia had also researched and innovated in the field of touch screen telephones, but did not dare to leap from button to touch screens, and Apple did it first successfully. They have had the capacity to innovate, and also incentives, but they have made bad choices, and chosen wrong development paths and thus have not gained economic benefit, and thus the phone operations are being sold to Microsoft due to multiple failed innovations.
I would like to bring out a third failure from Nokia, which also shows the capacity to innovate. They were developing an own operating system called the Meego and 1 phone (N9) was launched using it. It was supposed to compete with Android and Ios. But it was discontinued as Nokia started developing phones using Windows. However the story of Meego is not over, the team working on it bought the development from Nokia and started their own company Jolla, who have continued to develop it further. It is now called Sailfish. The first year of Jolla as company was mainly spent on acquiring capital, as they didn’t have enough. Thus Jolla was lacking the resources to innovate. They have the incentives, and the belief, thus it can become a great option for an operating system.
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The cost of production’s functions show us that a market facing perfect competition is more prompted to the appearence of innovations, since all the firms have less to lose than a monopolist would. This idea is supported by Arrow’s argument: “A firm in a competitive market would have high output levels, and so the cost of an innovation could be spread thinly, but a monopolist, with lower output, would be less inclined to incur that additional cost.”
The same idea, that monopolies have less incentives do innovate, is argued by Schumpeter, that claims that “a monopolist does not have competitors ready to imitate his innovation.”
Although I agree that Arrow’s argument makes perfect sense mathematically, it seems to me a too simplistic way of looking at this matter. Regarding Schumpeter’s view, I think it’s too focused in the short-run, because a monopolist may not have big competitors at one moment, but in some kinds of market if some smaller firms appear and start undertaking more innovation actions, if they do well in the market and start increasing the number of costumers there will be a time at which the monopolist’s position could be at risk. On this matter I totally agree with the idea that is proposed by the Gilbert-Newbery model, “monopolists often have a strong incentive to innovate, if only to preempt their rivals”, meaning that monopolists often think about innovation not as way to expand the brand or accomplishing a bigger market share, but as a self-defense measure.
As this is a very complex subject, there are many other factors to consider besides the competition level, especially the type of market in which the company is inserted. Considering my argument that a small company can be seen as a future threat to a monopolist, if we think about the smartphones or other electronical device industry this can actually be true, and it’s possible that monopolists think of innovation as a way to protect themselves. But for example if we consider a country where there is only one railway company that owns a monopoly, taking into account that it’s a product that is highly unlikely to suffer big innovations and changes, and that a possible entry for a new firm would be extremely costly, on that case I don’t think the monopolist would consider big investments in R&D as a way to assure protection against possible future competitors.
Therefore, considering all the facts and the opinions, I believe that there is a strong correlation between the amount of investment in R&D and the type of market a company faces, but we cannot directly make assumptions just based on that aspect.
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I think that innovation strongly influences competitiveness, but it is not the only element, for example costs reduction can also increase competitiveness. If only lower costs allowed to be competitive therefor some company should not disappear but it isn’t the case. We can adopt the same reasoning for innovation. However innovation can develop sustainable competition.
Innovative firms need to build new capacity incorporating the new technology before use. This need demand costs that temporarily put the undertakings concerned at a disadvantage, because they suffer a stronger financial restrain. These costs are, however, a prerequisite for access to productivity gains or diversification and later, competitiveness promised by the new technology.
Afterwards control innovation allows to enter in the market while others disappear because they have been not able to modernize. So the degree of innovation in a sector determines the level of entry barriers for new competitors.
In addition, this competitiveness is not definitively acquired. It must constantly be stimulated. It will then focus on the means used to that it fits in the long term. R&D seems appear as a key element, as well as cooperation among economic actors.
To conclude, the entrepreneur must keep in mind that innovation requires structures able to take technical risks, financial, commercial, legal and human related to it. Companies have to look for innovations in all their forms because they allow them to increase their competitiveness either by better cost control, either because they have a monopoly (temporary or permanent) on the market. So we can say that innovation determines the strategy of the company.
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The companies look after innovation because it allows them to extend the quality of their products or services and to develop more key skills. Thus the innovation allows them to improve their competitiveness either by a better cost control or because thanks to the innovation, the companies have a monopoly (permanent or temporary) on the market. The innovation is a big part of the business strategy.
When the innovation relates to the production processes, it gives the company an advantage in terms of cost. In that case, the company can apply lower prices. But when the innovation is about the product itself, the company can differentiate itself from its competitors. With this strategy, innovative SMEs could adopt and thus coexist alongside large groups. However, we must not forget that all innovation projects are not necessarily achievable by the organization (do not meet the needs or expectations of consumers, small budget …).
I would like to emphasize that I am not agree with this idea of the text : « that firms with more market power (monopolies in particular) have smaller incentives to innovate than firms facing a higher degree of competition ». Indeed, the monopoly is only temporary; whatever the originality, innovation introduced only provides a temporary competitive advantage. The innovation must be permanent within the firm to try to have a permanent monopoly.
Then there is also another idea of text that concerns me: « large firms may have lower incentives to innovate than smaller firms, basically because they have more to lose ». In my opinion, this affirmation can be true but also false.
On one hand, a small firm has the advantage of being more flexible, it is a privileged creativity place because of their organization. It encourages risk-taking associated with innovative projects and allows a quick decision making. To be innovative the company must have a relatively flexible organization, give some freedom to work and initiative employees. For large firms it is more harder to be supple.
On the other hand, a large company has probably more financial resources to overcome the failure of an innovation, while this is generally not the case for SME. SME must be very vigilant when they opt for a strategy of leadership. Innovation absorbs a lot of resources that are heavy. Funding sources are limited. Internally, financing is achieved through research and development budget and cash flow of the business and externally with the help of venture capital.
To conclude, innovation certainly plays a positive role in the competition. But nothing is ever acquired, innovation must be constantly reassessed, updated. Innovation takes time, money and an adaptation of the company strategy. So it can sometimes have a negative impact on the business and the competitiveness if the public does not react positively to it.
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In my opinion, we cannot say that the more/less competition, the more are the incentive to innovate because a lot of component must be take into account.
I agree with the fact that a lot of competition is not good for innovation because this implies lower market share per firm and thus lower capacity to invest in R&D.
But a monopoly situation is not good at all for the incentive to innovate because firms face all the demand and he don’t need to make greater innovation to keep his demand because he are alone.
Then, in my opinion, we need a “golden mean” because the two extremes are not good. Indeed we need competition to make pressure on firms to innovate quickly and better than others. But we also need the give the capacity to firms to innovate.
I want to compare this with “crowdsourcing” because, nowadays, a lot of innovation emerge from this one. currently firms use this strategy to diversify his supply such as Lays, Peugeot,… The idea, in most cases, is to put consumers or employees in competition to generate new ideas. In my opinion, current society is a society of competition. People need to be in competition to give the best because when they achieve this goal, this generate more social reward. If you are alone, you have time to reach your goal and thus you regulate your effort. But if more people want to reach this goal, you have an incentive to go faster and really want to be the first.
To conclude, I’m pro competition to increase innovation because people give the best and innovate quickly. However we need to take care of the cost in welfare for people that lost is not too high.
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First of all, I think that the degree of innovation in companies depends mainly on the sector. Indeed, companies which are in a sector of new technologies have to innovate more than others. Specially if they want to offer best products to their customers.
Concerning the link between competition and innovation, I agree that it’s really complicated.
I choose to take the example of Whirlpool Corporation, a manufacturer of home appliances. As everybody knows, there are a lot of home appliances brands on the market (BOSH, SIEMENS, KENWOOD, ELECTROLUX,…).
The penultimate CEO of Whirlpool, Dave Whitwam, was really mindful of the importance of innovation in this sector.
He was aware that each brand could offer a refrigerators which keep the food cold. But Whitwam wanted more. According to him, Whirlpool had to offer innovative products and services that solve problems and are valued by their customers. Moreover they had to find innovative solutions that were not available to their competitors. Therefore, he wanted Whirlpool to generate a competitive advantage.
Personally, I think that Whitwam were right. Innovation is the best way to possess a competitive advantage and so to earn the loyalty of customers to the brand.
For monopolies, innovation is really important too, and specially in the sector of new technologies. Indeed, the consumer needs are always changing. And so, without innovation, others companies could easily find new products more specific to their needs. Moreover, without innovation, they can’t create new products or services. In this way, I think that people will be weary of using always the same products. (For example, Microsoft frequently update a new model of his Windows operating system)
Innovation is a good way to discourage competitors too. Indeed, if they see that your products are at the forefront of technology, they might be afraid of not to be able to do better than you. This can be considered as a barrier to entry.
To summarize, I’ll say that in the two cases, innovation plays a big role. On the one hand, it can help companies to beat competitors with the possession of a competitive advantage.
On the other hand, less competition has to force companies in situation of monopole to innovate. It’s a good way to keep their customers and to discourage competitors.
And so, if there is a link between innovation and competition, I think that it’s very difficult to determine it.
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In my opinion there exists some relationship between competition and level of innovation in an industry. But is the relationship linear or non-linear is the point of issue? Intuitively, one would think that higher the competition, higher the level of innovation. So, when there are many firms competing for the same market share, firms will try to come up with newer better products to beat the competition and gain larger market share. Hence, the level of innovation will be relatively higher than that when the competition were low. However, the relationship between competition and innovation is not as simple as it looks and is much more complex. There have been various researches in this area and people have come up with number of relationships between competition and innovation. P Aghion, N Bloom, R Blundell, R Grifith and P Howi in their paper claim that there is an inverted U relationship between competition and innovation. With increase in competition, the level of innovation increases up to a certain point and then it starts decreasing.
According, to economic theory, innovation depends on the amount of profits that can be drawn from the new technology which in turn depends on the various factors. Richard J Gilbert in his paper “Competition and Innovation” claims that there are multiple economic forces that affect firm’s profit and hence the level of innovation. Some of these forces are –
1. If the profit that can be earned using a legacy technology is high, as may be the case in highly concentrated product markets before innovation occurs, then the incentive to innovate can be small.
2. Reduction in competition that can occur when innovation enhances differentiation of firm’s products or achieve significantly lower production costs also known as “escape-the-competition effect”.
3. Incentive to pre-empt competition i.e. firm will invest in R&D if it can pre-empt and reduce the competition by coming up with superior products or raising the entry barrier.
I am sure there are many more forces like these which may affect innovation. I would like to cite some examples to support above observations. Looking at the automobile industry, companies like BMW and Ferrari which target a niche luxury segment always try to innovate to maintain their market position and thus, pre-empt the competition. So, they invest heavily in their R&D. Whereas firms in the food & beverage industry like Coca Cola, Pepsi etc. hardly innovate as far as their product is concerned. They are using their decades old formula to sell their products. The common belief is that there are very little profit to realise if they try to modify their product by innovating. Thus, the level of innovation in these type of industries is usually low. Thus, I would conclude that relationship between innovation and competition is a function of multiple economic and market forces and it is very difficult to represent the relationship in a single mathematical model.
References:
http://elsa.berkeley.edu/users/gilbert/wp/competition_and_innovation.pdf
http://www.stanford.edu/~nbloom/PevertedU.pdf
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According to the article by Douglas Clement cited on this post, there are significant empirical evidences supporting the view that competition is more favourable to innovation.
Theorists have constructed several possible mechanisms that may lead to this conclusion, namely the “switchover disruption”, but I still find the idea quite paradoxical with the firm’s profit maximizing hypothesis. There are several historical examples of technological monopolies that lose their advantage, due, among other possibilities, to new technological substitutes. As a result, in a long-term profit maximizing approach, besides their better capacity to innovate, monopolists should also have the incentive to do so, in order to secure their position, and thus to maintain maximizing their profits.
I believe two relevant ingredients that are missing in the analysis are moral hazard and the time dimension.
Firstly, while a firm is supposed to “live for ever”, their managers won’t. As the managers’ time dimension is shorter, their own interests won’t be fully aligned with the long-run interests of the firm. That is to say, they will be more concern with maximizing shorter-term profits. As a result, in the case of a monopoly, managers may not be willing to renounce to higher current profits by involving in costly innovation, instead they will extract all they can from this advantaged period.
Secondly, and worsening the previous example, shareholders might also not be fully aligned with the firm’s interest. Despite the known relevance of bequests they leave to their offspring, shareholders might also suffer from some myopia. That is, they may also be more willing to extract all the possible profits from a monopoly, instead of pressuring managers to be aligned with the firm’s long-term interests.
I thing that these two mechanisms, that are widely explored in several fields of economics, may also play an important role on explaining this phenomenon.
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I totally agree with the sentence ” From a theoretical point of view, there is a distinction to be made between the capacity to innovate and the incentives to innovate.” This article gave us one of the best exemple with Microsoft.
Microsoft was the leader in the operating system softwares (it’s still the case now but it faces a more serious competition) .
indeed when Microsoft was the leader without competitors it had no incentive to innovate and it created only new releases more stable and faster, but we didn’t saw any important innovations in the microsoft 95 ,98, millenium and XP.
However when the competitors entered in the market Microsoft had its incentive to innovate and then,it released other versions with a lot of new ideas (that were not brilliant for the majority of those.)
however in most of the cases we are in market with competition. Let’s take a perfectly competitive market, we know that they have no power for setting prices and thus, if they want to improve their market share they will have to differenciate themselves.
If they want to do so, innovate is one of the best solutions because with an innovation they would be able to create a new device, service or anything else and thanks to that, the company will be able to differenciate ist product and sell it for a better price.
in my opinion that’s why the innovations are so important in a competitive market, it can give for a company the power to differenciate itself from the others and thus, give it a comparative advantage from others competitors.
In conclusion i would say that the less market power you have ,the more you have incentives to innovate and like i said before, in most of the case we are in a maket with competion thus globally, we are in a world of innovations thanks to the competion!
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I think intense competition as well as few competition (monopolies) can induce innovation. As it is said in the article, there are two elements that make innovation possible : capacities and incentives to innovate. Competitive and monopolistic conditions both present one characteristic more than the other.
On the one hand, more competition may induce more innovation because it is a way for firms to survive. Firms in a competitive market thus have the incentives to innovate, but they may not have the capacities. Indeed, as the price is close to the marginal cost, those firms may have too low revenues to have money to invest in R&D. However, this problem could be solved through policies sustaining innovation, such as subsidies.
On the other hand, less competition (monopolies) could also lead to more innovation because monopolists have the capacities to innovate. Indeed, as they enjoy large mark-ups, they have the financial capacities to face the risks inherent to an innovation process, and they also have the material resources to implement the innovation because they have large production facilities. However, they may not have the incentives to innovate because higher profits mean higher opportunity costs and thus more to lose if the innovation fails.
This latter argument needs to be nuanced. In the case of entry deterrence for instance, a monopolist may be encouraged to innovate because of the fear that a potential rival could preempt him by adopting an innovation and then enter the market (assuming that entry is possible at a low cost). A monopolist could therefore innovate in order to maintain its monopoly power (using patents or other protection systems so that potential competitors can’t copy him).
We can also nuance the capacity aspect of innovation. Indeed, although a monopolist has more capacities to innovate than a firm in a competitive environment, the latter produces more than the former and can therefore spread the (fixed) cost of the innovation on a greater output.
To conclude, I think that from a theoretical point of view, innovation can be positively correlated with competition as well as with monopoly, but these theoretical statements need to be confronted with the reality.
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I find that one of the best and most illustrative examples of the link between innovation and competition is Nokia.
On the one hand Nokia, who from 1998 to 2011 was the dominant player in the mobile phone industry. There was a time before the arrival of smartphones where most people you knew would have a Nokia. You would never even look at their phones out of interest, as you knew that it would be one of famous models such as the 3310 made by the Swedish brands. How very different that is today. You will be hard pushed to find someone still using a Nokia. In 2009 Nokia still had a market share of nearly 35% yet by 2013 their share was down to only 14% .
In the end, Microsoft bought Nokia only a couple of months ago to mark the end of an amazing fall from grace. Many reasons could explain this downfall, but as Dan Steinbock explains for CNBC , one of the main factors is that Nokia didn’t invest adequately in the market, industry, developers, or R&D. The company stood still while all of its competitors were innovating in order to try and challenge and to surpass the Swedish giant. Nokia failed to sustain its technological innovation in an industry that moves forwards and evolves extremely quickly and therefore failed to keep its place as market leader.
This example shows how strong the link between competition and innovation can be; Samsung and Apple who are now the biggest players in the industry are well aware that if they now stand still and fail to innovate and push the industry forwards, they will be next in line to suffer the same fate as Nokia.
1. http://www.cnbc.com/id/101040631
2. http://fr.wikipedia.org/wiki/Nokia
3. http://www.cnbc.com/id/101040631
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In his widely read book entitled ‘Capitalism, Socialism and Democracy’ Joseph Schumpeter argued that large firms were more capable to undertake innovation than small firms. Douglas Clement explains in his article ‘Creative Disruption’ on which ground such a claim is made. He lists the three main arguments Schumpeter used to defend his point of view:
1) Larger firms are better to face uncertainty.
2) Larger firms have less competitors to share their innovation with.
3) Larger firms face economies of scale in terms of R&D.
However, the reasoning of Schumpeter is not perfect in so far as it is far from being exhaustive. First, Schumpeter did not recognize the fact that competition gives more incentives to innovate than monopoly, as it was argued later by Arrow and his famous replacement effect. Second, Schumpeter sees innovation as a linear process with only one way to innovate. Such a vision does not correspond to reality. In particular, some inefficient innovations may lock-in themselves because of network effects if no parallel research is being conducted. Competition somehow prevents research avenues from being dropped too early.
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There’s an undeniable link between competition and innovation, but it appears that the correlation is not very well established as mentioned in the article.
As far as I’m concerned, I think it all depends on the market we’re talking about. In fact, there are different types of monopolies, therefore the effect of innovation (or non-innovation) won’t be the same in every case. If we think about natural monopolies like public transports for example, it seems quite clear that there’s no real entry threats, so there is no real incentive to innovate, and we can notice that in fact, buses and trains are often very old and still in use. In this case, less competition means less innovation. The conclusion would be similar in case of any legal monopoly (which are not limited in time, thus I exclude copyrights and patents), such as education.
But, if the monopoly situation results from actions from the market’s actors, then the situation is different and more complicated. If there are no real barriers to entry, then the monopoly might not be sustainable in the long run, thus it would be a good idea to keep on innovating, in order to maintain the market shares. In fact, if you don’t, others will end up finding a better technology, then a better product, and thus get all the market shares.
On the other hand, if the market situation is such that entry deterrence is high, this would prevent other firms to easily enter, thus the monopoly would be more sustainable and the incetives to innovate much lower. There are many different kinds of entry barriers, i can be very high fixed costs (from R&D, …), economies of scales, or advertising expenditures.
I would conclude by saying that for me, the stronger the entry deterrence, the lower intensity of innovation, whatever the source of the barriers (legal, natural, or depending on the market structure).
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I think that, as it is explained in this article, the link between competition and innovation is quite complex and can vary according to the sector, the industry, the company and so on.
One part defends that competitive markets boost firm to innovate. In fact, in a competitive market, firms must innovate if they want to keep their competitive advantage. In a “dog-eat-dog” market, firm have to invest a lot of money in R&D in order to stay at the forefront of technology. However, in the article “Sparkling Fountains or Stagnant Ponds : An integrative model of creativity and innovation implementation in work groups” written by Michal A. West, it is shown the external demand is influenced by 4 factors : uncertainty, time constraints, competition and severity or challenge. So, in a competitive market, the external demands are high. This article explains that creativity ,which occurs in the earlier stages of the innovation process, requires an undemanding environment (so with small external demand) whereas innovation implementation process, which occurs in the latter stages, requires the opposite. So, due to the high external demands of a competitive market, the capacity of the firm to generate creativity will be reduce. In fact, workers feel to much pressure on them and feel incapable to forget or avoid it. In this way, we can defend the fact that my first sentence : “One part defends that competitive markets boost firm to innovate.” is not always true.
I also want to make a comment on the fact that “large firms are generally better equipped than smaller ones to undertake R&D”. Of course, this is true but I want to add the dark side of the big company. When a company grows, they develop a lot of structures and systems which increase the complexity of the organization. All theses structures and systems are linked and so, innovations are more difficult to implement, in their production and their processes. This is called the structural inertia. There is a another inertia called the cultural inertia. When a organization becomes older and bigger, people imagine that they know how things are to be done. This is seen in the informal norms, myths, stories , … of the company. When a company must innovate, the culture can become a significant barrier because the culture is “ephemeral and difficult to attack directly”. Due to the cultural and structural inertia, big companies can have more difficulties to innovate than small companies. (source : Ambidextrous Organizations : Managing Evolutionary and Revolutionary Change, written by Tushman and O’Reilly)
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An interesting thought, apart from the possible positive relationship between degree of competition and level of innovation, is which way the causality would go between them. In my opinion, it is likely that the amount of innovations is not driven by the degree of competition or vice versa, but these could both be driven by another factor. I believe that an important factor for both is cost of innovation and there are several reasons for this:
– If the cost of innovation is low, it is difficult to maintain a dominant position in a market because it is easier for competitors to enter the market and innovate right away because it doesn’t require large investments.
– When the cost of innovation is low and there are enough gains from innovation to be had, it seems logical that this has a big impact on the amount of innovation as firms can raise profits by innovating (regardless of the degree of competition).
These simple thoughts point into the direction that the degree of competition and the amount of innovation are driven by the same driver, and it is not unlikely that there is a positive relation between them.
A final note would be that it is also possible that innovation is cheap for the initial innovator with a lot of market power, but expensive for entrants or small firms. In this case it would be very easy to maintain a monopoly and the incentives to innovate are much less. So I agree that if costs of innovation are large, at least for entrants or small competitors, firms with a lot of market power don’t have the incentive to innovate.
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As said in the article, the relationship between innovation and competition is not only positive.
Competition is one of the factors that determine the level of innovation.
We read an article in the class of Innovation management ( West, Sparkling fountains or stagnant ponds: an intergrative model for creativity and innovation implementation in work groups.) where the author try to build a dynamic model to measure the level of innovation.
He classifies the Competition as external demands like the uncertainty, the time constraints and the severity of the challenge. Furthermore this category of factor has an inverted-U relationship with innovation, which means that at extreme levels it have a negative impact on the level of innovation.
On another side he describes the innovation process in two stages: creativity and innovation implementation. And he maintains that competition might only be beneficial when we are in the second stage: the innovation implementation.
So when we apply this model on a big company like Microsoft which is close to be a monopoly we find that a low level of competition is good for creativity but will fail in the second stage: the innovation implementation.
However with the success of Apple, Microsoft monopoly tends to disappear and so the level of innovation will increase and reach an optimum (the top of the inverted-U) where new technologies will succeed.
So despite the fact that Microsoft don’t want to kill its cash cow, at some time he will have no more choice than to innovate and invest in a new encouraging product.
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There are indeed a lot of different factors that come into account when correlating innovation with competition. But I think one of the most impactful is the duration of the life-cycle of a product on the market.
In fast-evolving markets, like high-technology the author takes as an example, the product’s life is short and the leader needs to innovate in order to keep his position as a leader. The author takes the example of Microsoft that is (or was back then when the article was written) not innovative because of the lack of incentive. As the years go by, it becomes clear that Microsoft is losing his grip on the market, because of their lack of reactivity and inventivity. They’ve been thinking too much on the short-term, maximising their profit with their existing products and keeping R&D costs low.
The correlation between innovation and competition varies according to the length of the time-horizon managers are looking at. On the short run it is clear that the leader has an incentive not to innovate and to maximise its profits with the existing cash-cows. As the author mentions, innovating would canibalise its market. But if you look at it now on the long run, there’s a clear incentive to innovate if the firm wants to stay leader on the market. Indeed, society and technology evolves and new innovations become possible, which means that are opportunities for new entrants to overcome the leader. The shortest the life cycle of the product, the shorter is the period where the leader’s position will stay unharmed and thus the period where there’s no incentive to innovate. In microsoft’s case, the managers apperently had it wrong, even if it is still leader on the PC market, it has a huge lag on the smartphone and tablet market. But if you look at the later, Apple is the leader and still keep innovating because they now that if they don’t, other will and will attract their customers.
Now take a long product life-cycle, for instance washing powder market, there the Procter & Gamble has less incentive to innovate on their products and will put a lot of its R&D budget into improving his efficiency and reducing its production costs.
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Find the link between competition and incentive to innovate is very complex. The theories disagree on this subject. Do monopolies have more or less incentive to innovate than competitive firms?
First I will give few positions on this question and then I will talk about the theory of Creative Disruption that integrates both extremes.
Schumpeter though that the link between competition and incentive to innovate was an inverse link. He said that monopolies don’t fear for imitation and that they are more able to manage the risk induced by research and development.
Arrow believes in the contrary. As monopoly sells at a higher price a lower quantity than competitive firms, then a monopoly can spread the fixed cost of innovation over a lower quantity of output. Then the link between completion and incentive to innovate is positive for Arrow.
The idea of Creative Disruption is that the link between competition and incentive to innovate depends of the nature of the innovation. If the innovation is disruptive then it is more costly for a monopolist so he has less incentive to innovate. If in the contrary the innovation isn’t disruptive, then a monopoly has more incentive to innovate.
Clement, D. (2008). Creative disruption. The Region (September): 30-33, 58-61.
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When I read this sentence, I come up with Japan. Japan is famous for high-technology electricity and sophisticated industry in the world. And I think in Japan there are many high-technology stuffs. Many Japanese companies like SONY, NEC, TOSHIBA develop their products in order to satisfy the demands of Japanese customers and they make many innovations, for example very fine monitor of TV. But nowadays, tendency of Japanese products calls “Galapagos”, which means that the products tend to be specified to “only” Japanese demands and to be too expensive. So, it is true that Japanese products are very sophisticated but it is not for demands for the demands of other countries’ people and in the point of view of competition Japanese products are much worse than SAMSUNG or LG, I think. This causes Japanese companies to stop making some new products or innovations in some field.
We can say in this case that nowadays innovation should be accepted people all over the world. If not, companies making innovations could not be alive. In these days, the tendency of demands of all over the world is simplicity, being easy to use and being cheaper. Of course, that tendency has the possibility of making innovations, I think. But because of the tendency some companies which have some possibility of making other innovations will be dead or be unable to continue to make new products in some field, like some Japanese companies.
Innovations do not directly make big power of competition, so the chances of birth of new innovations will decrease if many companies just emphasize the competition. But if they don’t have the power of competition, they cannot get money or investors to make innovations. That is contradiction. I don’t know how we can solve this contradiction. But, I also think that people all over the world will be not satisfied with the tendency now and will demand more sophisticated and complex stuffs in turns. This is because, I think, there is surely a limit of simplicity, or being cheaper, so people will demand new different directions from that.
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Firstly, Innovation enhance the capacity of competition. For example, in electronic market in Japan, there are fierce competition, many companies are facing a risk of collapse in recent years. According to statistics in 2011, Panasonic loss of 10.2 billion dollar, Sony loss of 3 billion dollar, Sharp loss of 3.8 billion dollar. A major factor to this result is that these three companies always keep traditional business. Maybe it like Mr Lane said that the innovator’s dilemma, these three companies succeed in one generation of innovation but whose success becomes then an obstacle for coping with the next wave of innovation. So innovation enhance the capacity of innovation, if you don’t want to innovation, you maybe will face a dangerous situation.
Secondly, the market competition has forced companies to conduct market innovation. In my opinion, if the competition is very fierce, every companies will consider to innovation, larger firms have better capacity of innovation than smaller one( in terms of economics of scale, capital market), but they maybe loss a lot than smaller one because they should allocate huge money in R&D. Thus, even though they are facing a fierce competition, they maybe lower incentives to innovation.
In conclusion, the link between competition and innovation is a complex task indeed, we can not arbitrarily say that the more competition the more innovation, we should analyze specific problems in specific ways according to different market, different firms, different situation.
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I think that the link between competition and innovation strongly depend on the sector. Indeed there are very competitive sectors that aren’t very innovative. The News industry for example whiwh is a very competitive market did’t change much for centuries, they only innovate once in a while when a new technology emmerge (TV, internet, mobile phones).
On the opposite the space industy is constantly inproving their technologies while the competition is not intense (alomost inexisting at the moment).
Therefore I just think that the link between competition and innovation is non-relevant.
Regarding the fact that monopolist have less insentive to innovate while having the more capabilities to do so, it might be relevant.
Smaller firms have much more incentive to innovate for several reasons.
First of all if they want to penetrate the market with less means they have to differenciate. Bringing an innovative product on the market is an excellent way of doing it.
Secondly smaller firms might implement the innovation more quickly since there is less people to convince and the procedure is therefore accelerated.
Lastly smaller firms generally have much less advertising budget and an innovative product might be the best weapon to self-advertise it because people will talk about it.
On the other hand, big businesses only have to “keep the train going” and might find very interesting things within the R&D but won’t launch the product because of strategic issues. They might just patent their innovation and use it only several year later when they really need it.
As a conclusion I would say that I approve this statement : “rom a theoretical point of view, there is a distinction to be made between the capacity to innovate and the incentives to innovate. In terms of capacity, large firms are generally better equipped than smaller ones to undertake R&D (they can benefit from economies of scale, they have better access to capital markets and they can cope more easily with the uncertainty associated to innovation). On the other hand, as illustrated by the quotes above, large firms may have lower incentives to innovate than smaller firms, basically because they have more to lose.”
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In order to analyze the link between competition and innovation, it is important to understand how competition is measured. Drawing my analysis from Goettler and Gordon’s paper (Goettler, Ronald L. and Gordon, Brett R., Competition and Product Innovation in Dynamic Oligopoly, April 17, 2013), I would like to analyze the effect of 2 different measures of competition on innovation – product substitutability and knowledge spillovers.
As the article suggests, there is a lot of literature available supporting opposing views regarding the effect of competition on innovation hinting at the fact that the relationship is not intuitive and straightforward. Choosing product substitutability and knowledge spillover as measures of competition brings out the complexity in greater detail.
In the paper, the authors suggest an inverted-U relationship between innovation and product substitutability. When the product is not that easily substitutable with competitor’s products, i.e. the product substitutability is low, the laggards in the market don’t have much incentive to work on the product quality as that would hardly affect their sales. As the product substitutability increases, investing in innovation would make the customers prefer your product over the competitors’. Hence the positive slope of innovation versus competition. However, as the product becomes more and more substitutable, the bigger companies would have the incentive and resources to invest further in innovation while the smaller firms will lag behind. This will reduce the probability of catching up with the leader and the overall investment in innovation would decline. This explains the inverted-U shape of the innovation – product substitutability relationship.
The effect of knowledge spillovers on innovation depends a lot on the reaction of the market leaders to the efforts made by the laggards to innovate based on the ‘prior art’ (standing on shoulders effect). The leaders might not want to share the benefits with others in the industry. In this case, knowledge spillovers might bring down the investment in innovation. However, if the amount of knowledge spillover is high, then the laggard firms may be able to close the gap with the leader faster which would induce the leader to pump in investment into innovation to defend its lead (eg. Smart phones market).
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First, I would like to insist on the fact that, as written in the article, we absolutely have to know precisely in which market we are evolving. It is obvious that we have to take into account the characteristics of the market we are speaking about, and basically keeping in mind their environments. In my opinion, this would already clear up a little bit more the link that exists between competition and innovation. Thus, we have to clearly define the environment.
Moreover, I think we should replace the quote of Steve Jobs in its context. He announced it in 2004. Since that date, we all know which way Apple has followed. They haven’t stopped to innovate permanently with their new products. But as a visionary, I think that Steve Jobs actually could even not believe in the quote he said. To him, it was obvious that Apple had to innovate constantly.
If he was still alive, I don’t think he would still say this quote. As an example, see the market of the smartphones that is facing a big competition since a couple of years (e.g. the “fight” between Apple and Samsung about patents, etc.). Because of this aggressive competition, competitors have to find out new innovations, and thereby, facing the Innovator’s Dilemma. For instance, Blackberry could not managed with this dilemma since the firm did not innovate enough the past years and has lost its leader’s position as a consequence.
On the other hand, other competitors, because of their smaller structure (less equipment, less capital, less experience, and so on), they have to take more risks about their innovative policies. But it might be more profitable for them if the innovation brings a big break on the market (e.g. Apple and its iPod in 2001). I would say that it depends on the future that always remains uncertain, and on the fact that you are convinced that the innovation could easily make a breakthrough on the market.
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Thinking about the relationship between competition and innovation I would at first argue that competition enhances innovation because, when there are many firms competing on the market, they try to be innovative and creative in order to gain a higher share of consumers and they more likely invest in R&D in order to find a less expensive way of production. A monopolist, on the other hand, doesn’t need to innovate a lot because it already has a huge market power. On the other side, a monopolist can benefit from economies of scale and therefore it can be more prone to invest in innovation. In addition a monopolist can create barriers to entry through R&D because R&D can be a fixed cost that new entrants have to face when they want to enter the market; whereas with perfect competition we don’t face this problem.
As stated in the post understanding the real relationship between competition and innovation isn’t easy at all and also the opinions and empirical findings of different authors are divergent.
I would like to focus on the work of Aghion et al. (2002) because I find that it studies the link between competition and innovation under a good perspective and in a complete way. According to them the bond between product market competition and innovation can be described by an inverted-U relationship. They distinguish between laggard and neck-to-neck sectors and find that competition encourages neck-and-neck firms to innovate whereas it discourages laggard firms. Innovation incentives depend upon the difference between post-innovation and pre-innovation rents. In neck-and-neck sectors more competition can reduce a firm’s pre-innovation rents by more than it reduces post-innovation rents and therefore it encourages R&D investments; in this sector we have the so called “escape-competition effect”. In sectors where innovations are made by laggard firms with already low initial profits, product market competition will mainly affect post-innovation rents resulting in a “Schumpeterian effect”. They also argue that if the initial degree of competition is very low, an increase in competition should result in a faster average innovation rate. On the other hand, when the initial level of competition is very high, an increase in competition should result in a slower average innovation rate.
I find this approach useful for the analysis of the topic because it considers different aspects of firms and then studies what is the impact of competition on innovation depending on the characteristics of the firms. I think therefore it is a good model to take into account when analysing the subject.
Reference:
http://www.nber.org/papers/w9269.pdf?new_window=1
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In the first place I want to remind that innovation is the key for growing the economy. It’s why it exists the competition authorities. Shortly they have for goals to sustain the competition into the market because this is essential for innovation.
But why these authorities support this idea?
Firstly these authorities want to encourage new entries of competitors because it fights against monopoly situation.
Secondly when a new enterprise want to enter in the market it maintains “active firms”. Companies in place have to innovate in order to cope with competition.
But some economist doesn’t share this point of view. For instance “Joseph Schumpeter”. He claimed that competition is harmful for R&D department.
I personally think that there is no definitive form of link between competition and innovation. It depends on assumptions. It means that if there are asymmetric firms the answer will be different than if there are symmetric firms. Moreover the answer will also different if the innovation is deterministic or stochastic. (cf: David Encaoua)
To conclude it will be probably a mistake to assert that competition the more firms face competition, the more they tend to innovate.
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Before reading this text, I guessed that innovation was a form of competition, a way to have a competitive advantage on the competitors.
But after reading this text, I have understood that it’s more complex than my simple explanation even if my idea is not totaly wrong.
Of course there is a link between both, like writing in the text: “… firms with more market power (monopolies in particular) have smaller incentives to innovate than firms facing a higher degree of competition.” It’s clear that there is no sense to improve a product if the only firm you have to compete is yourself. If I stopped my reasoning here we are still in the idea that innovation is a kind of competition and so we can write the link between both like a linear function.
But it was without taking into account that not all firms are able to innovate (indeed you need lots of money in R&D for example). Taking it into account, it’s understandable that there is a distinction between incentive and capacity and I do agree with what is written in the text: you cannot summarize the link between innovation and competition by saying more competition implies more innovation!
In conclusion, I think that to explain the link you need to divide “the market”. When firms have the capacity, the sentence above is right. But when it’s not the case the firms will use another way to find a competitive advantage or find money to innovatote and I think it’s not possible to explain the link by a linear function like (Y=α+βx) with Y equal the innovation and X equal the competition.
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As I see it, there are many different factors to take into account in order to define the link between innovation and competition. Stating that competition has either a positive or negative effect on innovation is simplifying what really happens on the market.
Firstly, one might say that strongly competitive markets encourage firms to innovate. In one way, this is true as firms want to obtain a strong competitive advantage to differentiate themselves from their competitors. I personally believe that it depends on the progress status of your innovation. In an article written by West, it is shown that strong external demands or pressures such as lack of time or resources will have a negative impact on the creativity process while it has a positive impact on later stages when the innovation has to be implemented. Indeed, it is shown that creativity is enhanced in relaxed environments. Highly innovative companies such as Google are famous for creating work environments with almost no external demands which stimulates the creativity process. Competition can thus be a negative factor for innovation during its first stages (creativity).
However, when we look further into the Google case for example, this firm has the ability to offer such nice work environments because it already benefits from a strong position on its market. Otherwise, smaller companies that have to “fight” to keep their market shares are inevitably subject to stronger external demands. These firms simply can’t afford to be as relaxed to stimulate creativity. They have to do as well as they can in order to survive against other companies. In other words, smaller companies in highly competitive markets will have more trouble being creative but will be more efficient later on since they have extra pressure to put their innovation in place to increase or at least keep their market shares.
To sum up, as the innovation process is made of various stages that require different resources and contexts, we simply can’t have a definite answer as to how competition influences the innovation process. It simply depends on when you look at the innovation process.
Sources: West,M. (2002). Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups. Applied psychology: an international review, 51(3), 355-424.
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I think that there are several drivers to the link between competition and innovation. Some are in favour of a decrease in competition to foster innovation while others defend the opposite view.
First of all, it seems at first glance that the presence of other competitors obliges the companies to find ways to escape from perfect competition by gaining a competitive advantage towards others. How to do that? Through innovation in either the product itself (new feature or combination of them, new possible use, etc.) or in the process. While the first solution appeals for product differentiation, the second one could be associated to a strategy of cost leadership. In this last strategy, innovation would help to make economies of scale for example.
Secondly, I don’t agree with the argument stating that the lack of competition is an incentive in order not to innovate. This could be true if the word “competition” was understood in a narrow way, i.e. the companies on the same market as us. But if we want to have a more realistic approach we must also include all the potential entries on the market. Now we can see that even in a monopoly position you have all interest to continuously innovate in order to stay at the cutting edge of technology and thus avoid the risk to be surpassed by other competitor that are not on the market yet.
Then I would like to stress the fact that IP protection tools aim at reducing competition in order to give incentives for innovation. So it seems that the promise of a monopoly through patents is an incentive for innovation. Perhaps this could appear to be in opposition with the first paragraph but here we deal with a future promise whereas the first paragraph was about how to escape from an actual situation.
Finally, I have a comment to make about the vision proposed in the article saying that large firms are more likely to innovate because they have more resources. I think that this vision is no longer true in many sectors. Innovation can be inexpensive thanks to the development of computer technology. The legends of the Silicon Valley are the living proof of this.
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As it is carefully stated in the article, there is no doubt the distinction between capacity and incentive to innovate has to be made before engaging in any sort of discussion. I think it is absolutely necessary to discuss them separately before coming to a final conclusion as the final degree of innovation and the decision of whether to invest in R&D or not is a mixture of the two.
I personally don’t think there is much to argue about the statements made in the article; surely bigger firms are better equipped to undertake Investments and surely firms facing competition have more incentive to innovate to differentiate themselves and make larger profits. The reason is simple: if we assume a perfect competition “à la Bertrand”, for instance, being able to innovate and lower prices would wipe out the entire competition bringing huge profits; in a Monopoly too profits will increase but the margin will not nearly be as high as those in competition.
The question to be answered now is whether the incentive effect is higher that the capacity effect or vice versa and therefore understand if competition has a positive link with innovation or not. Although I strongly believe that competition does influence positively innovation (for the simple reasons stated by Mr Lane and Steve Jobs in the article) and it does so in a much stronger way than monopoly, I here propose a small thought to try to give an answer to this dilemma.
Let’s look at a very simple scenario with two different firms, one is a monopolist and the other one faces a perfect competition with symmetric information, setting price equal to marginal cost and making zero profit.
Being p the probability of succeeding in innovating and assuming that it is the same for both firms, their expect return from investing in R&D will be: p*(P+x)+(1-p)*P-C for the monopolist and py+(1-p)*0-C where x and y are the profit increase if innovation succeeds (and as stated above y needs to be much greater than x) and P is the advantage in capacity a monopolist has (it can be simply thought as the profit it is already making). In this case the two firms will have the same incentive to innovate if p*y=p*(P+x)+(1-p)*P; clearly P offsets the huge advantage in returns (y>>x) a perfect competitor has.
Unfortunately this says nothing on the link between innovation and competition but I personally think that the only way to discover whether the link exists and calculate its size is by conducting an empirical analysis on different firms, markets and countries.
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In the following I focus on the specific case of “true” monopolies (by which I mean monopolies that are operating on markets with substantial barriers to entry such as natural monopolies [where entry involves considerable sunk costs], i.e. on markets that are not contestable). My personal opinion is that “true” monopolies are clearly less conducive to innovation than any other (hence more competitive) market structure.
As noted by Paul Belleflamme, the capacities to innovate are greater with monopolies. Monopolies extract monopoly rents, thus they have more economic means by which they could invest in R&D and they enjoy potentially better foundations on which to implement R&D results. As competition becomes more intense, monopoly rents dissipate, and so do the capacities to innovate.
This being said, monopolies, especially of the kind which, given the current technologies, face no potential competition, have no incentive to invest in R&D.
I consider two additional reasons to the ones mentioned in the above (disruptive innovation and Arrow’s replacement effect):
1) Top managers of publicly traded companies, deciding on the R&D budgets must take into consideration their shareholders’ interests. The latter are primarily interested in the distribution of dividends. In the short run, increases in the distribution of dividends conflict with increases in R&D spending. Furthermore, there is no really convincing argument to be made for bridging an increase in spending on R&D and the shareholders’ interests in the long run. There is no risk that the monopolist might be outcompeted, thus the reproduction of current monopolistic rents and thus dividends in future is “safe”. Also, increases in profitability through cost reductions following successful process innovation are uncertain. Crucially, this potential improvement in profitability lies in the future and shareholders attach more value to present pay-offs since, in future there might be alternative investment opportunities that yield higher returns.
2) Furthermore, the absence of competition reduces the incentive for the “true” monopolist to use his resources efficiently. [Note that, as competition becomes more intense this incentive progressively becomes a necessity since efficient use of inputs is then required for the company’s survival.] This is what Harvey Leibenstein (1966) termed X-(In)efficiency. [Note that this is in opposition to orthodox economic theory which dictates that, irrespective of the market structure, and for a given output, companies use the available resources to minimize their costs.] As noted, by Leibenstein (1969: 600) “the existence of X-inefficiency implies that firms do not always introduce technical changes when available and profitable.” If they do not use these efficiency-increasing instruments that are readily available, such firms will not consider increasing their R&D efforts either.
Harvey Leibenstein (1966): Allocative Efficiency vs. “X-Efficiency”.
Harvey Leibenstein (1969): Organizational or Frictional Equilibria, X-Efficiency, and the Rate of Innovation.
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Viewing the relationship between the innovation and production, I think it depends on the different types of innovation. Commercial innovation can be divided into Process Innovation which helps companies to prove and scale up processes to manufacture new products and create more sustainable,efficient products and Product Innovation which refers to the creation and subequent introduction of a good that is either new, or improved on previous goods or services.
The economic value of process of innovation is tightly connected with product innovation. While opening and eagering for expanding the scale of certain market, the companies would like to speed up the Product Innovatin because of being in the status of lower competition and wanting to attract more consumers. Companies barely have motivation and time to decrease the cost of production. Aftering more and more competitors entering into the market, companies will think about reducing the cost during the prduct process. As a result, with the decreasing of potential economic benefits of the market with large amount of similar products, businesses tend to pay more attention to Process Innovation ( Rosenkranz 2003). From analysing the Statistics Canada Survey of Innovation, the correlation between innovation and competiton can be positive and negative which relies on the typical competition perception and specific innovation activity in different periods.Firms are mpre tending to undertake product innovation because they are seeking profitable opportunities while the market is nearly monopoly at first and they have monopoly power to access more resources as well as easier to search for persostent dominance its market (Kamien and Schwartz).
Overall, it is ambiguous to view the aspect of innovation as a whole. The connection between innovation and competiton should be investigated in different period and postion of products in the market.
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At first glance, it is comprehensive that big companies don’t spend money in R&D in order to innovate in their business. There are no incentives to change your status if it is already fine.
Concerning the economic welfare, it is a pity that it is so. It means that every sector with a monopoly would not be the target of an innovation or at least not often as we would expect it.
For instance Windows has the monopoly in the operating systems for the personal computers. For more than a decade now, it is public awareness that their OS are well acclaimed once two. Windows XP was great, Vista was a failure, Windows Seven was the worthy heir of Xp and nowadays Windows 8 seems to follow the path of Vista (Windows is already developing a patch allowing people to install Seven on new pc’s running under Windows 8). The problem here is that consumers have to wait a couple of years for a new OS when the current is below the expectation. If there were more innovation, then there would be more products on the market in a short time lap. People could then have a wider choice: Do I buy a new pc with this current appealing OS or do I wait a year until the next OS comes out?
In my case, I know that the problem of OS is a restraint for buying a new pc. More innovations could raise the demand for the product itself but also for others, especially in the case of complementary goods. I think that it could have a positive effect on economic welfare.
Thus as a conclusion, I’ll say that it is not a certainty that a company loses to innovate even though we are in presence of a monopoly.
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Regarding the link between innovation and competition, I believe there is indeed a positive correlation between competition and innovation because the more competitors there are, the more incentives to differentiate from others.
Before entering in the heart of this debate, I will just advice to keep in mind that there is always several stakholders involved which means different interests at stake. For example, the automobile lobbies may play an important hidden role even on a peripheral market because they have a lot of influence and money at stake.
This text only tries to take direct stakeholders in consideration and may forget some determinant influences.
Firstly, monopoly has fewer incentives to innovate because of several reasons:
1) Generating new knowledge and technology would allow new competitors to gain time concerning competing products mainly because knowledge is a public good. Indeed, all the R&D spent in order to innovate could also help small firms to enter the market. Then, innovating may not be the best strategy for a monopoly or oligopoly.
2) Even if the monopoly chooses to launch a new product because it needs to, it could cannibalize the rest of the firm’s product range. Indeed, if all the customers of the market buy the products of the same firm, adding a product diminishes the proportion allocated to the others and thus demands a reviewing of production and budget allocation. This means a lot of costs with little increase in profit.
3) The future always remains uncertain, which means that you are never assured of the consequences of adding a product to a market. The market may react differently from what you expected including the customer behaviors. Generating a new market may be negative on the long term because it may make your old products look old-fashioned. Furthermore, since it is a new market, you may not be powerful and the only firm on this market. Since it is a growing market and your initial one now decreases, you may loose profit in the end.
Secondly, concerning other market configurations, I think we should divide the analysis in two categories:
– Big firms may have fewer incentives to innovate because it means for them higher risk with no assurance of success. I would then link the competition with acquisitions. Indeed, large companies may choose to purchase their smaller competitors, suppliers or clients once their R&D has shown to work. It would ensure them a minimum return on investment while diminishing the risk of failure and maybe also the competition pressure. Concerning big companies more competition may then mean less internal innovation.
– Smaller firms don’t hold the same cards because for them innovation is a necessary condition for their survival. Indeed, their strength is that they can react faster to a market move. They don’t have the rigidity of the hierarchy nor the blocking risk aversion. It is common knowledge that a start-up worst strategy would be to be afraid of innovation due to the risks it implicates. For small firms, more competitions force them to innovate because they don’t have the comfort of having a market power and a strong brand image.
In a nutshell, I would them say that competition implicates more incentives for innovation in general even though it depends a lot on the market configuration, pressure and specificities.
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